Chief Sales and Marketing Officer (co-founder)

• Sep 2021 - Present

On a journey to build to next power brand in the functional drink space while helping consumers perform at the peak of their mental capacity when they need it the most.

Member Of The Board Of Advisors

• May 2019 - Sep 2021

Member Of The Board Of Advisors

• Sep 2020 - Present

Advisory Council Member

• Apr 2018 - Present

Senior Marketing Manager REESE'S | OH HENRY! | ONE bar | MIX | CRUNCHERS

• Jul 2020 - Jul 2021

I am managing a team of four Marketing professionals and I am an active member of Hershey’s Marketing Leadership team. My team is responsible for a portfolio of key priority brands and three growth platforms.My main accomplishments include delivering double digit growth for the core business and over- seeing the launch of the new OH Henry! 425 bar. The OH Henry! 425 campaign was awarded GOLD for best innovation at the London International Award show.Under my Leadership, the Reese and OH Henry! team was awarded over 70 national and inter- national awards including Ad Week best media plan, 2020 YouTube top ten most sought after ad and three short lists at Cannes. Our success moved Hershey Canada from the #227 most creative brand in 2018 to the #9 position in the 2020 Strategy Annual Creative Report.

Senior Marketing Manager REESE'S | OH HENRY! | MIX | CRUNCHERS

• Aug 2017 - Jul 2020

Business Mentor

• Aug 2019 - Mar 2020

Senior Marketing Manager Breakfast, All Day Breakfast, Ice Cream, McDelivery

• Feb 2017 - Jul 2017

Senior Marketing Manager Breakfast, Ice Cream and Permissibility

• Jul 2014 - Feb 2017

Category lead for the development of new growth strategies for Desserts and for the fast growing Breakfast category. I also oversee the development of McDonald's permissibility strategy across all day parts.Key achievements:- Marketing lead for the launch of All Day Breakfast in Canada with an innovative ''digital first'' approach and a strong integration and synchronization of executions across paid, earned and owned media strategies- Development of a new ice cream strategy leading to double digit growth and significant share gains- Launch of the new More-Ning McWrap platform which became a significant growth and average check driver

Senior Brand Manager Breakthrough Innovation (Cheese sector lead)

• May 2013 - Jun 2014

Sector lead for development of new platforms with high potential for incremental revenue generation. Manage a cross-functional team to deliver 80% of total company revenue growth via new innovation by 2015.

Senior Brand Manager Kraft Dinner

• Jul 2012 - May 2013

Management of a Kraft priority brand with Kraft Dinner being one of the fastest-turning SKUs in the Canadian food industry. Confirmed Kraft Dinner’s leadership in social media marketing through breakthrough initiatives and also redefined Kraft Dinner’s growth strategy for stronger baseline growth. Selected contributions:Led brand team for development of a new pricing and product portfolio realignment strategy for the Kraft Dinner brand.Led brand team for development of a breakthrough KDpocalypse campaign, which won Marketing Magazine’s 2013 Gold for Best Digital Micro-Site & Website Marketing. As a result, Kraft Dinner’s Twitter followers grew from 300 to 11,000.Led development of a new, high-impact, Quebec-specific campaign, including unique TV creative, OOH and print. The campaign won 1 bronze CASSIE, 3 awards at CRÉA and a Kraft Jimmy for best consumer insight.

Senior Brand Manager Kraft Singles and Cheez Whiz

• May 2010 - Jul 2012

Management of $325M brand portfolio and managed two direct reports. Initiated and led development of the new “Enjoy every single moment” campaign, reporting directly to a VP. Initiated and led packaging restage of Kraft Singles and Cheez Whiz. Cheez Whiz packaging redesign won Silver at the 2013 PAC Leadership Awards.

Brand Manager Cheese Innovation & LiveActiv brand

• Feb 2008 - May 2010

Led a cross-functional team for development of an innovation pipeline for the $1.2bn Kraft cheese business. Defined its long-range innovation plan; pioneered and led a cross-functional team through Kraft’s first supplier challenge, resulting in the development of 90 unique innovation concepts; grew the cheese snack portfolio by 100+% to $19M. Selected contributions:Led the launch of new aMOOza brand, with an integrated Marketing campaign, including TV, online couponing, in-store advertising, online gaming partnership with YTV and event sampling. The new brand quickly reached 7% household penetration and sales over the original forecast by more than 10%.Promoted direct report to a Brand Manager position.

Associate Product Manager Kraft Salad Dressing and BBQ sauce

• Aug 2006 - Feb 2008

Associate Brand Manager of a $175MM brand portfolio. Led commercialization of 8 different line extensions, including the launch of Kraft Organic dressings, which was winner of a Best New Product Award in 2007; led creation and implementation of a defense plan against new market entry in the salad dressing category. Led execution of the 2007 marketing plan for Bull’s Eye BBQ sauce, whose marketing campaign was rewarded with a Kraft Marketing Award.

Assistant Brand Manager Miracle Whip

• Sep 2005 - Aug 2006

Assistant Managed brand re-stage and transition to new innovative plastic jar of Kraft Mayo, leading to a Kraft North America Passion to Win Award; managed budget and promotion plan for Miracle Whip and Kraft Mayo.Selected contributions:Led negotiation of co-promotion agreement with Gold Seal for a Miracle Whip on-pack free giveaway promotion.

Project Controls Manager

• May 2002 - Sep 2004

Marketing Manager

• Dec 2000 - May 2002

Sales Representative

• Jan 2000 - Dec 2000