Digital Marketing Strategist

• Apr 2022 - Present

• Media plan - creating media plan, proposal of a mix of channels, networks, formats, frequency, timing of campaigns and communication activities. Proposal, feedback of media split and coordination of internal and external media team • Creating, supervising, and presenting media reports • Influencer marketing - planning, developing concept of influencer’s cooperation with brands and reporting • Developing ideas of non-standard and innovative digital solutions - both from technical and media side • Processing of data materials and their argumentation • Responsibility for maintaining digital knowledge in the agency • Management of agency hubs such as FB Business manager, Google ad accounts, Google marketing platform, Zoomsphere and others as needed and assigned - managing of settings, users, roles, etc. • Consulting digital issues for both internal external teams • Managing and improving online content, considering SEO and Google Analytics • UX audits and conversion rate optimization Clients: Pilsner Urquell, ŠKODA AUTO Slovensko, 365.bank,Daikin, Samsung, OMV, Bistro.sk (Just Eat),Šariš, Golem and more Show less

Marketing Strategy Consultant

• Jan 2022 - Apr 2022

Search Engine Optimization Project Manager

• Sep 2020 - Jan 2022

• Develop optimization strategies that increase the company's search engine results rankings• SEO strategy• Keyword Analysis• Collaborate with others within the marketing department to manage SEO strategy• Linkbuilding strategy• SEO Audit• Content GAP analysis• UX Audit• Experience with international clients• On page SEO Audit• Off page SEO Audit• Integrate on-page and off-page SEO with content marketing, social media marketing, and digital PR initiativesClients: Swan, TEVA, Sashe.sk, Engie, Altamira, IBSA, BS Acoustic, Karpatská perla .... Show less

Search Engine Optimization Specialist

• Mar 2019 - Sep 2020

• Develop optimization strategies that increase the company's search engine results rankings • SEO strategy • Keyword Analysis • Collaborate with others within the marketing department to manage SEO strategy • Linkbuilding strategy • SEO Audit • Content GAP analysis • UX Audit • Clients: Dentaderm, Tempo Nábytok, Fixservis, Prespanok, Hollywood Art, Drezydokuchyne, Mood, Warlords, Propaintball ... • Develop optimization strategies that increase the company's search engine results rankings • SEO strategy • Keyword Analysis • Collaborate with others within the marketing department to manage SEO strategy • Linkbuilding strategy • SEO Audit • Content GAP analysis • UX Audit • Clients: Dentaderm, Tempo Nábytok, Fixservis, Prespanok, Hollywood Art, Drezydokuchyne, Mood, Warlords, Propaintball ...

Head Of Ecommerce

• Jan 2017 - Feb 2019

• Increase of order revenue (compared to 2016) + 59% and sales + 51%• Selecting suitable communication channels for individual marketing activities• Market monitoring at local, regional, national and international levels• Preparation and incorporation of a marketing strategy• Cooperation with external service providers • Collaboration on the creation of SEO strategy• Communication with international companies• Solving technical problems with websites• Management of team members• Communication with service providers, negotiation of business conditions• Responsibility for the implementation of key features for ecommerce department Show less

Online Marketing Manager

• Jul 2014 - Dec 2016

• Management of social networks Facebook, Pinterest, Instagram• Experience with creating FB ads• Supervision of compliance with the set budget for online marketing• Communication with external agencies• SEO activities• Organization of events in stores - event management, communication and negotiating conditions with suppliers, event management• Cooperation in creating an email marketing strategy• Management, coordination, implementation and evaluation of marketing campaigns• Cooperation in creating a sale flyer Show less