Experience

Adveritas

• Australia
• Software Development
• 1 - 100 Employee

• Co-Founder and Chief Executive Officer

  • Nov 2018 - Present

  TrafficGuard is the core solution of Australian listed company, Adveritas (ASX:AV1) and detects, mitigates and reports on digital ad fraud before it hits the advertising budget. Three formidable layers of protection surgically remove both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in real engagement. TrafficGuard's real-time fraud prevention keeps traffic clean, increases reach by allowing you to safely access new traffic… Show more TrafficGuard is the core solution of Australian listed company, Adveritas (ASX:AV1) and detects, mitigates and reports on digital ad fraud before it hits the advertising budget. Three formidable layers of protection surgically remove both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in real engagement. TrafficGuard's real-time fraud prevention keeps traffic clean, increases reach by allowing you to safely access new traffic sources, and drives return on ad spend. TrafficGuard is a Google verification partner and has multiple integrations that enable the protection of ad spend for leading global businesses including unicorns like Rappi and GoJek; mobile ad agency, MUV; and eCommerce giants Bukalapak and Centauro. As the Chief Executive, I lead the team and direction at TrafficGuard and sit across all divisions of the Company to ensure our product is being utilised in major markets around the world.

• Interim Chief Executive Officer

  • Mar 2018 - Nov 2018

  Perth, Western Australia, Australia Interim Chief executive



TrafficGuard

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Co Founder and CEO

  • Oct 2018 - Present

  Perth, Western Australia, Australia TrafficGuard is at the forefront of the digital advertising industry as a leading ad fraud prevention solution, leveraging advanced machine learning and artificial intelligence to drive a transformation in the way businesses operate. By harnessing cutting-edge technology and employing an innovative approach, we empower businesses to effectively combat ad fraud, safeguard their advertising budgets, and maximize their return on investment (ROI). Our commitment to excellence is reflected in our… Show more TrafficGuard is at the forefront of the digital advertising industry as a leading ad fraud prevention solution, leveraging advanced machine learning and artificial intelligence to drive a transformation in the way businesses operate. By harnessing cutting-edge technology and employing an innovative approach, we empower businesses to effectively combat ad fraud, safeguard their advertising budgets, and maximize their return on investment (ROI). Our commitment to excellence is reflected in our status as the only PPC verification vendor globally admitted to the Google Cloud Marketplace. Recognized by prestigious industry awards such as The Drum, Martech Breakthrough Awards, and Mobile Marketing, our award-winning fraud prevention solution, powered by advanced machine learning and artificial intelligence, has earned the trust and confidence of renowned brands such as Disney Streaming Services, Tab Corp, William Hill, MyDeal, Luxury Escapes and HelloFresh. At TrafficGuard, we are dedicated to providing superior solutions that ensure transparent and secure digital advertising practices, setting new industry standards along the way. With headquarters in Perth, Australia, and offices strategically located in Singapore, the UK, Brazil, India, and the US, TrafficGuard proudly serves over 5000 customers worldwide, solidifying our position as a trusted partner in the digital advertising industry. Show less


Tech Mpire
• Canada
• Software Development
• 1 - 100 Employee
• Non Executive Director

  • Feb 2017 - Mar 2018


MC Management Group

• United States
• Real Estate Agents and Brokers
• 1 - 100 Employee

• Head Of Portfolio Management

  • Feb 2014 - Feb 2017

  Perth, Australia Global head of portfolio management for a family office. Responsible for long term investments in multiple jurisdictions and sectors. Mostly focused on Technology, Medtech as well as Financials ranging from microcap to big cap.