Mathew Stone
Partner at Stone Olafson- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jenna Cruder
Mathew easily stands out as a key leader. Not just because of his highly developed understanding of research and organizational strategy but also because of his ability to engage, motivate and inspire. At the Stampede, Mathew was the go-to person for all manner of strategy and advice and I regarded him as a mentor over our 3.5 years working together. He was always busy with a juggling act of large, high profile projects, and still made the time to take interest and give guidance to me, which as a young professional was invaluable. Mathew’s success is of course proof of his professional aptitude but I believe also of the exceptional quality of his character.
Pam Taylor
Mathew's guidance, insight and common sense was instrumental in helping our media team create engaging story pitches that met the needs of our target audiences and ultimately increased earned media value for the Stampede. With a passion for understanding what drives and motivates various audiences, Mathew brings a wealth of knowledge and understanding to any project. Smart, creative, fun and passionate, Mathew is a great addition to any team.
Jenna Cruder
Mathew easily stands out as a key leader. Not just because of his highly developed understanding of research and organizational strategy but also because of his ability to engage, motivate and inspire. At the Stampede, Mathew was the go-to person for all manner of strategy and advice and I regarded him as a mentor over our 3.5 years working together. He was always busy with a juggling act of large, high profile projects, and still made the time to take interest and give guidance to me, which as a young professional was invaluable. Mathew’s success is of course proof of his professional aptitude but I believe also of the exceptional quality of his character.
Pam Taylor
Mathew's guidance, insight and common sense was instrumental in helping our media team create engaging story pitches that met the needs of our target audiences and ultimately increased earned media value for the Stampede. With a passion for understanding what drives and motivates various audiences, Mathew brings a wealth of knowledge and understanding to any project. Smart, creative, fun and passionate, Mathew is a great addition to any team.
Jenna Cruder
Mathew easily stands out as a key leader. Not just because of his highly developed understanding of research and organizational strategy but also because of his ability to engage, motivate and inspire. At the Stampede, Mathew was the go-to person for all manner of strategy and advice and I regarded him as a mentor over our 3.5 years working together. He was always busy with a juggling act of large, high profile projects, and still made the time to take interest and give guidance to me, which as a young professional was invaluable. Mathew’s success is of course proof of his professional aptitude but I believe also of the exceptional quality of his character.
Pam Taylor
Mathew's guidance, insight and common sense was instrumental in helping our media team create engaging story pitches that met the needs of our target audiences and ultimately increased earned media value for the Stampede. With a passion for understanding what drives and motivates various audiences, Mathew brings a wealth of knowledge and understanding to any project. Smart, creative, fun and passionate, Mathew is a great addition to any team.
Jenna Cruder
Mathew easily stands out as a key leader. Not just because of his highly developed understanding of research and organizational strategy but also because of his ability to engage, motivate and inspire. At the Stampede, Mathew was the go-to person for all manner of strategy and advice and I regarded him as a mentor over our 3.5 years working together. He was always busy with a juggling act of large, high profile projects, and still made the time to take interest and give guidance to me, which as a young professional was invaluable. Mathew’s success is of course proof of his professional aptitude but I believe also of the exceptional quality of his character.
Pam Taylor
Mathew's guidance, insight and common sense was instrumental in helping our media team create engaging story pitches that met the needs of our target audiences and ultimately increased earned media value for the Stampede. With a passion for understanding what drives and motivates various audiences, Mathew brings a wealth of knowledge and understanding to any project. Smart, creative, fun and passionate, Mathew is a great addition to any team.
Experience
-
Stone Olafson
-
Canada
-
Market Research
-
1 - 100 Employee
-
Partner
-
2011 - Present
Fact-based consulting to help solve marketing, communications, branding challenges. Leveraging insights to drive strategies and solutions that enable clients to succeed. Making complex problems simple. Fact-based consulting to help solve marketing, communications, branding challenges. Leveraging insights to drive strategies and solutions that enable clients to succeed. Making complex problems simple.
-
-
-
Calgary Stampede
-
Canada
-
Hospitality
-
300 - 400 Employee
-
Organizational Effectiveness Manager
-
Aug 2010 - Jun 2011
Developing performance management programs for the organization and leading a series of initiatives that directly address employee engagement issues within the organization. Maintain oversight over all organizational insights gathering activities, develop strategy for marketing and programming activities, serve a leading role in planning and corporate measurement activities.
-
-
Consumer Insights Manager
-
Aug 2009 - Aug 2010
Delivered key insights to internal stakeholders arising from all research conducted by the organization. Leveraged insights to develop marketing, branding and issues management strategies for the organization. Served a leading role in the strategic planning processes of the organization, contributing to planning activities for departments across the organization. Developed and monitor key organizational effectiveness measures, coaching and advising on setting strategic objectives.
-
-
Market Research and Brand Manager
-
Mar 2006 - Jul 2009
Provided day-to-day management of all research activities and input on strategic planning activities, issues management efforts, and counsel on a range of issues.Played a leading role in the development of a new masterbrand strategy for the Calgary Stampede. Managed all aspects of the process including research and testing, presentations and the development of visual identity guidelines, brand values and story. Responsible for all approvals of brand applications in communications materials.
-
-
-
Ipsos Reid
-
Canada
-
Market Research
-
1 - 100 Employee
-
Senior Research Manager
-
2000 - 2006
-
-
-
University of Lethbridge
-
1 - 100 Employee
-
Research Assistant
-
Sep 1998 - Jun 2000
-
-
Education
-
1999 - 2000
The University of Lethbridge
M.A., American & European Legal History -
1994 - 1997
The University of Lethbridge
Bachelor of Arts, History -
1991 - 1993
Red Deer Polytechnic
Diploma, Recreation Administration -
J.H. Picard
Community
