Experience

Unplastify

• Argentina
• Environmental Services
• 1 - 100 Employee

• Educational Challenge Coordinator

  • Feb 2023 - Present

  Leading two educational programmes around the world: - Unplastify Challenge For Schools: an international educational programme designed to empower 15/16- year-olds to develop their own unplastifying ideas and be true changemakers. More than 10 countries and +1000 young participants have participated. - Unplastify Club: a programme that seeks to generate unplastifying communities within schools with the aim of working on the problem of plastic through concrete actions led by teenagers. Leading two educational programmes around the world: - Unplastify Challenge For Schools: an international educational programme designed to empower 15/16- year-olds to develop their own unplastifying ideas and be true changemakers. More than 10 countries and +1000 young participants have participated. - Unplastify Club: a programme that seeks to generate unplastifying communities within schools with the aim of working on the problem of plastic through concrete actions led by teenagers.



La Estrella Estudio

• Argentina
• Marketing Services
• 1 - 100 Employee

• Content Creator

  • Feb 2019 - Present

  - Content Creation: Developed and produced engaging and high-quality multimedia content, including articles, videos, and graphics, to resonate with the target audience. Utilized creative storytelling and visual communication to convey complex ideas in an accessible manner. - Audience Engagement: Managed and cultivated a strong online community through active participation in social media platforms and discussion forums. Responded to comments, messages, and inquiries promptly to foster a sense of connection and build a loyal following. - Strategy and Analytics: Devised and executed content strategies based on data-driven insights and trends analysis. Monitored key performance indicators (KPIs) such as engagement rates, click-through rates, and audience demographics to refine strategies and optimize content for maximum reach and impact. Show less



St. Luke's College

• Argentina
• Primary and Secondary Education
• 100 - 200 Employee

• Active Learning Programme Coordinator / Project Coordinator

  • Feb 2019 - Jul 2023

  - Coordination of elective courses programme for Secondary school. - Project coordination: design and development of academic interdisciplinary projects based on Project Based Learning (PBL). Management of institutional projects. - Drama Coordinator: coordination of theatre projects at primary and secondary level. Monitoring and supervision of execution in the first and second cycle of primary school. Secondary school extracurricular workshop teacher. - Teacher: Culture, Communication and Society – 5th ES Research Project – 6th ES Entrepreneurship - 6th ES Media Studies - Elective course Show less



Vacancy.care

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2018 - Oct 2018

  - Planning and implementation of Marketing and Communication strategy. - SEO and SEM: campaign analysis, tracking and results measurement. - Digital campaigns: implementation of digital campaigns such as email marketing, telemarketing and social media. - PR: content development, communication messages alignment, strategy and media landscape. - Lead Generation. - Planning and implementation of Marketing and Communication strategy. - SEO and SEM: campaign analysis, tracking and results measurement. - Digital campaigns: implementation of digital campaigns such as email marketing, telemarketing and social media. - PR: content development, communication messages alignment, strategy and media landscape. - Lead Generation.



Mass Grupo PR

• Senior Account Executive

  • Mar 2016 - Feb 2018

  • Led PR campaigns that reached over USD 1M in earned media in a period of four months. • Planned and developed 360° communication plans that led to large scale campaigns with high impact on media. • Developed relationships with key journalists in the country (graphics, online and broadcast). • Reached high coverage (including covers in top outlets like La Nación, Perfil or TN coverage) for important cultural events such as arteBA, Plataforma Argentina/Arco. • Organized press tour for journalists from all over the w orld: including press day, press conference, visits to important museums and interviews with key opinion leaders and most important gallerists of Buenos Aires. • Creation and development of media material: press releases, Q&A, presentations, speeches. Develo ped and supervised media plans that included outdoor billboards, mobile campaign, social media, digital and graphic inversion. Accounts: Citrôen, Latin Grammy Acoustic Sessions, Axe, arteBA, Sony Entertainment Television, AXN , Ministry of Culture, Tic Tac, Bagatelle Beach, Sheraton Hotel, among others. Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Publicity Coordinator - Boys & Girls

  • Aug 2014 - Mar 2016

  • Led a PR campaign for Soy Luna’s launch in Argentina and Latin America that reached over USD 2M in earned media including features in most important outlets such as Clarín, La Nación, Perfil, TN and Telefé. Included set visit, press conference and 1:1 interviews with journalists from Europe and Latin America. • Organized tour for Inside Out’s release with Pete Docter (Oscar winning director) and Jonas River (producer): included press conference, two press days for Latin America broadcast, digital and graphic media and movie screening. Reached successful results on media coverage. • Supervised publicity teams from Mexico, Brazil, Chile, Uruguay, Colombia and Venezuela. Aligned agendas, supervision and coordination of opportunities and results measurement. • Reached high coverage for different international releases (Disney, Pixar and Marvel movies) and for local TV productions (Soy Luna, Pijama Party and Jungle Nest). • Supervised social media campaigns for cross LOBs understanding different targets and needs. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Partner Channel Marketing Analyst

  • Aug 2013 - Aug 2014

  • Defined Marketing Strategy for SMB segment for Argentina and Uruguay: Planning, implementation and monitoring of demand generation campaigns. Identifying opportunities for distributors and resellers. • Managed multiple digital campaigns. Coordination and interpretation of Tel emarketing campaigns, defining business verticals assessing opportunities for improvement and market development. • Coordinated trainings, events and marketing plans for Distributors. Developed a plan that allowed measurements of results of trainings. Analys is of compliance indicators, quarterly metrics and campaign performance. • Managed the marketing budget for the segment: Argentina and Uruguay’s quarterly budget. • Coordinated and supervised digital and creative agency: weekly meetings and campaigns briefs. Show less



Mass Grupo PR

• Account Executive - Press

  • Feb 2013 - Aug 2013

  • Planned and developed 360° communication plans for new brands: Dean & Dennys and Inside Tea Connection. • Planned and supervised ALPI (non-profit association) re branding and new positioning campaign: included PR campaign, social media and a charity ball for funds. • Organized red carpet for Tom Cruise’s visit to Argentina: interviews with the most important broadcast and graphic outlets. Reached successful coverage in main outlets. • Developed relationships with key journalists in the country (graphics, online and broadcast). Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• Marketing Internship

  • Apr 2012 - Feb 2013

  • Definition of campaign materials and briefing to agencies. • Nexus between the company and marketing agencies. • Analysis based on company’s communications policies. • Preparation and assembly of internal presentations for sales forces. • Daily requirements management database. • Analysis of reports on campaign results and performance of the area. • Definition of campaign materials and briefing to agencies. • Nexus between the company and marketing agencies. • Analysis based on company’s communications policies. • Preparation and assembly of internal presentations for sales forces. • Daily requirements management database. • Analysis of reports on campaign results and performance of the area.