Experience

eXperienceONE

• Australia
• Consumer Electronics
• 1 - 100 Employee

• Smart Home System Designer | Cinema Designer

  • Oct 2020 - Present



Livigy

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• SDA Technology Specialist

  • Mar 2017 - Present



Digital Residence -Australia

• Real Estate

• Smart Home System Designer | Home Cinema Designer

  • Mar 2017 - Oct 2020



New Spec Shipping Container Conversions

• Operations and Project Manager

  • Oct 2016 - Mar 2017

  This is a sister company to Brisbane Make Goods (BMG) and evolved from an opportunity that was identified to further BMG’s use of existing resources (staff, premises and equipment). This role is an extension of my role with BMG.In preparation for the launch of this business I have implemented the business and marketing plan (including website content/build, social media and marketing materials), developed processes, procedures and templates and established systems (including a quoting system and proposal template).



Brisbane Make Goods

• Operations Manager

  • 2013 - Mar 2017

  As Operations Manager for this medium sized business I am accountable for the project delivery of commercial de-fits, fitouts and maintenance. From the sales and quoting process; engagement of contractors and labour to undertake the works; site management and sign-off, my responsibilities include all traditional project management functions and site management. Critical to this role is relationship and stakeholder management (including contractors, facilities managers and clients) across multiple concurrent project sites.The management of resources (both labour and equipment) across multiple project sites is complex and critical to the efficiency of operations. I have developed cloud based management systems to support this process.I’ve also implemented a waste reduction policy that enables up to 85% of the make good waste stream to be diverted from landfill and reused, re-purposed or recycled.



Ellaways Music

• Australia
• Music
• 1 - 100 Employee

• Online Store Manager

  • 2010 - 2013

  In this role it was my responsibility to manage all aspects of eCommerce and social media platforms. This included creating and maintaining the website content (including all 6000+ product listings), email marketing and Google AdWords campaigns. I was also responsible for stock management and order fulfilment (from warehouse to customer) and working with the retail stores to maintain consistent offerings. Key responsibilities*Redevelopment and upgrade of Ellaways website.*Ongoing maintenance of the website including creating and maintaining the content for the extensive product list*Setup and monitoring of Drop Shipping service (supplier direct to customer). *Warehousing and distribution of product and online orders.*Creating and monitoring Google AdWords campaigns and search engine optimisation of website.*Managing social media sites such as Facebook, Instagram, Twitter and Google+.*Creating product video demonstrations.*Reporting of sales data and website traffic data to management.*Identifying and analysing trends in online shopper behaviour.*Monitoring industry trends in both product and retail.Key Achievements*Negotiated with suppliers to create “Drop Ship” delivery system direct to customers – this had previously never been done in music retail.*Migrated the entire existing website to new website and sales system in under two months and introduced and manned a “live chat” function on the website. *Grew online product listings from 1200 to 6000+ and implemented processes for continual maintenance of product listings.*Achieved and maintained a 55% increase in online sales. *Improved organic Google search ranking and doubled daily online traffic to company website.*Created and maintained multiple Adwords campaigns averaging 3-4% CTR (Higher for sales event campaigns).*Doubled the company’s social media followers for both Facebook and Twitter.*Negotiated better pricing contracts with TNT couriers and Fastway Couriers for delivery.

• Department Manager (Kedron Store)

  • 2009 - Nov 2010

  After successfully managing the opening of the Underwood Store I was appointed to manage the Kedron store and undertake its renovation and expansion. The expansion included the restructuring of supplier accounts to enable a higher buying capacity, which involved negotiating price, payment terms and service agreements.Key responsibilities • Management of a team of casual and permanent staff.• Establishing and reviewing individual and department sales targets.• Budgeting and sales analysis reporting.• Negotiating price, payment terms and service agreements with suppliers.• Development and delivery of product and company training to staff.• Inventory control.• Merchandising and display of stock.• Retail sales.Key Achievements• Successfully managed the expansion and renovation of the Kedron store. • Successfully organised the logistics to move the entire Education Department to a new dedicated warehouse facility.• Developed and maintained a loyal customer base and established long term customer relationships.



Ellaways Music Underwood

• Musical Instruments Department Manager (Underwood)

  • 2006 - 2009

  In this role I was responsible for scoping the store requirements for the fitout, stocking and merchandising of the new Underwood store, which at the time was the largest music store in Australia.Key Achievements• Managed the new store fitout, including scoping the requirements, designing the store layout and merchandise displays and stocking the store for opening. At the time this was the largest music store in Australia. • Negotiated payment terms and contracts for all stock in preparation for the opening of the Ellaways Underwood store (the largest music retail store in Australia at the time).• Negotiated contracts with two of the industry’s biggest competing brands, who previously would never supply to the same store, so that our business was the only store in Australia that stocked both brands.• Successfully managed and led a team of 11 (notwithstanding being the youngest staff member).

• Musical Instruments Sales Consultant (Kedron)

  • 2003 - 2006

  Prior to this role I had gained an additional five years retail sales experience. Prior to this role I had gained an additional five years retail sales experience.