Sponsorship Activation Manager

• Feb 2023 - Present

Global Equestrian Group has activities in dressage, show jumping and events, the jewellery company Helgstrand Jewellery and equestrian accessories and apparel company Kingsland Equestrian, as well as other equestrian sports investments. As Sponsorship Activation Manager I am a part of the Sponsorship, Event and Marketing team within Global Equestrian Group. This includes primarily the branded stables and the equestrian event venues of the group, which holds the commercial opportunities. My key responsibility is to develop, plan and execute activities for the sponsors and partners of the brands within Global Equestrian Group both digitally and physically. This includes - Acting as primary contact for key partner to facilitate execution of sponsorship agreement. - Oversee and project manage the execution of top-tier partner's contractual deliverables - Manage tracking and reporting ROI and ROO of marketing partnership initiatives - Implementing a new project management tool across brands and partners - Developing the overall activation strategy across brand and partner channels - Developing the GEG communication strategy - Planning and executing our Paid Ads Strategy across brand and partner channels. Show less

Responsible for Marketing & Communications

• Jul 2021 - Jan 2023

My key responsibility was to develop and deliver marketing and communication strategies, plans and approaches to help market and position Leoni Advokater. This included: • Designing and developing creative communication and marketing – presentations, articles, Ads, etc. • Planning and implementing direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation. • Developing a web strategy and maintaining Leoni Advokater's website Show less

Internship - Marketing, Danish Crown Professional

• Aug 2022 - Dec 2022

Wardrobe cph ApS

• Oct 2020 - Jul 2021

As digital marketing consultant for Wardrobe cph I was responsible for developing our marketing strategy. My main assignment was to direct our advertising dollars to where it had the most impact. • Updating CMS • Facebook & Instagram Ads • Analyzing data• Translations• E-mail marketing automation• Newsletter• Implementing new payment system

Life Is Cashmere ApS

• Feb 2020 - Jul 2021

• Copywriting • Google Ads• SEO optimization • Facebook Ads• Photo & video editing

A NEW STORY

• Feb 2020 - Dec 2020

As part of the marketing team for A NEW STORY my main responsibility was to create digital marketing content and communicate with influencers and ambassadors. • Copywriting • Content creation • E-mail marketing automation • Facebook & Instagram Ads • Communication with influencers and ambassadors• Updating CMS • Analyzing data • Photo & video editing

Runner

• Feb 2019 - Mar 2020

Assisted news anchors, producers, editors and journalists to ensure accurate and consistent information on the news. Assisted news anchors, producers, editors and journalists to ensure accurate and consistent information on the news.

Freelance Event Employee

• Oct 2017 - Jul 2018