Mathew Axford MBA

Global Head of Sales & Marketing - Interim at Bladon Micro Turbine
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

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Warren Carter Eng Tec MCIPHE RP, FCMI

I have found Mathew to be dedicated and professional. He combines excellent commercial awareness with an understanding of people and uses this to give straightforward advice. He cares about the work he does and always operates to the highest integrity Mathew has worked on 95% of my projects over the last 9 year’s. Not only have the results he has achieved been first class but I can honestly say he is a pleasure to work with; he is sharp, personable and a genuinely interesting character.

Lindsay Allen

I worked with Mathew on a project in the 2nd year of our course. Always entertaining, Mathew offered the team valuable insights and different perspectives gained from his experiences. Confident and engaging, Mathew has a great sense of humour and it was a pleasure to work with him.

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Experience

    • United Kingdom
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Global Head of Sales & Marketing - Interim
      • Nov 2021 - Present

    • Director of Sales Europe
      • Mar 2019 - Dec 2020

      Leadership responsibly for sales of Crane’s utilities product brands across the UK and Europe with a specific focus on driving business growth. Leadership responsibly for sales of Crane’s utilities product brands across the UK and Europe with a specific focus on driving business growth.

  • JOHN PARKER & SON LTD
    • Canterbury, England, United Kingdom
    • INTERIM COMMERCIAL MANAGER
      • Mar 2018 - Jan 2019

      Working with the Chairman and Board of Directors on a nine month contract. Following a period of challenging and uncertain trading conditions. The remit to review, evaluate, streamline and restructure all aspects of the commercial operations of the business in order to improve and strengthen it’s position Working with the Chairman and Board of Directors on a nine month contract. Following a period of challenging and uncertain trading conditions. The remit to review, evaluate, streamline and restructure all aspects of the commercial operations of the business in order to improve and strengthen it’s position

    • United Kingdom
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Head of Sales and Marketing
      • Feb 2015 - Mar 2018

      Leadership responsibility for the sales and marketing performance of the Elta UK Building Services brands, with a specific emphasis on implementing a cultural step change in the business results. Report directly to the Chairman, and operate with full P&L responsibility, including setting the strategic direction of the business and realigning the sales and marketing activities in order to drive growth. Management responsibility extends across a team of 35 reports, including 5 managers across the Sales and Marketing, New Business Development, New Market Entry, Customer Service and Technical teams.

    • United Kingdom
    • Plastics Manufacturing
    • 400 - 500 Employee
    • Market Development Director
      • Oct 2011 - May 2014

      I take a leading role in setting the strategic direction of the organisation’s commercial activities. Exploring and exploiting new market opportunities globally and in the UK market. Leading the company’s national teams of external specification and business development managers, who deliver robust and credible specifications on major national and international projects for the commercial sales teams to close out. Leading the group’s international sales team, developing new market opportunities, new territories and existing account development. Over the last two years, the team has pulled together all group export sales, delivering consistent and profitable growth.Strategic visionary for new £400,000 IFS based CRM system, with a central hub providing class leading project information and sales KPI’s to all the Group’s companies.Assuming overall responsibility for delivering best in class customer service whilst, reducing transaction costs via a team of proactive sales administrators.Providing the business with national market commentary based on data compiled by leading industry commentators, including Glenigan and the Construction Products Association. This insight helps to inform strategic decision making. Spearheaded introduction of investors in people programme, this included the delivery and development of values framework. Active involvement and networking with external industry bodies including UKTI, British Expertise, British Water, Construction Products Association, BRE and Constructing Excellence

    • Regional Director
      • Oct 2001 - Oct 2011

    • Switzerland
    • Wholesale Building Materials
    • 700 & Above Employee
    • Regional Sales Manager
      • Jan 2004 - May 2007

      • Managing, motivating, coaching and developing a team of five Technical Sales Representatives who are responsible for day to day sales activities with the contractor and distribution accounts • Analysis of spend by customer and product type using the results to formulate and direct sales activity • Maintaining relations with senior management of key distribution and contractor accounts • Working closely with the MD and Sales Director to ensure the smooth introduction and acceptance of a new computer based customer information system • Maintaining and maximising profit margins on all existing and new contactor deals • Development of area business plans for all • Agreeing sales budgets • Management of Joint Incentive Fund • Correlating and reporting competitor activity • Gained support for and took a lead role in the set up of an exclusive loyalty club with the directors of the top 200 contractors, benefits of membership included, faster response times to technical enquiries, input into new product development, advanced warning of forthcoming price increases and additional discounts, if agreed spend thresholds are met • The introduction of new products and installation methods to the mechanical services industry • Working closely with project groups across all departments to provide improved working practices and further develop company strategies

Education

  • Henley Management College
    MBA
    2008 - 2011
  • sibford
    1975 - 1981

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