Experience

Seneque
• France
• 1 - 100 Employee
• Brands Manager

  • Oct 2021 - Present

Allopneus.com
• Motor Vehicle Manufacturing
• 100 - 200 Employee
• Chargée de missions marketing digital

  • Dec 2020 - Oct 2021


diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing & Brand experience Manager

  • May 2019 - May 2020

  • Commercial : In relation with Kronenbourg sales representatives, help with the acquisition and retention of points of sale outside Irish pubs and Kronenbourg's points of sale • Development of the brand image : - Support and strengthening of action plans - Building partnerships - Developing the reach of the Guinness brand outside Irish pubs • Setting up events : - Activating points of sale and promoting - Tasting sessions • Training and representation: - Product expert on Guinness - Product training with professional points of sale and wholesale distributors - Representation at trade fairs, events, promotions, etc. • Trade Marketing : - Maximization of visibility at the point of sale - Creation of activation and tasting kits - Brand presentations, development of visuals according to guidelines • Communication: - Brand communication with points of sale - Social media actions in relation with Guinness - RP during special activations Show less



Kronenbourg (Carlsberg Group)

• Channel Manager Junior CHD

  • Jan 2019 - May 2019

  Re-launch of the Kronenbourg & extensions brands: - Deployment and declination of new brand identities in CHD- Participation at portfolios' meetingsManagement of Guinness & Kronenbourg brand activation operations: - Translation into commercial actions of the brands' marketing strategy- Creation of tools boxes for the Sales Force- Monitoring the progress of actions and optimization of results- Review of operations

• Trade Marketing Assistant - Internship

  • Jul 2018 - Dec 2018

  Operational implementation of Trade Marketing activations on the CHR network for the 1664, Grimbergen & Tourtel Twist brands: - Briefing of agencies and suppliers - Monitoring of activation operations - Development of POS tools: monitoring of stocks and realization of forecast, brief, graphic development, prototype, respect of deadlines - Coordination between internal and external contacts: Sales force, Marketing, National Customer Department, ADV, Legal department, Supply, suppliers, service providers Show less



maje

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Junior CRM Manager

  • Mar 2017 - Aug 2017

  Implementation of the seasonal contact plan (7 Countries): - Email campaign management - Interface with commercial services for the design of promotional messages - Creative brief and project follow-up - Definition of the communication schedule • Improving the reliability of database data: - Improved customer data collection - Monitoring of the relevance of the data entered in the database - Support and training of field teams in data collection. • Definition of the loyalty plan: - Participation in the definition of the nursing plan and its implementation - Participation in the definition of the recognition plan and its implementation - Customer life cycle analysis • Participation in the definition of new CRM KPIs: - Analysis of transaction return rates - Participation in the improvement of monthly CRM monitoring tables Show less



Lagardère Active Évènements

• France
• Events Services
• 1 - 100 Employee

• Assistant event manager

  • Sep 2016 - Feb 2017

  • Analysis of customer tenders • Participation in the development and design of recommendations • Budget preparation • Competitive intelligence and strategic thinking • Logistics and operational dimension in the field FINALISED project : o ESSILOR> management and monitoring of street marketing operations throughout France o Trend square - Destination Berlin: launch party for the "Berlin" collection of the e-commerce site > participation in the operational implementation o ELLE Active Marseille> recruitment and training of hosts / hostesses, project management and logistics assistant, participation in setting up and taking down the event o € day - Le journal du Dimanche> organization and implementation of the honorary dinner, recruitment and management of hosts and managers, assembly / disassembly and logistics management of the event o Santa Claus HQ - Cdiscount: ephemeral toy showroom for children> recruitment and training of hosts, scenography and installation, location search, logistics management o Tournée des Neiges Guli / Tiji / Canal J> technical and logistical organization of the tour, prospecting of stations, recruitment of managers, budget management o The Cdiscount courier: Cdiscount promotional operation aimed at raising awareness of the speed of their shipments> project management and piloting in collaboration with JcDecaux, organization of a competition and digital animation Show less