Growth & BizDev

• Jul 2023 - Present

Growth and BizDev Manager

• Jun 2023 - Present

WayV is a key change-driver in the technology space, providing innovative and customizable solutions that are transforming the way organizations operate. As the Growth and Business Development Manager at WayV, I am tasked with leading our growth and development strategies, coordinating efforts in the Content, Growth, and BizDev areas. My main responsibilities include: Marketing Campaigns: I oversee the coordination and execution of our marketing campaigns across all channels, including social media, email marketing, paid advertising, and events. Marketing Material Development: I manage the development of marketing and sales materials, including presentations, brochures, videos, case studies, among others, to promote WayV's solutions. Market Research: I conduct market research to identify emerging trends and business opportunities, ensuring we stay competitive and ahead of the market. Product Development: I manage new product and service development projects, from conception to launch, leveraging innovation to keep WayV at the forefront of the industry. Performance Analysis: I analyze performance metrics of campaigns and projects, evaluating results and proposing continuous improvements. Commercial Policy: I participate in the creation of WayV's commercial policy and coordinate operational agreements between the Marketing and Sales teams. Teamwork: I work closely with cross-functional teams to ensure all efforts are integrated and aligned with the company's objectives. Marketing and Operational Strategies: I develop and implement marketing and operational strategies, consistently monitoring progress to ensure alignment with our growth objectives. Show less

Member at Growth Leaders Academy

• May 2023 - Present

As a member of GLA, I am part of a constantly evolving learning community, specialized in marketing and growth. GLA is a platform that provides its members with all the necessary tools to drive significant results for companies, through the acquisition of vital skills in key areas of growth marketing. I take advantage of the privilege of attending classes taught by leading industry references and interacting with professionals who, like me, are in search of constant development and improvement of their skills. Among the vast resources available, I deepened my knowledge in Data Growth, Product-Led Growth, and Growth Fundamentals, strengthening my arsenal of growth strategies for generating value for companies. Being a member of GLA also means having the opportunity for unparalleled networking, connecting me with other industry professionals, sharing experiences and collaborating for mutual growth. Show less

Search Engine Optimization Consultant

• Jan 2022 - Present

SEO consultant specializing in helping businesses improve their visibility in search engines, increase organic traffic, and generate leads. I offer a wide range of SEO services, including: - Site analysis: Evaluating the website's structure and architecture, identifying technical and content issues that may affect its visibility in search engines; - Keyword research: Identifying the most relevant keywords for the website and the target audience, as well as analyzing search volume and competition; - Content optimization: Developing content optimized for the identified keywords, reviewing existing content and updating it to ensure it is SEO-optimized; - Technical optimization: Making technical adjustments on the site to improve its indexing by search engines, including optimization of HTML tags, URLs, images, loading time, etc; - Link building: Acquiring quality links pointing to the site, increasing its authority and relevance in the eyes of search engines; - Monitoring and analysis: Tracking the evolution of the site's organic traffic and analyzing the results of SEO activities. Show less

Member

• May 2023 - Jul 2023

As a member of the most prestigious community of marketing leaders and specialists in Brazil, I have the honor of collaborating with more than 200 executive marketing professionals. These players lead some of the largest and most innovative companies in the country and the world. Responsibilities and Achievements: - Promoting networking and collaboration among high-level marketing executives, through a platform for exchange of ideas and best practices. - Participating in events and discussion panels about the latest developments in marketing, with a focus on innovation and strategic leadership. - Promoting growth and professional development through mentorship, workshops, and training seminars. - Collaborating with marketing executives from leading companies, driving innovation through the exchange of insights and experiences. - Contributing to the advancement of marketing as a discipline, sharing valuable knowledge and insights acquired through constant interaction with the world's leading marketing leaders. - Maintaining a proactive stance towards emerging trends in the field of marketing, ensuring that the community is at the forefront of marketing practices. Show less

