Experience

Translate Culture

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder

  • Sep 2019 - Present

  We are a London based data and marketing company, helping ambitious businesses find and retain customers, by creating data and culturally informed marketing campaigns. We are a London based data and marketing company, helping ambitious businesses find and retain customers, by creating data and culturally informed marketing campaigns.



BMJ

• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Data Product Manager

  • Jan 2018 - Sep 2019

  Product manager working with an Agile team of Developers, Data engineers & UX to deliver data solutions for Product and Marketing. - Discovered low performing legacy shopping cart and led the roll out of a new shopping cart product, lowering abandonment by 25%, increasing annual B2C sales by 10% YoY- Developed predictive models and recommendation engine which helped increase campaign engagement by 500% and usage on 2 BMJ products- Leveraged API technology to streamline data processes and standardise user data across systems; getting rid of technical debt of legacy systems and processes. Freeing up 2 hours a week of Back end developers time- Machine Learning techniques applied to help increase usage and lower subscription churn Show less

• Senior CRM Analyst

  • Jul 2016 - Nov 2018

  Responsible for the optimum use of customer and user data within BMJ’s varied marketing campaigns to deliver Marketing’s strategic objectives:- Leading on the integration of BMJ’s various platforms to enable marketing automation and programmatic marketing - Management of BMJ’s marketing campaign and analytics platform - Implementing Test and Learn in order to continuously improve campaign performance- Utilising data analysis techniques, such as predictive weighting, to improve campaign performance to deliver increased revenue or engagement- Ensuring all CRM activities adhere to Data protection best practice Show less

• Campaign Selections Executive

  • Jun 2014 - Jun 2016

  Responsible for the development of segments, providing expert advice on target audiences and production of campaign audiences. This includes improving production efficiencies, ensuring compliance with UK Data Protection requirements and management of campaign conflicts across BMJ. - Shortlisted for the DataIQ 2016 New Talent Award - Helped deliver 8% revenue uplift, by advising ‘look a like’ prospects, after proactively testing a hypothesis following explorational campaign analysis- Achieved 5 man hours time saving per week, by optimising the campaign process through standardising complex search logic, and automating the delivery of segments through an API- Developed new business processes and tools to support the effective centralisation of marketing campaign data selection across BMJ's marketing teams- Liaising with internal stakeholders for campaign briefs and delivery Show less



Brothers With No Game

• Co-Founder / Head of Digital and Production

  • Nov 2013 - May 2016

  BWNG is a production collective, producers of multi award-winning digital and TV series. Based in London, we are quickly establishing ourselves as the go to brand for unique entertainment experiences for multicultural millennials. Co-founder and digital and production strategic lead at BWNG, my role is to ensure synergy between BWNG’s business and creative interests. With a background in data driven digital marketing, I bring a unique insight into the production process around audience behaviour and viewing patterns. My overall focus is on growth of the business and content distribution, overseeing the business expansion, production and licensing deals with our partners. - Negotiated multiple global licencing deals - Management of production budget and resources - Responsible for incorporating audience response to the creative narrative - Lead a crowdfunding campaign, which enabled viewers to influence the storyline via their donations Show less



Mixtape Madness

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Co Founder and Head of Growth

  • Jun 2010 - Jul 2014

  Co-Founded a music streaming platform for UK independent urban artists ; leading the customer acquisition and retention strategy. Achieved 35k monthly unique visitors per month and 50k registered users in 18 months. - Development and Implementation of CRM plan driving growth of customer acquisition and retention - Leveraged Wikipedia’s high page rank to drive 31,000 registered users and $1,000+ incremental ad revenue in 85 days - Self taught R programming language to deep dive into our data and visualise insights to get co-founders support for optimising acquisition spend - Extensive use of SQL, SequelPro, Google Analytics, Facebook API, Mailchimp and HTML. Show less



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Fleet Marketing Coordinator

  • Sep 2011 - Jun 2014

  Working as part of the Corporate Sales Department, supporting the development and reporting of CRM, database and communication strategies, to deliver corporate sales opportunities.- Management of B2B contact centre- Development and management of business performance reports- Supported the development, implementation and maintenance of Nissan corporate sales website- Process mapping and reporting B2B customer contact plan

• Fleet Marketing Graduate

  • Sep 2009 - Sep 2011

  Supported Fleet Planning Manager with implementing the Nissan corporate sales marketing plan. This involved delivering numerous projects including monthly mailing of the Nissan corporate newsletter and affiliate campaigns.

• Marketing Planning Assistant

  • Jul 2007 - Aug 2008

  Worked within Nissan Branding Team supporting management to deliver the launch of new products. This involved constructing product communications to the dealer network, external agencies, other Nissan entities and competitors. Worked within Nissan Branding Team supporting management to deliver the launch of new products. This involved constructing product communications to the dealer network, external agencies, other Nissan entities and competitors.