Massimiliano Terzulli
Content Marketing Manager at Franco Grasso Revenue Team- Claim this Profile
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English Full professional proficiency
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Spanish Full professional proficiency
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French Full professional proficiency
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German Limited working proficiency
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Italian Native or bilingual proficiency
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Bio
Emiliano Viola
Il primo pensiero che viene a chiunque incroci professionalmente Massimiliano è come mai tanta pacatezza corrisponde ad enorme competenza. Le skills trasversali (dall'analisi statistica ai comportamenti di aiutano Massimiliano ad avere sempre una visione completa delle dinamiche che in agiscono sui clienti seguiti direttamente da lui. A queste competenze si uniscono gentilezza e "sapersi" relazionare con chiunque. Stima e Pro attività di collaborazione da parte dei suoi colleghi ne sanciranno il suo successo. Amante delle arti per completare lo spessore della persona.
Daniela Costigliola
Lavorare con Massimiliano è davvero una fonte di ispirazione professionale. Riflessivo, analitico, con grande senso del dovere. L'etica è il suo stile. Il focus sull'obiettivo da raggiungere è la sua natura unita ad esperienza e competenza. I risultati sono sempre oltre le aspettative, del resto è il suo marchio di fabbrica.
Emiliano Viola
Il primo pensiero che viene a chiunque incroci professionalmente Massimiliano è come mai tanta pacatezza corrisponde ad enorme competenza. Le skills trasversali (dall'analisi statistica ai comportamenti di aiutano Massimiliano ad avere sempre una visione completa delle dinamiche che in agiscono sui clienti seguiti direttamente da lui. A queste competenze si uniscono gentilezza e "sapersi" relazionare con chiunque. Stima e Pro attività di collaborazione da parte dei suoi colleghi ne sanciranno il suo successo. Amante delle arti per completare lo spessore della persona.
Daniela Costigliola
Lavorare con Massimiliano è davvero una fonte di ispirazione professionale. Riflessivo, analitico, con grande senso del dovere. L'etica è il suo stile. Il focus sull'obiettivo da raggiungere è la sua natura unita ad esperienza e competenza. I risultati sono sempre oltre le aspettative, del resto è il suo marchio di fabbrica.
Emiliano Viola
Il primo pensiero che viene a chiunque incroci professionalmente Massimiliano è come mai tanta pacatezza corrisponde ad enorme competenza. Le skills trasversali (dall'analisi statistica ai comportamenti di aiutano Massimiliano ad avere sempre una visione completa delle dinamiche che in agiscono sui clienti seguiti direttamente da lui. A queste competenze si uniscono gentilezza e "sapersi" relazionare con chiunque. Stima e Pro attività di collaborazione da parte dei suoi colleghi ne sanciranno il suo successo. Amante delle arti per completare lo spessore della persona.
Daniela Costigliola
Lavorare con Massimiliano è davvero una fonte di ispirazione professionale. Riflessivo, analitico, con grande senso del dovere. L'etica è il suo stile. Il focus sull'obiettivo da raggiungere è la sua natura unita ad esperienza e competenza. I risultati sono sempre oltre le aspettative, del resto è il suo marchio di fabbrica.
Emiliano Viola
Il primo pensiero che viene a chiunque incroci professionalmente Massimiliano è come mai tanta pacatezza corrisponde ad enorme competenza. Le skills trasversali (dall'analisi statistica ai comportamenti di aiutano Massimiliano ad avere sempre una visione completa delle dinamiche che in agiscono sui clienti seguiti direttamente da lui. A queste competenze si uniscono gentilezza e "sapersi" relazionare con chiunque. Stima e Pro attività di collaborazione da parte dei suoi colleghi ne sanciranno il suo successo. Amante delle arti per completare lo spessore della persona.