Senior Marketing Analyst III

• Apr 2023 - Jun 2023

For over 22 years, Vega I.T. has been leading the hospitality sector, becoming one of the most robust and relevant companies in the industry. With a portfolio that offers the widest variety of technological solutions for hotels, inns, resorts, and motels of all sizes, the company currently serves more than 1500 clients. As the senior marketing analyst at VEGA I.T., I am responsible for marketing strategies and leading projects to develop and promote the company's solutions and those of its clients. Among my main functions, I highlight:- Coordinating and executing marketing and advertising campaigns, including social media campaigns, email marketing, paid advertising, events, etc.;- Developing marketing and sales materials, such as presentations, brochures, videos, success stories, among others;- Conducting market research to identify trends and business opportunities;- Managing product and service development projects, from conception to launch;- Monitoring and analyzing performance metrics of campaigns and projects, in order to evaluate results and propose improvements;- Participating in the creation of the company's commercial policy and operational agreements between Marketing and Sales;- Working in collaboration with other teams, such as sales, design, and development, to ensure integration of efforts and achieve the company's objectives;- Developing marketing strategies, operational and monitor the progress of actions for clients. Show less

Marketing Coordinator

• Apr 2022 - Apr 2023

Among my functions, I highlight:- Coordinating, developing and monitoring marketing plans and programs, defining objectives, strategies and actions aimed at achieving the company's goals;- Developing and promoting the company's solutions, aiming for the expansion of the product and service portfolio, as well as increasing market share;- Participating in the creation of the company's commercial policy, contributing with its marketing vision and establishing operational agreements between marketing and sales;- Analyzing and evaluating promotional approaches, vehicles and channels used, in order to improve the performance of campaigns;- Coordinating the team of designers and web designers, ensuring the quality of pieces and projects produced;- Coordinating the development team for website construction and maintenance, ensuring that customer demands are met;- Coordinating internal marketing actions, aimed at strengthening the culture and values of the company among employees;- Organizing online or in-person national events, that may contribute to lead generation, brand strengthening, and consolidating the company as a reference in the market. Show less

Sale and Marketing Specialist

• Oct 2021 - Jun 2022

- Especialista em Marketing e Vendas com ampla experiência na definição e execução de estratégias de marketing e vendas; - Conclui com êxito o curso de especialização em Marketing e Vendas da DNC, com foco na aplicação prática dos conhecimentos adquiridos em projeto de marketing desenvolvido em uma empresa parceira. Atribuições: - Habilidade em análise de mercado e pesquisa; - Experiência em identificação de segmentos de mercado e definição de preços e posicionamento de produtos e serviços; - Conhecimento em gestão de vendas, criação de campanhas de marketing digital e off-line, e desenvolvimento de materiais promocionais e de vendas; - Experiência em técnicas de negociação. Show less

Performance Marketing Analyst

• Feb 2021 - Apr 2022

Bitz Softwares is a technology company specialized in the hospitality industry, with over 10 years of market experience. Their expertise has made them leaders in the Motel industry and the first PMS SaaS in Brazil, synonymous with innovation and practicality through Bitz Hotel. As a Marketing Analyst, I am responsible for analyzing the company's marketing strategies and results. This includes: - Market and competition analysis to understand what other players in the industry are investing in and evaluating whether it is an opportunity for us; - Defining personas and ideal customer profiles based on SLAs previously defined; - Managing social media strategy, including developing an action plan and editorial guidelines, scheduling and automating publications, as well as measuring results and analyzing feasibility; - Managing SEO strategies and operational execution, keeping up to date with search engine algorithm adjustments to stay ahead of ranking factors; - Managing email marketing channels, endomarketing, events, and paid traffic, including sketching out the strategy and analyzing the results of actions; - Developing the Hotel Marathon and other events at Bitz. Show less

