Mason Friedman
Creative Advisor at Properly Social LLC- Claim this Profile
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Experience
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Properly Social LLC
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United States
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Advertising Services
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1 - 100 Employee
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Creative Advisor
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Aug 2020 - Present
We are a full service, social-first, creative agency - a multi-skilled creative group focused on intuitively capturing a brand’s essence through an array of different creative platforms. Offering clients a wide range of digital content and consulting capacities, we shape a brand’s image through their unique visual story & messaging. We are a full service, social-first, creative agency - a multi-skilled creative group focused on intuitively capturing a brand’s essence through an array of different creative platforms. Offering clients a wide range of digital content and consulting capacities, we shape a brand’s image through their unique visual story & messaging.
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Cleveland Cavaliers
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United States
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Spectator Sports
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500 - 600 Employee
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Senior Graphic Designer
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Oct 2021 - Apr 2023
Returned to the Cavs in a leadership role to spearhead high-impact creative efforts such as: Cavs rebrand, uniform and court concepts and production, OOH campaigns, interactive web pages, current and future look and feel execution, social media templates, arena renovations, playoff campaigns, video editing, photography, animation, in-arena signage and displays, city-wide advertising, retail creative concepts and execution, photoshoots, NFT’s, interactive web products, themed night graphics packages. The work mentioned above also extends to every subsidiary of the REG’s Family of Companies in the Monsters, Legion, Charge, Rocket Mortgage Fieldhouse, CR, PR, and DE&I. As one of three NBA brand contacts, regularly meet with the NBA and Nike creative teams to ensure brand consistency, innovation and storytelling. Show less
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PointsBet
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Australia
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IT Services and IT Consulting
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400 - 500 Employee
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Senior Graphic Designer
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Mar 2021 - Nov 2021
Co-lead creative of visual materials, social media graphics, video editing, commercials, mobile interface design and more. Collaborated with talent, Communications, Retail, Statistics and Legal teams to deliver innovative and powerful bet-oriented graphics across multiple channels, to lead the industry as PointsBet grows rapidly as one of the worlds premier sportsbooks. As states continued to legalize betting, lead campaigns for each launch across that state’s OOH signage, advertising and social channels to increase brand awareness and visdual equity in the industry. Show less
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Inter Miami CF
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United States
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Spectator Sports
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200 - 300 Employee
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Graphic Designer
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Jun 2020 - Mar 2021
During inaugural season, support all team departments with creative needs such as: Digital advertising, social media graphics, retail designs, print, wayfinding signage, promotional items, packaging, ticketing assets, large-scale video board displays for the newly built Inter Miami CF stadium and more. In addition, curated content for partnerships, sales, various vendors, and unique sponsorship decks and presentations for agencies and all organizartion stakeholders. During inaugural season, support all team departments with creative needs such as: Digital advertising, social media graphics, retail designs, print, wayfinding signage, promotional items, packaging, ticketing assets, large-scale video board displays for the newly built Inter Miami CF stadium and more. In addition, curated content for partnerships, sales, various vendors, and unique sponsorship decks and presentations for agencies and all organizartion stakeholders.
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Digital Designer
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Sep 2019 - Mar 2020
Devised a wide variety of creative needs across all channels and mediums of the Cavaliers and their family of companies. Work included social templates and game graphics, look & feel development, game animations, mobile UX solutions, digital products, event programs, OOH, static and motion displays for the newly renovated Rocket Mortgage Fieldhouse arena during all games, concerts and events, and mantain brand guidelines acorss all platforms. Devised a wide variety of creative needs across all channels and mediums of the Cavaliers and their family of companies. Work included social templates and game graphics, look & feel development, game animations, mobile UX solutions, digital products, event programs, OOH, static and motion displays for the newly renovated Rocket Mortgage Fieldhouse arena during all games, concerts and events, and mantain brand guidelines acorss all platforms.
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Ethicon, Inc.
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Graphic Design & UX Co-Op
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Aug 2018 - Dec 2018
As a member of the Industrial Design and Human Factors team, create user interface designs for future-forward laparascopic surgical equipment and various marketing, educational and advertising materials. Devices interfaces were created through user research, nation-wide usability trials, wire-frames, system maps, illustrations, animations, presentations, 3D modeling, print and refinement, as well as extensive testing and product refinement with the Ethicon team, industry leading surgeons and specialists at Verb Surgical of Google. Show less
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Kinetic Vision
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United States
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Design
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100 - 200 Employee
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Medical Device - Design Co-Op
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May 2018 - Aug 2018
As a member of the visualization team, produced a variety of solutions for clients in multiple consumer fields. Tasks included graphic design, user-interface, illustration, brand development, video editing, 3D modeling, user research, photography, collateral materials and more. As a member of the visualization team, produced a variety of solutions for clients in multiple consumer fields. Tasks included graphic design, user-interface, illustration, brand development, video editing, 3D modeling, user research, photography, collateral materials and more.
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University of Cincinnati
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United States
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Higher Education
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700 & Above Employee
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Art History Professor Assistant
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Aug 2017 - Dec 2017
Assembled visual presentations and multiple classroom functions, such as the creation of exams, lectures, homework and grading projects, for an introductory Art History course. Assembled visual presentations and multiple classroom functions, such as the creation of exams, lectures, homework and grading projects, for an introductory Art History course.
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Lachina Creative
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United States
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Design Services
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1 - 100 Employee
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Biomedical Designer & Illustrator
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May 2016 - Nov 2016
Developed illustrations, 3D models, layouts, web graphics and publications for a variety of medical and biology companies, such as; National Geographic and McGraw Hill. Created scientifically accurate, and visually captivating, graphic design assets through a multitude of traditional and digital mediums. Developed illustrations, 3D models, layouts, web graphics and publications for a variety of medical and biology companies, such as; National Geographic and McGraw Hill. Created scientifically accurate, and visually captivating, graphic design assets through a multitude of traditional and digital mediums.
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Cleveland Institute of Art
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United States
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Higher Education
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200 - 300 Employee
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BFA - Biomedical Design
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Aug 2012 - Jun 2016
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Education
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University of Cincinnati
Master of Arts - MA, Design and Visual Communications, General -
Cleveland Institute of Art
Bachelor of Fine Arts - BFA, Biomedical Illustration & Graphic Design