Daniela Costigliola
Lavorare con Massimiliano è davvero una fonte di ispirazione professionale. Riflessivo, analitico, con grande senso del dovere. L'etica è il suo stile. Il focus sull'obiettivo da raggiungere è la sua natura unita ad esperienza e competenza. I risultati sono sempre oltre le aspettative, del resto è il suo marchio di fabbrica.
Credentials
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Fundamentals of digital marketing
GoogleDec, 2020- Oct, 2024 -
Master in Social Media Communication
Il Sole 24 ORE Business School ed EventiJan, 2015- Oct, 2024 -
Web Marketing Turistico Alberghiero
UET Scuola Universitaria Europea per il turismoJan, 2015- Oct, 2024 -
Diploma de Lengua Espanola (C2)
Instituto CervantesJan, 2004- Oct, 2024 -
First Certificate of English (B2)
University of CambridgeJan, 2003- Oct, 2024 -
ECDL
ECDL FoundationJan, 2002- Oct, 2024
Experience
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Franco Grasso Revenue Team
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Italy
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Hospitality
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1 - 100 Employee
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Content Marketing Manager
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Jan 2022 - Present
As a content marketing manager, I am in charge of the creation and distribution of educational contents for the main hospitality platforms (Hospitality Net, eHotelier, Revfine, Revenuehub, HotelTechReport).
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Revenue Management Specialist
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Feb 2016 - Present
As a Revenue Management Specialist and Coach, I am in charge of training (through regular web and on site seminars) the in-house sales, reservations and revenue managers of independent hotels or groups of hotels with a centralized sales and revenue department, complementing and integrating their job through the support of a tailor-made and shared RMS (Revolution Plus, which collects big data of more than 1.500 properties worldwide assisted by my company) connectable to local PMS and tech stack, providing insights, strategies and techniques to maximise brand reputation and revenue from each online and offline channel, compatibly with hotel's top management indications and expectations. As a daily dedicated account manager and personal RM trainer, I represent a continuous support for the in-house sales, reservations and revenue managers to always define together the best commercial strategy, distribution, inventory and pricing to improve revpar and goppar on a daily basis and meet and surpass budget goals. The economic model of our software and the dedicated daily assistance and revenue management’s training for the in-house sales/reservations/revenue team is completely performance-based and win-win, since it is measured as a percentage on the hotel’s revenues' increase on a monthly basis compared to previous year (the best year before Covid-19), meaning no risks at all or huge investments for the hotels signing up.Some of the best case studies of hotels collaborating with me:★ Lancaster Hotel, Milan, Italy, 30 rooms (2016-2019: +85% of Revenue)★ Four Elements Group (ex Hilton), Russia, 341 rooms (2018-2019: +10% of Revenue)★ Anilana Hotels, Sri Lanka, 100 rooms (2018-2019: +40% of Revenue)★ Spa Hotel Ulrika, Karlsbad, Czech Republic, 70 rooms (2018-2019: +70% of Revenue)★ Ocean Edge Suites & Hotel, Colombo, Sri Lanka, 100 rooms (2018-2019:+30% of Revenue)★ Hotel Le Agavi, Positano, Amalfi Coast, Italy (Luxury 5 stars hotel), 55 rooms Show less
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Senior Revenue Manager and International Business Developer
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Feb 2016 - Present
Currently manage about 20 hotels worldwide ranging from 3 to 5 stars, of every size and type. Leverage in-depth knowledge and understanding of market on a full-scale, having acquired the experience of 50 properties and 50 revenue managers over the years. Acknowledge as an integral participant in the business development of the company on a global scale such as Central/Eastern Europe, Southeast Asia and Middle East. Utilize research acumen for analyzing and evaluating historic data of the previous year, play an essential role in planning the starting online and offline strategy and rates up to 365 days, increase sales and reservations by following up (both remotely and on the spot with the staff) and daily monitoring the response of the market. Leverage in-depth knowledge of main otas and softwares, such as PMS (Opera, Protel etc), channel managers (Siteminder, Rategain etc.), booking engines, STR, utilized worldwide in the hospitality industry. Implement our RMS Revolution Plus which collects big data of over 1.500 properties assisted worldwide by my company in over 10 years. While I practically manage the online platforms (inventory, distribution, pricing etc.), I provide the internal team with the necessary tools and KPI to monetise other areas (groups, corporate, mice etc). Lead the development program aimed at training and coaching hotel team members regarding the best sales techniques and improvement of customer care and brand reputation.♦Elevated corporate image by commercially promoting the property online and boosting visibility through optimization of rooms inventory and dynamic pricing based on several variables.♦Significantly bolstered online brand reputation score for my hotels by 0.2 points on average on a yearly basis.♦Enhanced the average length of stay of guests by 0.5 days♦Increased my hotels' revenues on average by 20% on yearly basis.♦Increased senior management decision-making process by designing and elaborating statistical reports. Show less
