Senior SEO Manager

• Mar 2021 - Present

SEO Manager

• Sep 2020 - Mar 2021

SEO Specialist

• Apr 2019 - Aug 2020

• Own the SEO strategy to drive increase in organic demand • Perform regular site audits and gather data to recommend website optimizations • Execute keyword research with focus on organic and paid lead generation • Implement A/B & multivariate tests to optimize key conversion points in the marketing funnel • Write compelling and high-quality website content and blog posts • Manage link building campaigns to generate earned media coverage and backlinks • Create playbook and frameworks to maintain SEO best practices • Design and monitor dynamic and interactive dashboards to track website performance • Develop company’s App Store Optimization strategy and analyze performance on the app stores platforms • Execute high level competitor research and reports to help drive decision making • Conduct company wide presentations on Google DataStudio and mental health

SEO Specialist

• Dec 2018 - Apr 2019

SEO Coordinator

• Jun 2017 - Dec 2018

• Conducted on-site and off-site SEO audits, identified areas for technical improvement, and implemented optimizations such as title tags, meta descriptions, H1s and canonical tags.• Established goals and developed strategic SEO programs and solutions for client accounts to maximize their visibility and reach their target audience, increasing traffic, revenues and overall web exposure.• Prepared monthly reports and insights to track and analyze performance, measure and merchandise the value of SEO efforts to internal and external stakeholders, • Worked closely with internal and external content team members to develop SEO-focused content strategies for clients.• Performed keyword research and content gap analysis to find opportunities for new content that drives the conversation online to targeted audiences.• Trained clients and co-workers on SEO best practices and wrote snippets for the department’s letter, in order to inform the team on the latest trends in the industry

Social Media Intern

• Sep 2017 - Dec 2017

• Grew following by more than 500 during the four months of internship by planning and designing content for Instagram, Facebook and Twitter• Captured and edited digital photos using Adobe Photoshop, Illustrator and Canva, as well as filmed, edited and published creative team profile videos for marketing.• Tracked and analyzed metrics, reporting results with recommendations to senior members to optimized performance.• Created editorial calendar for social media that followed trends and supported goal attainment.• Completed project elements independently within strict deadlines and exceptional quality.

Marketing Manager / Co-founder

• Jul 2011 - Dec 2015

• Created and continually updated the content of a Magento e-commerce website with focus on the most up-to-date SEO trends.• Planned, executed, and evaluated Adwords and Facebook campaigns, tracking traffic and engagement, as well as controlling budgets and expenditures.• Created, managed and promoted a Wordpress blog and social media accounts, engaging with customers through Facebook, Twitter, and Instagram.• Optimized the website with a strategic focus on usability and engagement• Established a database of more than 5000 customers through optimization and lead generation.• Implemented email marketing campaigns and developed personalized newsletters and promotions to increase customer support.• Guaranteed an exceptional shopping experience from the first contact with the company until the post-purchase relationship which established a 30% rate of returning users.• Developed promotional campaigns to drive awareness, engagement, and sales as well as special advertisement campaigns such as Black Friday and Boxing Day.