Marketing Analyst

• Aug 2021 - Mar 2022

As a Marketing Analyst at Zello Technological Solutions, I am responsible for planning and executing marketing strategies that drive company growth and increase its online presence. Some of my main responsibilities include: - Conducting market research and analyzing competition to identify opportunities and trends in the industry; - Developing personas and ideal customer profiles, using data and analysis to segment the target audience and direct more effective campaigns; - Managing social media strategies, from content creation and scheduling to performance analysis and adjustments to maximize engagement and reach; - Creating and executing email marketing and automation campaigns, segmenting the contact list to improve message relevance and personalization; - Monitoring and analyzing organic and paid traffic, using data analysis tools to identify areas for improvement and conversion optimization opportunities; - Coordinating events and webinars to engage the audience and promote the brand, managing all aspects from conception to execution and results analysis; - Producing periodic reports on the performance of campaigns and strategies, evaluating ROI and proposing improvements to achieve company goals; - Collaborating with other departments such as sales and development to ensure strategies are aligned with the company's overall goals; - Keeping up-to-date with digital marketing trends and technologies, seeking new ideas and opportunities to enhance the company's marketing efforts. Show less

Marketing Analyst

• Jul 2021 - Mar 2022

As a Marketing Analyst at Eatz, I am responsible for planning and executing marketing strategies that drive company growth and increase its online presence. Some of my main responsibilities include: - Conducting market research and analyzing competition to identify opportunities and trends in the industry; - Developing personas and ideal customer profiles, using data and analysis to segment the target audience and direct more effective campaigns; - Managing social media strategies, from content creation and scheduling to performance analysis and adjustments to maximize engagement and reach; - Creating and executing email marketing and automation campaigns, segmenting the contact list to improve message relevance and personalization; - Monitoring and analyzing organic and paid traffic, using data analysis tools to identify areas for improvement and conversion optimization opportunities; - Coordinating events and webinars to engage the audience and promote the brand, managing all aspects from conception to execution and results analysis; - Producing periodic reports on the performance of campaigns and strategies, evaluating ROI and proposing improvements to achieve company goals; - Collaborating with other departments such as sales and development to ensure strategies are aligned with the company's overall goals; - Keeping up-to-date with digital marketing trends and technologies, seeking new ideas and opportunities to enhance the company's marketing efforts. Show less

CEO

• Jan 2021 - Dec 2021

A h7 Engenharia Mecânica é uma empresa júnior especializada em serviços de engenharia mecânica para clientes em todo o Brasil. Com uma equipe qualificada de estudantes de engenharia mecânica e técnicos em manutenção industrial , a h7 Engenharia Mecânica oferece soluções de engenharia mecânica personalizadas para empresas de todos os portes, desde pequenas empresas até grandes corporações.Entre as minhas atribuições enquanto CEO, destaco:- Liderar e orientar a empresa para atingir seus objetivos de negócios;- Definir a estratégia da empresa e estabelecer metas de longo prazo;- Buscar novas oportunidades de negócios e parcerias estratégicas;- Garantir que os serviços de engenharia mecânica atendam aos mais altos padrões de qualidade e satisfação do cliente;- Representar a empresa perante os clientes, fornecedores e outras partes interessadas;- Gerir os recursos financeiros da empresa;- Recrutar e contratar novos talentos para a empresa;- Estabelecer uma cultura de trabalho positiva e produtiva;- Garantir que a empresa esteja em conformidade com as leis e regulamentações aplicáveis.Comprometido em liderar uma equipe altamente qualificada e motivada para fornecer serviços de engenharia mecânica de alta qualidade e ajudar os clientes a alcançar seus objetivos de negócios. Show less

Vice-presidente

• Jan 2020 - Dec 2020

Como vice-presidente da h7 Engenharia Mecânica, fui responsável por liderar uma equipe de estudantes de engenharia e técnicos em manutenção industrial, garantindo que nossos serviços de engenharia mecânica atendam aos mais altos padrões de qualidade e satisfação do cliente.Trabalhei em estreita colaboração com o CEO e a equipe para definir a estratégia da empresa e estabelecer metas de longo prazo para garantir que a h7 Engenharia Mecânica continuasse a crescer e a prosperar.Além disso, como vice-presidente, busquei constantemente novas oportunidades de negócios e parcerias estratégicas para expandir nossa base de clientes e aumentar nossa presença no mercado.Gerenciei as operações diárias da empresa, incluindo recursos financeiros, projetos, cronogramas e orçamentos.Também fui responsável por garantir que a empresa estivesse em conformidade com as leis e regulamentações aplicáveis, e por manter relacionamentos duradouros e positivos com nossos clientes, fornecedores e outras partes interessadas.Como líder de equipe, também fui responsável por desenvolver e motivar nossa equipe de engenheiros e técnicos, incentivando a criatividade, a inovação e o trabalho em equipe.No geral, como vice-presidente da h7 Engenharia Mecânica, mantive o comprometimento em liderar uma equipe de alta qualidade e fornecer serviços de engenharia mecânica excepcionais para ajudar nossos clientes. Show less