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Hotel Raphäel – Relais & Châteaux 5*L
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Italy
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Hospitality
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1 - 100 Employee
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Assistant Front Office Manager
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Jul 2015 - Dec 2015
In this luxury 5 star hotel in the heart of Rome (50 rooms), delivered active functional support to FD manager in double-checking the reservations, accounting and financial paperwork. Held bottom-line accountability for room sales in cooperation with the booking department, coordinating correct and accurate assignation of the rooms on the PMS in line with guests' profile. Succeeded in optimizing the sales in a revenue management-oriented vision, planning marketing and social media management strategies. ♦ Achieved maximum level of customer satisfaction by rendered exceptional support and service, including booking guided tours, attractions, and events. ♦ Steered efforts towards attaining 3 to 4 excellent reviews per week on online sites (Tripadvisor and Booking.com) through utilizing customer service expertise. Show less
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Dharma Hotel
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Hospitality
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1 - 100 Employee
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Reservations Manager / Assistant General Manager
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Feb 2013 - Jun 2015
In this luxury boutique hotel (30 rooms), administered all the aspects of operations, acting as booking agent, taking care of check-in, check-out, adroitly welcoming and escorting guests to the rooms. Diffused clients impeding issues and ensured the swift resolution of complaints in line with company set standards. Supervised conciergerie-related duties to develop an effective customer service. Tackled significant challenges by managing sales through the phone and by email, elaborating quotations, and processing the online reservations, through the correct room assignation on the PMS, in line with guest's requests. Delivered strategic direction and guidance to general manager in performing essential tasks such as planning the rates in line with the market trend and devising marketing and social media management strategies. ♦ Achieved approx. 3 to 4 excellent reviews per week on online sites including Tripadvisor and Booking.com by delivering excellent customer service. ♦ Surpassed guests’ expectations and made experience memorable, proposing suggestions and information about city life, monuments, clubs, and entertainment shows, guided tours, transfers from and to the airport. Show less
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Costa Crociere
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Spain
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Travel Arrangements
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1 - 100 Employee
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Guest Service Operator
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Mar 2010 - Jul 2012
Cruising worldwide on ships with 1.000 rooms/cabins on average, supported and advised hotel director in daily management of all required activities to manage internal and company duties, national and international phone calls, to handle money, to register credit cards. Demonstrated commitment to leverage in-depth knowledge within ship and services, using all available resources in a fast and efficient way, to resolve all requests and complaints from guests on vacation in a professional and diplomatic fashion. Fostered congenial relationships and professional communication with all the other departments in order to solve any problem/complaint. ♦ Succeeded in reaching 95% of times maximum score of guests’ satisfactions at end-of-the-cruise questionnaire concerning guest service department. ♦ Visited personally over 30 countries thanks to this job. Show less
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Education
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2015 - 2016
Il Sole 24 ORE Business School
Master in Social Media Communication -
2005 - 2008
Università degli Studi di Bari
Laurea, Scienze della comunicazione
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