Experience

Instilla

• Italy
• Advertising Services
• 1 - 100 Employee

• Co-Founder and Business Partner

  • Feb 2018 - Present

  Instilla is a Conversion Marketing Agency aimed at growing companies by exploiting the potential of digital channels. As co-founder I carry out the role of strategy advisor and Business Development Partner Instilla is a Conversion Marketing Agency aimed at growing companies by exploiting the potential of digital channels. As co-founder I carry out the role of strategy advisor and Business Development Partner



Italian Angels for Growth

• Business Angel

  • 2014 - Present

  IAG (Italian Angels for Growth) is the biggest business angel association in Italy. I play with aims to finance industrial projects during early-stage presenting a high level of innovation and potential for success. I'm investing particularly in biotech startups and Digital innovative tech company IAG (Italian Angels for Growth) is the biggest business angel association in Italy. I play with aims to finance industrial projects during early-stage presenting a high level of innovation and potential for success. I'm investing particularly in biotech startups and Digital innovative tech company



Condé Nast Italia

• Italy
• Book and Periodical Publishing
• 200 - 300 Employee

• Consumer Marketing & Audience development Director

  • Oct 2016 - Jan 2018

  Management and development of whole customer base and consumer audience (print and Digital) with the aim of define and implement an integrated Big Data – Content Strategy. Duties and Responsibilities: − Definition of strategic and marketing guidelines in Big Data for media opportunity − Definition of a road map for Big Data, profiling and content delivery implementation − Rethinking engagement strategies (Print and Digital) − New business model development (Print and Digital) Circulation Management for Print Consumer Show less



RCS MediaGroup

• Italy
• Book and Periodical Publishing
• 700 & Above Employee

• CEO Local Editions of Corriere della Sera Daily Newspaper Division

  • Jun 2008 - Sep 2016

  Management of companies producing the local editions of Corriere della Sera, Italian leader in the newspapers market. The companies are controlled by Rcs Media Group and stocks held by important local entrepreneurs. Chief Executive Officer at: 1) Editoriale Veneto Ltd. 2) Editoriale Corriere di Bologna Ltd. 3) Editoriale Corriere Fiorentino Ltd. 4) Editoriale Trentino Alto Adige Ltd. 5) Board and Executive Committee Member at Editoriale del Mezzogiorno Ltd. Duties and Responsibilities: − Company management as CEO and employer − Definition of strategic and marketing guidelines for the “local editions network” − Management of relations with the Journalist Union − Development of business relations in Italy (with political and institutional representatives and the national industrialists association) − Representative at Rcs Quotidiani (Newspapers) of the “Local Network” system in terms of company, publishing, economic and assets, and circulation performance. − Management as CEO of a challenging team of diverse stockholders Organization: 140 employees (110 Journalists, five newspaper directors and 30 printers/typographers) Achievements: − Redefinition of the “Local Network” strategy based on multimedia and territory development − Revenues implemented through the publication of new editorial products addressing the advertising market − Creation and development of a new editorial model through the launching of the “Corriere Innovazione” system − Preservation of the circulation through newsstands against the prevailing newspaper market trend − 11% increase of revenues and cost reduction, achieving positive net results from 2010-2014 Show less



RCS Quotidiani Spa

• Newspapers Commercial & Sales Director

  • Jan 2006 - May 2008

  Responsible for the commercialization and distribution of Corriere della Sera and Gazzetta dello Sport in Italy and abroad. The mission was to develop the customer base and increase its value.Organization: 34 people, including four middle managers and one executive managerGross Revenues Managed: 25Mil.€ Achievements: − Definition of a commercial development strategy centered on the creation of a directly managed customer base, and on its increase in value.− 10% increase in the margins of direct distribution channels due to customer base enlargement through Direct Marketing, and to a value enhancement of customers (up-selling and cross-selling).Other responsibilities:− April 2007 to 2012: MEMBER OF THE BOARD OF DIRECTORS of “Trento Press” distribution company− 2004 to 2008: MEMBER OF THE PERMANENT COMMITTEE ON FIEG DISTRIBUTION (FIEG, Italian Federation of Newspaper Publishers), participating in the Newsagents Trade Unions’ negotiation for the renewal and drafting of the national contract.− From 2002 to 2008: representative of large-scale newspaper publishers in the ADS (Press Circulation Assessment) Work Committee. Show less

• Responsible Newspapers Distribution in Italy - (Circulation Manager)

  • Sep 2004 - Dec 2005

  Management of sales and distribution in Italy of Corriere della Sera and Gazzetta dello Sport.Team: 25 people coordinated by two managersExpenditure Budget: management of 20mln €Achievements: − Study and implementation of a new organizational model and new procedures to reserve copies (daily circulation determined on the basis of statistical systems for demand forecast)− Saving of approximately 2,5mil € with unchanging stock-out, thanks to a 2% improvement of distributional performances (trade-off returns and out of stock/out of print) Show less

• Responsible for Analysis and Commercial Development of Newspapers

  • Jul 2001 - Sep 2004

  Redesigning of the organization dealing with commercial development and statistical control of sales data. Management of sales development in Italy and abroad by means of joint ventures with local partners such as Sydney Morning Herald, La Nacion,.... Team: eleven people, including two middle managersExpenditure Budget: 10mil. € in the commercial development ambit Achievements: − 10% sales increase in a weak market, due to the opening of new foreign markets (Australia and Brazil) and to new campaign management techniques in the Direct Distribution Channels for Italy. − Approximately 2mil € margin increase due to a rationalized distribution in the main foreign countries, and to the amendment of existing commercial agreements. Show less



RCS WEB

• United Kingdom
• Software Development

• Chief Operating Officer

  • Jun 2000 - Jun 2001

  Company of RCS Group dealing with the editorial development of all the Group’s websites on the Internet, and with the valorization of editorial assets in digital format Company of RCS Group dealing with the editorial development of all the Group’s websites on the Internet, and with the valorization of editorial assets in digital format



EY

• Entertainment Providers
• 1 - 100 Employee

• Senior Manager

  • Jan 1998 - Jun 2000

  In the SAS (Strategic Advisory Services) Division, responsibilities including projects in the Media, Telecommunications, and Private Education industries implemented both in Italy and abroad. In the SAS (Strategic Advisory Services) Division, responsibilities including projects in the Media, Telecommunications, and Private Education industries implemented both in Italy and abroad.



Pambianco

• Italy
• Online Media
• 1 - 100 Employee

• Associate - Responsible for the area Stategy

  • Mar 1989 - Dec 1997

  Italian company of management consultancy, leader in Textile, Clothing and Luxury Goods industries with local offices in the main European capitals and New York City Development and management of Strategic and Organizational Business Consultancy with a team of ten consultants. Italian company of management consultancy, leader in Textile, Clothing and Luxury Goods industries with local offices in the main European capitals and New York City Development and management of Strategic and Organizational Business Consultancy with a team of ten consultants.