Mason Moreau
Digital Marketing Coordinator at Tripwire Interactive LLC- Claim this Profile
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English -
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Bio
Experience
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Tripwire Interactive
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United States
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Computer Games
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100 - 200 Employee
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Digital Marketing Coordinator
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Jul 2021 - Present
In my current role, I am: - Managing and monitoring the Tripwire social media portfolio from a marketing perspective (20+ Accounts across Facebook, Twitter, Instagram, and LinkedIn) - Coordinating with internal dev teams and 1st party platform holders (PlayStation, ID@Xbox, Epic Games) to write and secure coverage for upcoming marketing beats on 1st Party Sites and YouTube Channels - Executing paid social media advertising campaigns with a test/learn/optimize… Show more In my current role, I am: - Managing and monitoring the Tripwire social media portfolio from a marketing perspective (20+ Accounts across Facebook, Twitter, Instagram, and LinkedIn) - Coordinating with internal dev teams and 1st party platform holders (PlayStation, ID@Xbox, Epic Games) to write and secure coverage for upcoming marketing beats on 1st Party Sites and YouTube Channels - Executing paid social media advertising campaigns with a test/learn/optimize approach - Working alongside the Tripwire Marketing Team and external media agencies to strategize, plan, and execute campaigns at various budget levels for current and upcoming releases - Collaborating with a wide range of industry partners from 1st Party Platform Holders to Gaming Hardware Manufacturers to secure promotions, giveaways, and featured placements for Marketing assets - Managing and Operating all facets of Tripwire's email marketing efforts; building/targeting segments, designing creative, copywriting, and compliance - Writing copy for all active marketing plans, social posts, emails, and more - Providing a marketing evaluation of prospective titles for publishing based on a set list of criteria that evaluate a game's marketability
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Digital Marketing Assistant
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Mar 2020 - Jul 2021
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Son of a Ginger Podcast
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Atlanta, Georgia
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Host
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Aug 2017 - Jul 2020
An entertainment review show discussing the industry’s best & worst with just a dash of sketch comedy. Top 10% of podcasts based on listenership. An entertainment review show discussing the industry’s best & worst with just a dash of sketch comedy. Top 10% of podcasts based on listenership.
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KontrolFreek
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United States
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Manufacturing
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1 - 100 Employee
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Content Specialist
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Aug 2019 - Jan 2020
- drove brand impressions by managing branded digital content efforts on Twitch, YouTube, and the KontrolFreek blog - shot and edited various social-focused video content - produced a weekly gaming-centric company live stream called ‘KontrolFreek Live!’ - Acted as in-house copywriter for various company marketing materials - Oversaw the content strategy for the company’s monthly email newsletter - remained up-to-date on current trends within the video game industry to help… Show more - drove brand impressions by managing branded digital content efforts on Twitch, YouTube, and the KontrolFreek blog - shot and edited various social-focused video content - produced a weekly gaming-centric company live stream called ‘KontrolFreek Live!’ - Acted as in-house copywriter for various company marketing materials - Oversaw the content strategy for the company’s monthly email newsletter - remained up-to-date on current trends within the video game industry to help inform content strategy and marketing opportunities - Exercised quick problem-solving skills while staffing booths at industry events and trade shows
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Public Relations Coordinator
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Apr 2018 - Aug 2019
In charge of traditional media outreach, earning organic exposure for the company, as well as Press Release drafting/distribution. I also ran the now award-winning KontrolFreek Blog, and am heavily involved with KontrolFreek's social media and influencer efforts.
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Kanga Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Assistant
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Jun 2017 - Aug 2017
My time at Kanga Marketing was spent developing action sports and lifestyle oriented creative such as social media video and online banner advertisements. I also developed and ran my own social media marketing campaign for the soft launch of a new series of products being sold through Amazon. Additionally, when needed, I acted as a production assistant during various photo and video shoots. My time at Kanga Marketing was spent developing action sports and lifestyle oriented creative such as social media video and online banner advertisements. I also developed and ran my own social media marketing campaign for the soft launch of a new series of products being sold through Amazon. Additionally, when needed, I acted as a production assistant during various photo and video shoots.
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Florida Southern College
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Higher Education
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500 - 600 Employee
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Tech Buddies Video Production Supervisor
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Jan 2016 - May 2017
As a Tech Buddy, I was in charge of IT for the department of education at Florida Southern. I helped students and professors navigate the many types of software required of them. As video production supervisor, I was in charge of handling the requests of professors to utilize our video production room to make video/audio lessons with higher production value than they would be able to produce on their own.
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Technician
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Oct 2015 - May 2017
As a CSI tech, I help set up speakers, projectors, lights, stages, and live music equipment events on my college's campus.
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AMERICAN EAGLE OUTFITTERS INC.
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United States
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Retail
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700 & Above Employee
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Seasonal Employee
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Jul 2013 - Aug 2013
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Tillys
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United States
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Retail
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700 & Above Employee
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Sales
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Dec 2012 - Aug 2013
Was a retail sales employee in charge of selling street/skate style clothing to a vast range of consumers. Was a retail sales employee in charge of selling street/skate style clothing to a vast range of consumers.
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Education
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Florida Southern College
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication -
Pinecrest Academy
High School Diploma