Matias Gonzalez
Chief Executive Officer at WHM FRESH SPA- Claim this Profile
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Bio
Experience
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WHM FRESH SPA
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Chile
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Wholesale Import and Export
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1 - 100 Employee
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Chief Executive Officer
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Dec 2020 - Present
Founded and developed a Chile-based export company, WHM FRESH SPA, in 2020. The company exports Chilean table grapes from the Aconcagua and Colchagua valleys, blueberries from the Limari and Araucania regions and northwestern province of Peru, as well as avocados from Ovalle. WHM exports to international markets including the USA, Europe, and Central America. Founded and developed a Chile-based export company, WHM FRESH SPA, in 2020. The company exports Chilean table grapes from the Aconcagua and Colchagua valleys, blueberries from the Limari and Araucania regions and northwestern province of Peru, as well as avocados from Ovalle. WHM exports to international markets including the USA, Europe, and Central America.
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General Manager
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Jan 2015 - Oct 2020
* Set up the Chile branch on behalf of the Jupiter Group. * Managed team of staff (technical, operations and finance). * Responsible for sourcing and exporting grapes from Chile to foreign markets (USA, Europe, Russia, Asia and the Middle East). * Build and maintain excellent working relationships with existing and new growers, guiding them through production, quality, packaging and logistics. * Coordinate with the production, planning, quality, technical, logistics and accounting departments as well as external service providers such as lawyers, certifiers, stakeholders, agronomists and banks. Show less
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Business Developer and Procurement Manager
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Jul 2012 - Oct 2015
* Sourced and contracted suppliers (including negotiating prices, deliveries and payment terms) and developed good lasting relationships. * Sourced products (primarily grapes) from Chile, Mexico, Egypt, Morocco, Spain, Portugal, Greece, Turkey, Brazil, California, Peru, Namibia, South Africa, India, Argentina and Italy. * Forecast and devised strategies for up-coming seasons. * Managed oversees teams in Chile and Spain. * Responsible for allocation of stock against orders for main retailers within the UK. Show less
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Commercial Manager
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Dec 2010 - Jun 2012
* Responsible for negotiating prices on short- and long-term programmes, with a clear understanding of costs. * Delivered programmes on a weekly basis and maintained a constant flow of communication. * Drew up contracts alongside the legal department for suppliers and customers. * Kept track of orders and payments. * Developed existing relationships with suppliers and clients, as well as creating new ones. * Maintained good working relationships with the logistics, accounts, legal and technical departments. Show less
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Technical Agronomist and Cold Storage assistant.
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Dec 2007 - Mar 2009
* Seasons 2009, 2008, and 2007 * Ovalle and Aconcagua, Chile * Managed growers supplying Rio Blanco; responsible for the fruit picking schedule; presented and delivered instructions for daily harvest; responsible for quality control and communication flow; participated in farm accreditation of Global Gap and HACCP; supervised terrace planting and replacement of grape vines; controlled the pre-cooling system to ensure correct temperature of fruit pulp (primarily grapes); checked and corrected paperwork to archive export; loaded containers with Yugo and Taco pallets; cleaned work stations during quiet times. Show less
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Education
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Pontificia Universidad Católica de Chile
Ingeniero Agronomo, Agricultural Engineering -
Sun Valley High School
Biology and Mathematics. -
plymouth highSchool WI, USA
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Instituto Chacabuco de Los Andes
Mathematics