Experience

Gorm, Inc.

• United States
• Facilities Services
• 1 - 100 Employee

• Director Of Marketing & Operations

  • Aug 2019 - Present

  • Developed data-driven testing hypotheses to optimize marketing campaigns, resulting in a 40% increase in conversion rates and a revenue growth of $1 million. • Identified customer pain points through comprehensive data analysis and developed innovative solutions that led to a 25% increase in conversion rates and $500,000 in additional revenue. • Pioneered the development and implementation of advanced technologies such as AI chatbots and personalized recommendation systems, resulting in… Show more • Developed data-driven testing hypotheses to optimize marketing campaigns, resulting in a 40% increase in conversion rates and a revenue growth of $1 million. • Identified customer pain points through comprehensive data analysis and developed innovative solutions that led to a 25% increase in conversion rates and $500,000 in additional revenue. • Pioneered the development and implementation of advanced technologies such as AI chatbots and personalized recommendation systems, resulting in a 20% improvement in online customer experience and a 15% increase in average order value. • Managed and led a team of 9 direct reports.

• Marketing and Operations Senior Manager

  • Aug 2017 - Aug 2019

  • Collaborated synergistically with the sales department to streamline messaging and communication strategies across all platforms, ensuring uniformity in brand representation and facilitating an 8% enhancement in customer engagement. • Spearheaded the integration of marketing and operational processes to foster organizational efficiency and effectiveness. • Utilized analytics to inform strategic decision-making, optimizing marketing spend to maximize ROI across campaigns. • Engaged in… Show more • Collaborated synergistically with the sales department to streamline messaging and communication strategies across all platforms, ensuring uniformity in brand representation and facilitating an 8% enhancement in customer engagement. • Spearheaded the integration of marketing and operational processes to foster organizational efficiency and effectiveness. • Utilized analytics to inform strategic decision-making, optimizing marketing spend to maximize ROI across campaigns. • Engaged in the continuous improvement of operational procedures to support marketing objectives and promote scalable growth.

• Marketing and Customer Relations Manager

  • Jul 2016 - Aug 2017

  • Developed and monitored key performance indicators for marketing and customer relations activities, using data-driven insights to refine strategies and tactics continually. • Engaged in dynamic relationship building with key stakeholders, partners, and vendors to support marketing objectives and enhance customer service delivery. • Crafted and disseminated customized email marketing campaigns to segmented audiences, which substantially increased open rated by 20% and click-through rates… Show more • Developed and monitored key performance indicators for marketing and customer relations activities, using data-driven insights to refine strategies and tactics continually. • Engaged in dynamic relationship building with key stakeholders, partners, and vendors to support marketing objectives and enhance customer service delivery. • Crafted and disseminated customized email marketing campaigns to segmented audiences, which substantially increased open rated by 20% and click-through rates by 15%. • Streamlined process efficiencies and fostered cross-functional team collaboration, ensured optimal platform functionality and achieved a 25% improvement in data retrieval times.

• Customer Relations Manager

  • Jul 2015 - Jul 2016

  • Provided expert guidance to customers, offering solutions for system troubleshooting and informed product selection, culminating in a robust 15% uplift in sales conversions. • Developed and implemented customer service protocols to optimize response times and quality of support. • Led a customer relations team, fostered a culture of excellence and continuous improvement in customer service processes. • Analyzed customer feedback and liaised with appropriate department team to inform… Show more • Provided expert guidance to customers, offering solutions for system troubleshooting and informed product selection, culminating in a robust 15% uplift in sales conversions. • Developed and implemented customer service protocols to optimize response times and quality of support. • Led a customer relations team, fostered a culture of excellence and continuous improvement in customer service processes. • Analyzed customer feedback and liaised with appropriate department team to inform of any potential issues. • Cultivated customer relationships through personalized service and proactive resolution of concerns, reinforcing brand loyalty and retention.



Coyne & Associates Education Corp.

• United States
• Education Administration Programs
• 1 - 100 Employee

• Behavioral Therapist

  • Jun 2014 - Jul 2015

  • Delivered intensive ABA therapy in weekly sessions to 8 toddlers diagnosed with Autism Spectrum Disorder, crafting individual learning plans to meet their unique needs & maximize progress. • Delivered engaging activities while tracking data & strengthening parental involvement, achieving an 83% engagement rate and resulting in a 16% reduction of behavioral incidents. • Provided specialized services to a predominantly Spanish-speaking clientele, leveraging advanced fluency in Spanish… Show more • Delivered intensive ABA therapy in weekly sessions to 8 toddlers diagnosed with Autism Spectrum Disorder, crafting individual learning plans to meet their unique needs & maximize progress. • Delivered engaging activities while tracking data & strengthening parental involvement, achieving an 83% engagement rate and resulting in a 16% reduction of behavioral incidents. • Provided specialized services to a predominantly Spanish-speaking clientele, leveraging advanced fluency in Spanish to effectively meet client needs. Show less • Delivered intensive ABA therapy in weekly sessions to 8 toddlers diagnosed with Autism Spectrum Disorder, crafting individual learning plans to meet their unique needs & maximize progress. • Delivered engaging activities while tracking data & strengthening parental involvement, achieving an 83% engagement rate and resulting in a 16% reduction of behavioral incidents. • Provided specialized services to a predominantly Spanish-speaking clientele, leveraging advanced fluency in Spanish… Show more • Delivered intensive ABA therapy in weekly sessions to 8 toddlers diagnosed with Autism Spectrum Disorder, crafting individual learning plans to meet their unique needs & maximize progress. • Delivered engaging activities while tracking data & strengthening parental involvement, achieving an 83% engagement rate and resulting in a 16% reduction of behavioral incidents. • Provided specialized services to a predominantly Spanish-speaking clientele, leveraging advanced fluency in Spanish to effectively meet client needs. Show less



Claremont McKenna College

• United States
• Higher Education
• 400 - 500 Employee

• Research Study Assistant

  • May 2013 - Jan 2014

  • Employed statistical software to process and quantify extensive qualitative data sets, ensuring accuracy and reliability in data interpretation. • Collaborated closely with research team to design and implement methodologies for data collection and analysis. • Assisted in preparation of detailed reports and presentations that succinctly summarized research outcomes for stakeholders and educational policy developers. • Employed statistical software to process and quantify extensive qualitative data sets, ensuring accuracy and reliability in data interpretation. • Collaborated closely with research team to design and implement methodologies for data collection and analysis. • Assisted in preparation of detailed reports and presentations that succinctly summarized research outcomes for stakeholders and educational policy developers.