Consultant, Sponsorship

• Jul 2022 - Present

• Manages Toyota’s seven-figure sponsorship portfolio; Team Toyota Athlete Program, Toyota's NSO Partnerships (Canada Soccer, Canada Basketball, etc.) , Vancouver Canucks, etc.• Leads the strategy and delivery of rights across Toyota’s integrated marketing programs, digital campaigns, in-market activations, community initiatives, etc.

Associate Consultant, Sponsorship Marketing and Analytics

• Sep 2021 - Jul 2022

• Completed 20+ multimillion dollar property valuations; Toyota, Canadian Tire, AB InBev, Labatt and Grupo Modelo• Supported five of Toyota’s renewal negotiations with several NSO partners and the Vancouver Canucks• Conducted landscape audits for clients to identify potential opportunities in the marketplace; audited client’s existing sponsorship portfolio against brand objectives and KPI’s to recommend portfolio optimizations

Marketing Intern

• May 2021 - Sep 2021

• Researched and collected key insights from SponsorUnited's Sponsorship Landscape Tool which provided compelling data for a series of reports and marketing content• Created visual representations of data that showcased key trends and insights from the sports & entertainment industry

Sponsorship Scout

• Jan 2021 - May 2021

• Tracked and analyzed sponsorship data across various sports & entertainment properties in North America and Europe

Digital Marketing Intern

• Sep 2020 - Sep 2021

• Tracked and analyzed key marketing metrics; developed social media dashboard to draw insights and enhance marketing efforts • Drafted and designed monthly e-newsletter using ; maintained email lists • Employed YouTube & Podcast SEO best practices to optimize the Lead The Future Podcast • Tracked and analyzed key marketing metrics; developed social media dashboard to draw insights and enhance marketing efforts • Drafted and designed monthly e-newsletter using ; maintained email lists • Employed YouTube & Podcast SEO best practices to optimize the Lead The Future Podcast

Data Tracker

• Sep 2019 - Apr 2020

• Tracked team and player statistics for Minor Midget AAA games; compiled/ collected data to produce internal reports

In-Game Coordinator

• Sep 2019 - Apr 2020

• Coordinated in-game promotions, features and interviews for the in-game host of the London Knights

Group Sales Intern

• Aug 2018 - Oct 2019

• Assisted the Group Sales Manager to generate leads, create new fan experiences and promote community engagement initiatives with partners of the London Knights • Led various experiences for sponsors, groups and season ticket holders on game and event days

Co-Director of Speakers and Sponsors

• Apr 2019 - Apr 2020

• Acquired over $11,000 in external sponsorship and obtained various in-kind donations. Ensured timely delivery of all contractual obligations for corporate partners • Developed all programming and content for the 2020 conference; developed 6 panels and 4 keynote presentations • Secured 40+ industry professionals to participate as keynote speakers, panelists and moderators; speakers represented organizations such as the National Hockey League, Arizona Coyotes, Sportsnet, TSN, Golf Canada, Hockey Canada, Tennis Canada, NBA Canada, Spittin' Chicklets Podcast, Wasserman, Adidas, Stathletes, and more.

Co-President, Co-Founder & Head of Business

• Apr 2019 - Apr 2020

• Led an executive/researcher team of 60 students; directly oversaw all operational aspects of the club and publication• Assisted writers in the Business portfolio to draft, edit, and develop business related articles for the publication

Co-President, Co-Founder and VP Communications

• Jun 2018 - Apr 2019

• Planned and initiated Recovery Addictions Awareness Day (RAAD), a Western University affiliated event geared towards reducing the stigma associated with addictions; attracted over 1,000 Western students and faculty to the event; connected students with various educational and addiction counseling resources • Developed promotional, marketing and branding strategies for the club; established a social media presence that helped WUTR’s first online publication achieve over 10,000 impressions • Successfully ratified WUTR through the University Student's Council for the 2018/19 academic year; grew club membership from 25 to 60 members

Co-President and Co-Founder

• Jul 2017 - Jun 2018

• Founded a technology and innovation focused student-run publication at Western University

President

• 2019 - Apr 2020

• Managed the daily operations of a student-run club of 36 executives and 160+ general members; planned 10+ events, oversaw $20,000 club budget, developed WSBC’s marketing and social media strategies, led weekly meetings and conducted interviews for executive positions • Established WSBC’s first official website and weekly newsletter; grew club membership by 10% from the previous year

VP Events

• Apr 2018 - Apr 2019

• Planned and executed 10+ events geared towards building awareness of the sports industry on campus; panels, networking events, venue tours, live events, etc. • Developed all programming for WSBC’s inaugural Sport Industry Conference; acquired 15+ industry professionals to serve as panelists and moderators • Hosted 100+ attendees at inaugural event, secured $4,000 in funding and helped raise $1,100 for the MLSE Foundation

VP Finance

• Apr 2017 - Apr 2018

• Managed WSBC’s $20,000 annual budget • Sourced additional dollars from businesses and organizations in the London community

Finance Executive of Western Sport Business Club

• Oct 2016 - Apr 2017

Summer Analyst

• Jun 2019 - Sep 2019

• Completed a series of projects for the Assistant General Manager involving team salary cap and scouting • Completed a series of projects for the Assistant General Manager involving team salary cap and scouting

Social Media & Public Relations Manager

• May 2019 - Aug 2019

• Initiated, managed, and created content for the @leonardlookalike Instagram account; achieved 5,500 followers, 42,000 likes, 1,300 comments and 1.8 million impressions across 31 posts over the 9-week campaign • Coordinated with various news agencies including TSN, CBC, CTV, MTV (Ridiculousness) and Breakfast Television, to feature Royce Lando on numerous interviews and video-ops • Secured various photo/video-ops and brand partnerships with several local restaurants in Toronto, YouTubers (BigDaws TV & The Daily Dropout), Toronto based retail stores, rappers and artists; generated $1,500 in revenue for my client