Mathieu Manders
Strategy Director at Yonego- Claim this Profile
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Bio
Credentials
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Bing Accredited Professional
Microsoft -
Google AdWords - Google Advertising Fundamentals
Google -
Google Adwords - Search Advertising Advanced
Google -
Google Analytics - Individual Qualification (IQ)
Google -
Google Display Advertising Advanced Exam
Google -
Google Shopping Exam
Google
Experience
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Yonego
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Netherlands
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Advertising Services
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1 - 100 Employee
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Strategy Director
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Jun 2018 - Present
As Strategy Director I'm responsible for creating and implementing the best online strategy for our clients. As a member of the management team, I’m also involved in setting the company course and goals. I always have a strong focus on continuous improvement. Some important matters I’m working on: is the business model still relevant in the current market? How do we take performance marketing to the next level? How can we link multiple channels even better? Next to that, I’m always looking for new methods to implement e.g. Voice, upcoming platforms, artificial intelligence. ✓ Lead team strategy✓ Member of the management team ✓ Continuous improvement✓ Marketing strategy✓ Business strategy Show less
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Online Marketing Strategist
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Sep 2016 - Jun 2018
As a Digital Marketing Strategist at Yonego, my job is to develop/improve digital strategies and to maintain long lasting relationships with several large key accounts. I am responsible for the digital performance (ROI driven) of these clients. To give you an idea of how my days look like:✓ Managing the clients’ budget for online marketing✓ Coordinate the client team at Yonego✓ Manage and ensure the clients’ KPI’s✓ Advise clients on their business strategy and give new insights✓ Contribute to developing new business models✓ Convince stakeholders of improving their digital marketing tools and implementing new marketing strategies✓ Collect and analyze online data✓ Analyze digital performance and discuss the outcome with clients and stakeholders✓ Provide workshops and training for (new) colleagues, clients and prospects✓ Guest lecturer at universities (HBO)✓ Prospect acquisition Show less
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Senior Internet Marketer
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Jul 2014 - Aug 2016
As a senior Internet Marketer at Yonego I work for multiple large clients in competing sectors, e.g. IT, travel, fashion, retail. My responsibilities include:✓ Provide clients with advice regarding online marketing ✓ Discuss media planning (omnichannel) with clients and report on this ✓ Analyses of data (e.g. search behavior, patterns, conversions, transactions)✓ Drive client profitability by increasing productivity and efficiency ✓ Roll out an ROI driven online marketing strategy for the client (SEA, SEO, Facebook, Display and other channels)✓ Optimize user experience and conversion✓ Managing the clients’ budget for online marketing Show less
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Internet Marketer
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Nov 2011 - Jun 2014
As an Internet Marketer at Yonego my responsibilities include: ✓ Roll out and manage the SEO and SEA strategies for clients✓ Improve client ROI ✓ Analyse data ✓ Advise on technical aspects of the clients’ website✓ Link- and contentmanagement ✓ Develop and test new online marketing tools✓ Organizing workshops for colleagues, clients and prospects
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CryptoTradingAcademie.nl
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Netherlands
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Financial Services
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Founder
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Jan 2018 - Present
Cryptocurrency is a very hot topic! Lots of people want to start trading but don’t know where to begin. That’s were CryptoTradingAcademie.nl steps in.. We bundled basic Crypto- and Trading information (easy accessible) for a smooth start. Looking for more specific or next level information? We can link you to one of our expert partners with the perfect fit for your situation! Cryptocurrency is a very hot topic! Lots of people want to start trading but don’t know where to begin. That’s were CryptoTradingAcademie.nl steps in.. We bundled basic Crypto- and Trading information (easy accessible) for a smooth start. Looking for more specific or next level information? We can link you to one of our expert partners with the perfect fit for your situation!
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Founder
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2017 - 2018
** SUCCESSFULLY SOLD ** Webshop in Onesies Ranked #1 on 'Onesie' and other competitive keywords ** SUCCESSFULLY SOLD ** Webshop in Onesies Ranked #1 on 'Onesie' and other competitive keywords
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WoodProtects
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Belgium
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Construction
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Founder
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2013 - 2016
** SUCCESSFULLY SOLD ** As a true digital fanatic I decided to start my own webshop. I combined my master thesis on sustainable wooden products with my passion for online marketing to make this a profitable hobby / small business and started my first webshop: woodprotects.nl. ** SUCCESSFULLY SOLD ** As a true digital fanatic I decided to start my own webshop. I combined my master thesis on sustainable wooden products with my passion for online marketing to make this a profitable hobby / small business and started my first webshop: woodprotects.nl.
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Telfort
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Netherlands
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Telecommunications
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700 & Above Employee
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Verkoopmedewerker
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Aug 2010 - Dec 2011
Verkopen van mobiele abonnementen, problemen bij klanten verhelpen, klanten een ‘fan’ maken van Telfort. Verkopen van mobiele abonnementen, problemen bij klanten verhelpen, klanten een ‘fan’ maken van Telfort.
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Afstuderen
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Feb 2011 - Jul 2011
Afstudeerstage bij Wesotronic B.V. te Barendrecht in opdracht van Vodafone Nederland en Televak Centers. Als afstudeerscriptie hebben we een strategisch marketingplan met onderliggend marketingcommunicatieplan geschreven ter bevordering van de groei van de mobiele telefonie bedrijfstak. Deze afstudeerstage is gehouden in competitieverband en hiermee hebben mijn afstudeerpartner en ik de eerste prijs gewonnen. Afstudeerstage bij Wesotronic B.V. te Barendrecht in opdracht van Vodafone Nederland en Televak Centers. Als afstudeerscriptie hebben we een strategisch marketingplan met onderliggend marketingcommunicatieplan geschreven ter bevordering van de groei van de mobiele telefonie bedrijfstak. Deze afstudeerstage is gehouden in competitieverband en hiermee hebben mijn afstudeerpartner en ik de eerste prijs gewonnen.
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Rabobank
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Netherlands
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Banking
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700 & Above Employee
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Stagiair
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Sep 2009 - Feb 2010
Marktonderzoek verricht onder starters op de hypotheekmarkt. De bevindingen in een verslag gerapporteerd en een marketing communicatieplan hiervoor geschreven. Verder ondersteunende werkzaamheden voor de afdeling marketing communicatie verricht. Marktonderzoek verricht onder starters op de hypotheekmarkt. De bevindingen in een verslag gerapporteerd en een marketing communicatieplan hiervoor geschreven. Verder ondersteunende werkzaamheden voor de afdeling marketing communicatie verricht.
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ABN AMRO Bank N.V.
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Netherlands
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Banking
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700 & Above Employee
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Adviseur
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Mar 2008 - Jul 2009
Klanten benaderen om hun huidige financiële situatie door te nemen en samen met de klant te bekijken wat er beter geregeld kon worden. Klanten benaderen om hun huidige financiële situatie door te nemen en samen met de klant te bekijken wat er beter geregeld kon worden.
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Education
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2012 - 2013
Universiteit van Tilburg / Tilburg University
Master of Science (M.Sc.), Marketing Management, General -
2011 - 2012
Universiteit van Tilburg
Bachelor of Business Administration (B.B.A.), Premaster, WO bachelor Bedrijfseconomie -
2007 - 2011
Avans Hogeschool Den Bosch
Bachelor of Commerce (B.Com.), Commerciële Economie
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