Senior Analytics Engineer

• Jun 2023 - Present

Growth Intelligence Coordinator

• Sep 2021 - Apr 2022

In my capacity as a Growth Intelligence Coordinator at QuintoAndar, I continued to focus on enhancing marketing budget allocation by closely monitoring the efficiency of our investments. In this role, I took on additional responsibilities, including managing the budget forecasting process and leading efforts in the creation of a budget scenario simulator using our marketing mix modeling outputs. I also developed and defined a set of media principles to better guide branding investments.

Growth Intelligence Specialist

• Aug 2020 - Aug 2021

As a Growth Intelligence Specialist at QuintoAndar, I contributed to the creation of customized dashboards to monitor CAC and LTV, and led efforts to optimize the marketing budget efficiency by spearheading various analyses and initiatives. For instance, I collaborated with the Data team to conduct a marketing mix modeling analysis in order to evaluate QuintoAndar's online and offline strategies and their contribution to overall results. I also revised our cost allocation models to better account for QuintoAndar's investments in both the rental and sale markets. Show less

Senior Marketing Analyst

• Dec 2019 - Jul 2020

As a Senior Analyst in the Engagement & Growth area, I was responsible for overseeing the successful launch of push and email campaigns through user segmentation and data analysis. In addition, I designed and executed tests to evaluate retention strategies and optimize the user journey. My role required a comprehensive understanding of relevant metrics and KPIs, as well as the development of reports to communicate insights and progress to stakeholders. As a Senior Analyst in the Engagement & Growth area, I was responsible for overseeing the successful launch of push and email campaigns through user segmentation and data analysis. In addition, I designed and executed tests to evaluate retention strategies and optimize the user journey. My role required a comprehensive understanding of relevant metrics and KPIs, as well as the development of reports to communicate insights and progress to stakeholders.

Data Analyst

• May 2018 - Dec 2019

As a Data Analyst at QuintoAndar, I was responsible for transforming collected data into valuable insights for the marketing and inside sales teams. Additionally, I led initiatives aimed at fostering a data-driven culture within the organization, including conducting dataviz (Looker) and SQL workshops to encourage employees to incorporate data into their daily decision-making processes. As a Data Analyst at QuintoAndar, I was responsible for transforming collected data into valuable insights for the marketing and inside sales teams. Additionally, I led initiatives aimed at fostering a data-driven culture within the organization, including conducting dataviz (Looker) and SQL workshops to encourage employees to incorporate data into their daily decision-making processes.

Innovation Intern

• May 2017 - May 2018

As an Intern, I contributed to projects focused on evaluating and supporting client's products for successful market launches. My role involved assisting with concept evaluation through market research and data analysis activities. As an Intern, I contributed to projects focused on evaluating and supporting client's products for successful market launches. My role involved assisting with concept evaluation through market research and data analysis activities.

CSIT Summer Project Studentship

• Dec 2015 - Jan 2016

Participated in the development of an augmented reality version of the game "Breakout", utilizing my expertise in both C# programming and the Unity game engine. Participated in the development of an augmented reality version of the game "Breakout", utilizing my expertise in both C# programming and the Unity game engine.