Senior Digital Campaign Manager

• Jun 2022 - Present

Digital Campaign Manager

• Jan 2021 - May 2022

HireVue is where hiring happens - transforming the way organizations discover, engage, and hire the best talent. Connecting companies and candidates anytime, anywhere, HireVue's industry leading end-to-end hiring platform features video interviewing, assessments and conversational AI. HireVue has hosted more than 18 million video interviews and 114M chat-based candidate engagements for over 700 customers around the globe.

Digital Marketing Manager

• Jul 2018 - Oct 2020

Global Marketing Manager

• Feb 2019 - Feb 2020

- Responsible for development and execution of integrated marketing communications plans and related budgets - Lead the development of our direct sales strategy in the United States - In charge and implement of online paid advertising campaigns on different segments and platforms (Facebook, Instagram, Google Ads, Google Display Network, Twitter, Search Ads 360) leading to sales increase in the US market - Successfully revamp and transfer website from one platform (muse) to another (WordPress) leading to smoother customer journey and better user experience - Coordinate IT, Product development and Sales for harmonized marketing campaign deployment - Lead creative design and copywriting for digital and print assets as well as internal and external communications (website, social media, PR) - Create and manage the marketing team (5 people) - Implemented Agile & Continuous Improvement solutions for better worflow within the marketing team Show less

Marketing Manager

• Jul 2018 - Jul 2019

- Successfully re-launch the brand with new positioning in September 2018 - Revamp website: layout, architecture and content - Define new strategies for SEO, SMO and SEA (Instagram and Facebook advertising) - Audit UX and UI and fix the issues where needed - Determine PR strategy - Create performance reports to track and report campaign performance against KPI goals - Lead collaboration efforts to build strategies that create new revenue opportunities (product development, collaboration, influencers, B2B etc) - Channel contact liaison with representative for Google and Reviews - Results: increase in sales activity and brand recognition www.allin.uk.com Traditional self-help is dead. Forget tv gurus and ‘magic pill’ fads. All In takes you through 52 exercises that help you develop a laser-like focus, life-hacking habits and a compelling life direction to reach your big goals. We deliver our workbook across the UK, Europe & US, with an exciting launch into businesses where we develop practical wellbeing in work. Our mission is to reshape happiness and wellbeing around the world. Show less

Digital Marketing Manager

• Apr 2017 - Jun 2018

Paid search campaign: - Develop, implement, and manage localized paid search campaigns (Adwords, YouTube and Bing) across multiple platforms - Analyze & optimize keywords, adjust bids manually and using bid management tools (30% more results, decrease budget by 10%) - Manage and monitor large budget ($200K / month) to ensure optimal spend and CPA - Create performance reports to track and report campaign performance against KPI goals - Write and test efficiency of paid search text ads Marketing manager: - Work closely with other departments to ensure alignment and optimization of crosschannel strategy - Lead collaboration efforts to build strategies that create new revenue opportunities - Channel contact liaison with representative for Google, YouTube and Bing - Supervise and coordinate the marketing team and report to the marketing director Show less

Senior Search Engine Marketing Specialist

• Aug 2015 - Apr 2017

- Keyword research & optimization (Google Display Network, Google Ads, Bing Ads, Yahoo Gemini, Search Ads 360) - Setup and monitoring of paid search campaigns on the various search engines for international automotive brand (Ford, Toyota, Kia, Hyundai etc) - Testing and development of taxonomy and ad copy across our client base - Daily management of bids to ensure an efficient CPC - Daily management of campaign activity to ensure maximum click-through-rates - Development of landing page strategies that links ads to the most relevant pages within the client’s website - Bi-Monthly and Monthly Metric and Campaign performance reporting - In charge of competitive analysis to provide to Account Executives Show less

Senior Internet Marketing Associate

• Jun 2015 - Aug 2015

• Facilitation of weekly meetings• Report and data analysis• Training of new comers • Auditing and analysis of internal marketing processes • Analysis of quality process and implementation of appropriate recommendations to improve time efficiency and performance• Auditing and analysis of clients’ website (website performance analyses, report writing, improvementsproposals)• Creation of new strategy packages for clients• Check and assurance of consistency of client information throughout the web• Expansion of clients’ social media presence• Creation of profiles to enhance clients’ presence on the web• Analysis and recommendation of keywords for Search Engine Optimization campaigns• Creation of an optimized online tool for Keyword Research• Support for the development of a SERP tool• Support for the creation of marketing software• Optimization and distribution of various types of media through web-based platforms (Hootsuite,SproutSocial...)• Publication on social media (Facebook, Google+, Twitter, Linkedin, Pinterest, Youtube) of blog andPR information Show less

Internet Marketing Associate

• Feb 2015 - Jun 2015

• Analysis of quality process and implementation of appropriate recommendations to improve time efficiency and performance• Auditing and analysis of clients’ website (website performance analyses, report writing, improvementsproposals)• Creation of new strategy packages for clients• Check and assurance of consistency of client information throughout the web• Expansion of clients’ social media presence• Creation of profiles to enhance clients’ presence on the web• Analysis and recommendation of keywords for Search Engine Optimization campaigns• Creation of an optimized online tool for Keyword Research• Support for the development of a SERP tool• Support for the creation of marketing software• Optimization and distribution of various types of media through web-based platforms (Hootsuite,SproutSocial...)• Publication on social media (Facebook, Google+, Twitter, Linkedin, Pinterest, Youtube) of blog andPR information Show less

Junior Internet Marketing Associate

• Oct 2014 - Jan 2015

- Check and assurance of consistency client information throughout the web- Expansion of clients’ social media presence- Creation of profiles to enhance clients’ presence on the web- Analysis and recommendion of keywords for Search Engine Optimization campaigns- Optimization and distribution of various types of media through web-based platforms- Publication on social media, blog and PR information

Webmaster & Community manager (previously named Compario)

• Jun 2013 - Sep 2013

Webmaster - Layout and design - Translation of content from French to English - HTML writing and website implementation Community manager - Social network development - Creation of brochures, leaflets and invitations for various events - Creation of communication media - Preparation of trade shows directory (Paris, France) Webmaster - Layout and design - Translation of content from French to English - HTML writing and website implementation Community manager - Social network development - Creation of brochures, leaflets and invitations for various events - Creation of communication media - Preparation of trade shows directory (Paris, France)

Digital and Television Research Assistant at NRJ Global

• Apr 2012 - Mar 2013

Digital - Census and analysis of the audience for webradios and websites on different devices - Creation of program to assist the analysis of audience data - Provision of PowerPoint presentation to support the sale of advertising space Television - Collection and analysis of TV audience - Implementation of the sales leaflet for the new TV channel Chérie25 - Support for the creation of program schedule for Chérie25 - Establishment of media advertising schedule and creation of grid to facilitate the placement of commercials Show less

Communication and Marketing Assistant

• Jan 2011 - Sep 2011

Internal communication - Redesign of the graphic charter - Writing of the internal newsletter - Creation, writing and maintenance of the internal blog - Organization of the annual convention External communication - Creation of new sales brochures - Design and layout for the greeting card - Writing of the OIKOLOGOS newsletter - Conceptualization of booths for trade shows Marketing and web marketing strategy - Market research - Analysis of competition - Overhaul of the database - Market segmentation of clientele base - Development of a new marketing strategy: social network, SEO, SMO, etc. Show less