Mataya Frizell

Marketing and Operations Specialist at MANDRN
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Spanish Limited working proficiency

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5.0

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Stephanie Mitchell

Mataya is the most professional, tenacious, and driven colleague I have ever had the pleasure to work with. She is always the first to spearhead projects and the last to review and ensure the perfection of every completed task. She will be the strongest asset to any team or corporation. Mataya will raise the standards of excellence, innovate positive change, and support rapid and sustainable business growth. I am confident of this as I have witnessed these qualities in Mataya throughout the past year as we worked in together in multiple diverse teams to build comprehensive business plans, growth strategies, and market entry strategies for companies in a variety of industries.

Brittany Halarewich

I’ve had the pleasure of working closely with Mataya both in our studies at BCIT and on the Marketing Team for BCIT’s JDC West delegation. Mataya is an intelligent and driven individual whose charisma radiates to those around her. She is an intuitive thinker who is not afraid to think outside the box. In our time working together, Mataya has challenged me to step outside of my comfort zone and explore my creative side – a skill which she herself has honed. Not only is Mataya dependable, but she pours herself into each and every task, completing it to the highest degree. I would be grateful to work with Mataya again in the future and would recommend her to employers in a heartbeat.

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing and Operations Specialist
      • Jul 2023 - Present

      Responsible for creating innovative growth strategies across all digital channels, developing cohesive brand messaging and art direction, as well as overseeing Mexico production team i.e new product design and quality control, managing key relationships with suppliers, and streamlining processes in order to effectively meet quarterly marketing and sales goals.

    • Creative Producer
      • Apr 2023 - Jul 2023

      Responsible for product launches and shoots for the summer campaign; creating styling briefs with 30+ detailed looks, location scouting, model casting, ‘endless’ reel content aligned with overall campaign, and photography for website landing page.

  • UNIKA by Angela Kuri
    • Mexico City, Mexico
    • Social Media Consultant
      • May 2023 - Present

      In charge of increasing the luxury bridal dress’ digital online presence to acquire more clients. By planning, editing, and implementing compelling content, I have created and maintained a consistent brand aesthetic while handling customer/follower engagement via the company’s social media accounts. In charge of increasing the luxury bridal dress’ digital online presence to acquire more clients. By planning, editing, and implementing compelling content, I have created and maintained a consistent brand aesthetic while handling customer/follower engagement via the company’s social media accounts.

  • Yardwork Agencies
    • Mexico City, Mexico
    • Business Development Consultant
      • May 2022 - May 2023

      Multi-faceted agency that specializes in Marketing, Branding, SEO, and Web Design and Development. Actively providing companies with tools to achieve omni-channel marketing to increase online presence and achieve more sales. Working alongside the founder, I helped conceptualize the agency’s overall strategy and creative mission. This included researching and presenting a competitive analysis to effectively position agency within the market, as well building out internal communication and… Show more Multi-faceted agency that specializes in Marketing, Branding, SEO, and Web Design and Development. Actively providing companies with tools to achieve omni-channel marketing to increase online presence and achieve more sales. Working alongside the founder, I helped conceptualize the agency’s overall strategy and creative mission. This included researching and presenting a competitive analysis to effectively position agency within the market, as well building out internal communication and scheduling tools, and curating copy for the company website. On a need-basis, I act as project manager and oversee the end-to-end delivery of client deliverables through lead generation and qualification, timeline adherence, budget negotiations, and communications. Show less Multi-faceted agency that specializes in Marketing, Branding, SEO, and Web Design and Development. Actively providing companies with tools to achieve omni-channel marketing to increase online presence and achieve more sales. Working alongside the founder, I helped conceptualize the agency’s overall strategy and creative mission. This included researching and presenting a competitive analysis to effectively position agency within the market, as well building out internal communication and… Show more Multi-faceted agency that specializes in Marketing, Branding, SEO, and Web Design and Development. Actively providing companies with tools to achieve omni-channel marketing to increase online presence and achieve more sales. Working alongside the founder, I helped conceptualize the agency’s overall strategy and creative mission. This included researching and presenting a competitive analysis to effectively position agency within the market, as well building out internal communication and scheduling tools, and curating copy for the company website. On a need-basis, I act as project manager and oversee the end-to-end delivery of client deliverables through lead generation and qualification, timeline adherence, budget negotiations, and communications. Show less

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Production Assistant
      • Mar 2023 - Mar 2023

      Hired to produce and assist on three photoshoots over a one-month timeline, I scouted locations, cast models, hired photographers, sourced props, and performed any other necessary services while on set. Hired to produce and assist on three photoshoots over a one-month timeline, I scouted locations, cast models, hired photographers, sourced props, and performed any other necessary services while on set.

