Experience

Publicis Montréal

• Canada
• Advertising Services
• 1 - 100 Employee

• VP Strategy

  • Aug 2021 - Present

• Director of Digital Strategy

  • Aug 2019 - Aug 2021

  RESPONSIBILITIES:- Lead a team of multidisciplinary strategists (brand, content and data analysis)- Develop complex digital ecosystems, anchored in data and designed to maximize the return on advertising investment of brands- Facilitate the integration of Epsilon into the Publicis service offer in Quebec

• Strategic Planner, Digital Lead

  • Jan 2019 - Jul 2019

  RESPONSIBILITIES:- Build relevant, efficient and affordable digital strategies for my clients.- Lead a team of data analysts, specialized in the use of digital tools to identify insights that feed the strategic and creative thinking of each project.- Promote our expertise and digital approach with current and potential customers.ACHIEVEMENT: Implementation of a digital expertise and approach that helped win two major accounts in the space of two months.

• Strategic Planner

  • Jan 2018 - Dec 2018

  RESPONSIBILITIES- Identify business problems and develop ideas- Stay up-to-date with cultural/social trends and customers’ views/attitudes- Commission external qualitative/quantitative research- Find an 'angle' on a specific product/service on which to base an advertising campaign- Reconcile the differences between consumers' current perceptions of the brand and the way the brand wants to be perceived- Making presentations to clients and agency staff- Evaluating campaign effectiveness and analyzing sales dataACCOMPLISHMENTS- Successfully repositioned Scores and it’s Grand Saladier in an integrated 360 campaign, which led to results high above category average, both in terms of sales and traffic.- Identified Dans La Rue’s new brand purpose and developed a campaign strategy which created a high level of engagement and doubled the average donation amount.

• Senior Account Executive - Imvescor Restaurant Group

  • Mar 2017 - Dec 2017

  - Development of 360 campaigns (TV, radio, web, social, POS) for the Scores and Pizza Delight brands, whose objectives were to increase store traffic, online orders, the frequency of purchase and the average bill.- Tight management of several simultaneous projects, requiring a high level of autonomy, resourcefulness, organization, and leadership.



Université de Sherbrooke

• Canada
• Higher Education
• 700 & Above Employee

• Chargé de cours

  • Jun 2019 - Present

  Coffre à outils du gestionnaire: les aspects communicationnels Coffre à outils du gestionnaire: les aspects communicationnels



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive - BMO, belairdirect, Oxfam-Québec

  • Oct 2016 - Feb 2017

  - Developed and executed a new positioning strategy for the BMO brand in the form of digital, TV and sponsorship advertising campaigns. This strategy increased brand awareness (+32%) and brand consideration (+13%) in 2016, allowing BMO to become the 18th best brand in the country for the first time in its history (according to Canadian Business).- Monitored the BMO competitive landscape and analyzed marketing trends related to the Canadian financial industry to better identify opportunities and threats for the brand. Presented results to BMO senior management team.

• Account Coordinator - belairdirect, fido, Oxfam-Québec, Air Canada

  • Nov 2015 - Sep 2016

  - Provided strategic recommendations and developed direct marketing and CRM campaigns for belairdirect to optimize their customer acquisition and retention tactics. These recommendations increased the click-through rate for email campaigns by 50% in 2016.- Actively participated in the acquisition of two new accounts by providing strategic point of views on problems presented by the clients.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Account Coordinator - VIA Rail Canada (internship)

  • May 2014 - Aug 2014

  Coordinated a provincial activation campaign aimed at promoting VIA Rail offerings to students across university campuses. The activation was part of the “Back to School” campaign, which won the Grand Prix Strat 2015: Public Services price. Coordinated a provincial activation campaign aimed at promoting VIA Rail offerings to students across university campuses. The activation was part of the “Back to School” campaign, which won the Grand Prix Strat 2015: Public Services price.



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Coordinator (internship)

  • Jan 2014 - Apr 2014

  - Managed the marketing campaign surrounding the launch of the MyStarSMS application which was designed to help children with diabetes use their glucose monitoring tests.- Managed the National Nursing Program (5 regional sale forces and 70 nurses nationwide). - Managed the marketing campaign surrounding the launch of the MyStarSMS application which was designed to help children with diabetes use their glucose monitoring tests.- Managed the National Nursing Program (5 regional sale forces and 70 nurses nationwide).



ViiV Healthcare

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Assistant to the Head of Commercial Operations, Asia Pacific (internship)

  • Nov 2013 - Dec 2013

  - Developed a strategic manufacturing agreement with the Chinese company Desano to allow GSK to offer a competitive supply of their drug Dolutegravir to China and developing countries.- Designed a PowerPoint presentation to train the sales force of the Indian pharmaceutical company Emcure involved in a strategic distribution partnership in India. - Developed a strategic manufacturing agreement with the Chinese company Desano to allow GSK to offer a competitive supply of their drug Dolutegravir to China and developing countries.- Designed a PowerPoint presentation to train the sales force of the Indian pharmaceutical company Emcure involved in a strategic distribution partnership in India.