Mateusz Koronkiewicz
Strategy Director at Initiative Poland- Claim this Profile
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English Professional working proficiency
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Bio
LinkedIn User
I had privilege to work with Mateusz (in his roles both in OMD and IPG) in my 8th years of Carlsberg journey. I have to say and believe me it is not exaggeration that he was crucial part in the success of businesses I was responsible for. His strategic input and what is more important his challenge was giving edge to our businesses. He was not only a key person in media team, having in depth knowledge in all media and especially digital communication channels, more important he was author of key ideas driving Okocim and Zatecky businesses. I highly recommend any interaction with Mateusz as he is very wise, capable and business oriented manager and in the same time great person with unmatched level of sense of humour.
Robert Niebrzydowski
Mateusz is smart and hard-working person. We used to work together on Wizz Air, Axa Direct and Carlsberg accounts. You can always rely on him. He is a great negotiator and experienced Digital Expert. His creativity, out-of-box thinking and solution-oriented approach helped our company to resolve many clients’ issues. Mateusz is familiar with a wide range of campaign and analytics tools. I recommend him as your future employee or partner in business.
LinkedIn User
I had privilege to work with Mateusz (in his roles both in OMD and IPG) in my 8th years of Carlsberg journey. I have to say and believe me it is not exaggeration that he was crucial part in the success of businesses I was responsible for. His strategic input and what is more important his challenge was giving edge to our businesses. He was not only a key person in media team, having in depth knowledge in all media and especially digital communication channels, more important he was author of key ideas driving Okocim and Zatecky businesses. I highly recommend any interaction with Mateusz as he is very wise, capable and business oriented manager and in the same time great person with unmatched level of sense of humour.
Robert Niebrzydowski
Mateusz is smart and hard-working person. We used to work together on Wizz Air, Axa Direct and Carlsberg accounts. You can always rely on him. He is a great negotiator and experienced Digital Expert. His creativity, out-of-box thinking and solution-oriented approach helped our company to resolve many clients’ issues. Mateusz is familiar with a wide range of campaign and analytics tools. I recommend him as your future employee or partner in business.
LinkedIn User
I had privilege to work with Mateusz (in his roles both in OMD and IPG) in my 8th years of Carlsberg journey. I have to say and believe me it is not exaggeration that he was crucial part in the success of businesses I was responsible for. His strategic input and what is more important his challenge was giving edge to our businesses. He was not only a key person in media team, having in depth knowledge in all media and especially digital communication channels, more important he was author of key ideas driving Okocim and Zatecky businesses. I highly recommend any interaction with Mateusz as he is very wise, capable and business oriented manager and in the same time great person with unmatched level of sense of humour.
Robert Niebrzydowski
Mateusz is smart and hard-working person. We used to work together on Wizz Air, Axa Direct and Carlsberg accounts. You can always rely on him. He is a great negotiator and experienced Digital Expert. His creativity, out-of-box thinking and solution-oriented approach helped our company to resolve many clients’ issues. Mateusz is familiar with a wide range of campaign and analytics tools. I recommend him as your future employee or partner in business.
LinkedIn User
I had privilege to work with Mateusz (in his roles both in OMD and IPG) in my 8th years of Carlsberg journey. I have to say and believe me it is not exaggeration that he was crucial part in the success of businesses I was responsible for. His strategic input and what is more important his challenge was giving edge to our businesses. He was not only a key person in media team, having in depth knowledge in all media and especially digital communication channels, more important he was author of key ideas driving Okocim and Zatecky businesses. I highly recommend any interaction with Mateusz as he is very wise, capable and business oriented manager and in the same time great person with unmatched level of sense of humour.
Robert Niebrzydowski
Mateusz is smart and hard-working person. We used to work together on Wizz Air, Axa Direct and Carlsberg accounts. You can always rely on him. He is a great negotiator and experienced Digital Expert. His creativity, out-of-box thinking and solution-oriented approach helped our company to resolve many clients’ issues. Mateusz is familiar with a wide range of campaign and analytics tools. I recommend him as your future employee or partner in business.