Conselheiro

• Jan 2020 - Dec 2021

- Fornecer orientação estratégica e liderança para o Núcleo Centro-Sul em sua missão de promover o desenvolvimento econômico e social da região;- Trabalhar em estreita colaboração com outros membros do conselho e a equipe da organização para definir a estratégia de longo prazo da organização e estabelecer metas e objetivos claros para alcançá-la;- Garantir que a organização esteja em conformidade com as leis e regulamentações aplicáveis;- Manter relacionamentos positivos e produtivos com outras organizações e partes interessadas na região;- Promover a diversidade, a equidade e a inclusão na organização e em toda a região;- Incentivar a criatividade, a inovação e o trabalho em equipe dentro da organização;- Apoiar o desenvolvimento e a motivação da equipe;- Comprometido em ajudar a promover o desenvolvimento econômico e social da região, fornecendo liderança estratégica e trabalhando em estreita colaboração com outros membros do conselho e a equipe da organização. Show less

Operations Advisor

• Mar 2020 - Dec 2020

The operations advisor position at Núcleo Centro-Sul is focused on managing and improving operational processes. In this role, my responsibility was to analyze and optimize the company's operational procedures to increase efficiency and productivity.Some of the responsibilities I had in the role were:- Process analysis: Analyzing the company's operational processes to identify inefficiencies and areas for improvement;- Process optimization: Developing and implementing improvements to operational processes to increase efficiency and productivity;- Performance monitoring: Monitoring key performance indicators to measure the success of operational improvements and identify areas for further improvement; - Training and development: Providing training and development opportunities for employees to ensure they have the skills and knowledge necessary to perform their roles effectively. Show less

Sales Assistant

• Aug 2019 - Nov 2019

The sales assistant position at h7 Mechanical Engineering is focused on developing sales and customer service skills. In this role, I supported the company's sales team in conducting negotiations, prospecting new clients, and developing new business.Some of my responsibilities in the position were:- Customer service: Being the initial point of contact for the company's clients, answering questions and providing information about products and services;- Prospecting for new business: Identifying new business opportunities and helping the sales team develop strategies to increase sales;- Participation in negotiations: Assisting the sales team in conducting successful negotiations with clients, supporting discussions and presentations of proposals;- Support in the preparation of commercial proposals: Assisting the sales team in preparing commercial proposals, including price calculations and defining contractual terms and conditions;- Post-sale follow-up: Maintaining contact with clients after the sale to ensure satisfaction with the company's products and services and identify possible new business opportunities. Show less

Trainee at Vice-President

• Apr 2019 - Aug 2019

The position of trainee vice president at h7 Engenharia Mecânica is aimed at developing leadership and management skills. The position's objective is to assist the president in managing the company, particularly in mechanical engineering projects.Some of my responsibilities in the position included:- Attending leadership meetings: I had to attend the company's leadership meetings and engage in discussions about strategies, goals, and challenges;- Data analysis: I had to assist in collecting, analyzing, and interpreting data about the company's performance and projects to support strategic decisions;- Assisting in decision-making: I had to be capable of supporting the vice president in their decision-making process by presenting analyses and evidence-based recommendations;- Supporting the mechanical engineering team: I had to collaborate with the project team by providing guidance and support on specific projects;- Collaborating on strategic projects: I had to participate in the company's strategic projects aimed at improving its efficiency and productivity in its area of expertise. Show less