Account director / Practice lead SFMC

• Feb 2023 - Present

Account Director - Salesforce Marketing Cloud

• May 2022 - Jan 2023

Strategic Account Manager

• Jun 2019 - May 2022

Dept is a global full-service digital agency that combines creativity, technology, and data. The teams consist of professionals in the field of design, digital marketing, and commerce. In my role, I am responsible for new business as well as for managing a number of clients. My focus is on customers with marketing automation (sfmc) and data & Insights services. Accounts Wereldhave (b2c) - responsible for managing the salesforce marketing cloud implementation, CRM strategy 2020, and execution. D66 (political party non-profit) - responsible for the development of strategy, team, and campaign results Tweede Kamer verkiezingen 2021. Ultimaker (b2b) - responsible for the team and digital results of a broad team of specialists for lead generation.

Salesforce Marketing Cloud Consultant

• Aug 2018 - May 2019

NEWCRAFT is a digital marketing agency that helps companies accelerate their digital transformation through acceleration consultancy, digital marketing, and data science. Accounts Jacobs Douwe Egberts Professional (b2b) - contributed as a consultant to the salesforce marketing cloud implementation for lead generation and nurturing. Praxis (b2c) - responsible for developing and executing email strategy 2019 NEWCRAFT is a digital marketing agency that helps companies accelerate their digital transformation through acceleration consultancy, digital marketing, and data science. Accounts Jacobs Douwe Egberts Professional (b2b) - contributed as a consultant to the salesforce marketing cloud implementation for lead generation and nurturing. Praxis (b2c) - responsible for developing and executing email strategy 2019

CRM manager (serious friends manager)

• Nov 2017 - Jul 2018

Tony's Chocolonely is a global b2c brand on a mission to make chocolate 100% slave-free. In my role as Serious Friends Manager, I was responsible for the acquisition, activation, retention of choco fans so that they become aware of the mission and can actively contribute. The basis of this program is CRM through which serious friends can be reached 1:1 with impactful content, both online and offline. Responsibilities - Development and implementation of CRM strategy on salesforce marketing cloud; - Implementation of agile working in organization with 5 pers team; - Strategy and concept development of the (digital) serious friends platform; - KPIs: acquisition, activation, retention, churn.

Sr. E-mail Marketer

• Dec 2014 - Nov 2017

Hellodialog is an ESP (SAAS) with an in-house developed application. Hellodialog works for b2c brands like Brunotti and Basiclabel and is part of digital agency endeavourgroup.co My role consisted of many different responsibilities that could be divided between email marketing consultancy, account management & new business development. E-mail marketing consultancy - Advising and executing email marketing integrations; - Strategy development for retention, re-activation, upsell and churn campaigns; - Supervising email automation processes (transactional + customer life cycle). Account management & New business development - Manage Relationship (10+) Key Accounts (csat) ; - Responsible for turnover; - Supervising product development projects.