Credentials
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DIMAQ Professional Digital Marketing Qualifications
IABAug, 2017- Sep, 2024
Experience
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Initiative Poland
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Poland
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Advertising Services
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1 - 100 Employee
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Strategy Director
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Sep 2020 - Present
At Initiative we grow brands by bringing the brand and their audience closer together. • Advising and formulating strategies for clients in terms of media efficiency (with focus on digital media) • Developing, planning, and implementing number of products and methodologies that improve the work of the team and external teams at client’s site • Building custom made solutions & tailor-made surveys for clients to check effectiveness of their actions • Helped to undergo several digital transformations for specific brands to reach high value audiences and increase incremental sales in hard categories like FMCG, consumer goods & services Initiative team has been distinct with “Zmiany na dobre 2021” by Media Marketing Polska Show less
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Mediabrands PL
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Poland
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Marketing Services
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1 - 100 Employee
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Member of Operating Management Board
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Mar 2020 - Present
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Business Acceleration Lead
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May 2019 - Aug 2020
• Delivered communication ideas and innovative solutions to build clients brands and businesses• Drove continuous improvement program on assigned accounts to build employee engagement to make an impact on client's value proposition• Established productive and professional relationships with key SBU in assigned accounts• Discovered potential for Automation/AI and building business case for it• Knowledge Management and interdisciplinary trainings amongst the agency network• Implemented vision of Trusted Advisor in business consultancy by aligning marketing strategy and tools to clients business goals and objectives• Focused on business process auditing to develop and grow business smartly• Designed and implemented data strategy for leading FMCG company• Built long-term and trusted relations with clients.2018 – Expert Speaker at In_Digital Marketing 2018 Conference &Expo. Topic: Long-term content marketing management.2018 – Expert Speaker at main stage IAB FORUM 2018. Topic: Connection between human brain construction and technological development Show less
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Digital Strategist
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Sep 2015 - Apr 2019
• Conceptual and functional design of cross-media, omnichannel marketing strategies and ecosystems• Aligned digital marketing strategy with clients business goals and objectives• Advisory role on client engagements, serving as a digital strategy advisor to account leads and clients• Educated and shared digital media knowledge, opportunities and expertise amongst the agency• Delivered communication ideas and innovative solutions to build clients brands and businesses• Knowledge Management and interdisciplinary trainings for New Business, Client Service and 3rd parties• Selected Clients: BMW, Colian, Johnson & Johnson Poland, Orange, Carlsberg Group, Rossmann, Bakoma Show less
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Media Direction OMD
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Poland
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Advertising Services
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1 - 100 Employee
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From Junior Digital Planner to Digital Manager
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Mar 2011 - Aug 2015
• Created advertising strategies with focus on digital for clients such as Carlsberg Group (all brands), Fortum Power, Heat Polska, Glenmark, Wizz Air, Canon, Cyfrowy Polsat. • Managed Social Media Team (strategies, communication, and new solutions implementation) • Created advertising strategies with focus on digital for clients such as Carlsberg Group (all brands), Fortum Power, Heat Polska, Glenmark, Wizz Air, Canon, Cyfrowy Polsat. • Managed Social Media Team (strategies, communication, and new solutions implementation)
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Lazarski University
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Poland
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Education Management
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1 - 100 Employee
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Lecturer
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Mar 2014 - Aug 2014
Subject: Video Online Group: E-marketing Subject: Video Online Group: E-marketing
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Data Analyst Level 2
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Jul 2009 - Oct 2010
Data analysis, monitoring, troubleshooting at financial markets of the Nordic area. Data analysis, monitoring, troubleshooting at financial markets of the Nordic area.
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Education
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2008 - 2015
University of Gdansk
Master's Degree, Foreign Trade -
2005 - 2008
University of Gdansk
Bachelor's Degree, Specialization: International Trade
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