    • Technology, Information and Media
    • 1 - 100 Employee
    • Enterprise Sales Manager
      • Aug 2021 - Dec 2022

      Responsible for driving business and identifying opportunities through 100% outbound sales. Selected as the only employee to manage the Enterprise Sales pipeline based on a demonstrated ability to convert large accounts to current clients. Also, in charge of presentations and product demos for global enterprise accounts and bypassing gatekeepers to book global brands with over 10k employees. World Manager acquired by FranConnect

    • Account Executive
      • Sep 2019 - Aug 2021

      During this hybrid role, I was recognized for the highest number of demos per quarter within the North American division and increased revenue in the Canadian market by 30% within my first 6 months. Other Duties: - Hired, trained, and developed 10+ BDRs – ensuring their proficiency and knowledge of the sales lifecycle and teaching them the company’s best practices and business standards. - Managed existing sales pipeline and client engagements while also targeting new… Show more During this hybrid role, I was recognized for the highest number of demos per quarter within the North American division and increased revenue in the Canadian market by 30% within my first 6 months. Other Duties: - Hired, trained, and developed 10+ BDRs – ensuring their proficiency and knowledge of the sales lifecycle and teaching them the company’s best practices and business standards. - Managed existing sales pipeline and client engagements while also targeting new opportunities. - Appointed the company representative for international trade show conventions and presentations to generate revenue.

    • Business Development Representative
      • Jun 2019 - Sep 2019

      Main Achievements: - Recognized as the top BDR company-wide in 2019 - Highest conversion rate on cold calls among global BDR’s - Developed a new sales strategy that resulted in the most demos booked in a month consecutively by an individual and 100+ new revenue opportunities proving ability to exceed job performance goals

  • SLOAN
    • Mexico City, Mexico
    • Executive Assistant Operations Manager
      • Feb 2021 - Nov 2021

      Through evening and weekend based work, I helped the founder of a woman-run clothing brand increase customer engagement by 64% and drive an average of $10k USD in sales per event. - Studio Operations - manage Shopify orders/inventory management, quality control and production, and shipping & returns. - Marketing & Brand Management - updated company website, helped curate the brand’s image and online digital presence, maintained social media accounts, and oversaw email and influencer… Show more Through evening and weekend based work, I helped the founder of a woman-run clothing brand increase customer engagement by 64% and drive an average of $10k USD in sales per event. - Studio Operations - manage Shopify orders/inventory management, quality control and production, and shipping & returns. - Marketing & Brand Management - updated company website, helped curate the brand’s image and online digital presence, maintained social media accounts, and oversaw email and influencer marketing. - Production - produced monthly e-commerce and editorial photoshoots to maintain a pipeline of content. - Event Planning - in charge of planning and hosting trunk shows and personal shopping events Skilled in Klaviyo, Planoly, and Shopify Show less Through evening and weekend based work, I helped the founder of a woman-run clothing brand increase customer engagement by 64% and drive an average of $10k USD in sales per event. - Studio Operations - manage Shopify orders/inventory management, quality control and production, and shipping & returns. - Marketing & Brand Management - updated company website, helped curate the brand’s image and online digital presence, maintained social media accounts, and oversaw email and influencer… Show more Through evening and weekend based work, I helped the founder of a woman-run clothing brand increase customer engagement by 64% and drive an average of $10k USD in sales per event. - Studio Operations - manage Shopify orders/inventory management, quality control and production, and shipping & returns. - Marketing & Brand Management - updated company website, helped curate the brand’s image and online digital presence, maintained social media accounts, and oversaw email and influencer marketing. - Production - produced monthly e-commerce and editorial photoshoots to maintain a pipeline of content. - Event Planning - in charge of planning and hosting trunk shows and personal shopping events Skilled in Klaviyo, Planoly, and Shopify Show less

    • Canada
    • Restaurants
    • 700 & Above Employee
    • Lounge Server | Wedding and Event Server
      • 2009 - 2019

      - Ability to create unique and memorable guest experiences resulted in a strong community of regulars - Served food and beverages during rush hours while maintaining high quality formal table service to over 100+ customers daily - Trained new servers and employees on food/liquor and various processes while familiarizing them with company culture - Consistently held highest guest check and sales average - Ability to create unique and memorable guest experiences resulted in a strong community of regulars - Served food and beverages during rush hours while maintaining high quality formal table service to over 100+ customers daily - Trained new servers and employees on food/liquor and various processes while familiarizing them with company culture - Consistently held highest guest check and sales average

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • VP of Marketing
      • Jun 2018 - Jun 2018

      - Responsible for all digital marketing and promotional material, as well as recruitment for new delegates - Pitched to lecture halls of +200 people and increased membership by 50%

    • Academic Delegate, Marketing Team
      • Jun 2017 - Jun 2018

      Placed 4th in the Western Canadian premier business case competition

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Business Development Consultant
      • Mar 2018 - May 2018

      Working directly under one of the top sales professional and best-selling authors within the Industry, I was responsible for market research and strategy for the Superfoods product to enter the Canadian market. - Business/Import registration, HS codes/tariff classification & Certificate of Origin for products - Distribution strategy (customs broker/3PL/shipping solutions) - Market research strategy - Labelling & product messaging (complying with Canadian standards) Working directly under one of the top sales professional and best-selling authors within the Industry, I was responsible for market research and strategy for the Superfoods product to enter the Canadian market. - Business/Import registration, HS codes/tariff classification & Certificate of Origin for products - Distribution strategy (customs broker/3PL/shipping solutions) - Market research strategy - Labelling & product messaging (complying with Canadian standards)

Education

  • British Columbia Institute of Technology
    Bachelor of Business Administration - BBA
    2017 - 2019
  • British Columbia Institute of Technology
    Entrepreneurship Diploma, Marketing Management
    2016 - 2018

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