Experience

Carlo Carrizosa S.A.S

• Colombia
• Textile Manufacturing
• 1 - 100 Employee

• Marketing and Sales Director

  • Aug 2023 - Present

  Cherishing the legacy of Colombian artisan hands. We're a Colombian fashion brand focused on a classic/contemporary line that blends sensuality with demureness while preserving artisanal pleating techniques in our manufacture. Please feel free to reach us at communications@carlocarrizosa.com for distribution.www.carlocarrizosa.com

• Head of PR & Communications

  • Nov 2022 - Present

  - Developed and implemented highly effective communication strategies that maintained the brand's DNA flawlessly, resulting in a remarkable 60% increase in engagement since joining the company.- Successfully managed sample loan efforts to key celebrity and wholesale clients, playing a crucial role in the brand's PR initiatives.- Streamlined the content creation process, gifting strategy, and social media calendar, resulting in a significant increase in customer traffic and monthly sales growth of 1.6 times.- Provided valuable support to the commercial team by arranging market meetings for the presentation of each collection to buyers and editors.- Collaborated with web developers and a digital agency to optimize the e-commerce customer experience, leading to enhancements in both the e-commerce site and the company's website.- Built and maintain the contact database, buyers list, gifting inventory and influencer list to create a strategic marketing and public relations plan for Carlo Carrizosa.- Create public relations and communications materials such as press releases, social media posts, web assets, etc.- Supervising the brand’s assets including the brand manuals, media kits, and lookbooks.- Assisting the social media team in creating compelling copy for social media campaigns. Responsible for crafting engaging and on-brand messaging to promote collections and overall brand identity on various social media platforms. Show less



Autónomo

• Retail
• 100 - 200 Employee

• Freelance Stylist

  • Jan 2018 - Present

  Work Experience: - Collaborate with photographers, designers, and clients to conceptualize and execute photoshoots, events, and campaigns. - Research and source pieces from various brands to create cohesive and visually appealing outfits Style celebrities, influencers, and everyday individuals for red carpet events, photoshoots, and personal appearances. -Maintain an organized and updated wardrobe database to streamline styling processes. Work Experience: - Collaborate with photographers, designers, and clients to conceptualize and execute photoshoots, events, and campaigns. - Research and source pieces from various brands to create cohesive and visually appealing outfits Style celebrities, influencers, and everyday individuals for red carpet events, photoshoots, and personal appearances. -Maintain an organized and updated wardrobe database to streamline styling processes.



Malagón Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative & Design Coordinator

  • Sep 2022 - Nov 2022

  - Contributed on the development and execution of creative concepts for fashion campaigns, photoshoots, and events. - Collaborated with account managers, photographers, stylists, and clients to ensure projects were completed on time and within budget. - Managed project timelines, budgets, and deliverables to ensure smooth and efficient operations. - Conducted market research and trend analysis to inform concept development and proposal preparation. - Created digital selling assets such as look books and line sheets. - Created public relations and marketing materials such as press releases, social media posts, and newsletters. - Collaborated with emerging brands to define their communication strategy (branding, manifesto, slogan etc.) Clients: Baobab, Bahama Mama, Bum Athletics, Aquamanile, Maqui Active and Luv Aj. Show less



Zierra Leona

• Colombia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jan 2022 - Sep 2022

  - Leaded the development and execution of comprehensive marketing and communications strategies to increase brand awareness and drive sales growth.- Built and maintained strategic partnerships with national and international retailers, influencers, and media outlets to amplify brand messaging and reach.- Oversaw the creation and distribution of engaging, on-brand content across multiple channels, including social media, email marketing, and events.- Analyzed and reported on marketing and communications performance, making data-driven decisions to continuously improve efforts and drive ROI.- Created digital selling assets such as look books and line sheets. Show less

• Social Media & Communications Coordinator

  • Sep 2021 - Dec 2021

  - Designed the social media stories and weekly news letters.- Developed and executed comprehensive social media strategies to increase brand awareness, drive customer engagement, and support sales growth.- Managed the brand's social media accounts, ensuring that all content was on-brand and engaging.- Leaded the styling and production of all photoshoots, ensuring that all images aligned with the brand's aesthetic and messaging.- Analyzed and reported on social media performance, making data-driven decisions to improve efforts and drive ROI. Show less



Casa Crea Design

• Colombia
• Graphic Design
• 1 - 100 Employee

• Social Media Curator & Strategist

  • May 2021 - Sep 2021

  - Collaborated with cross-functional teams to ensure the development and execution of comprehensive social media strategies for clients in various industries, increasing their online presence and driving engagement. - Collaborated with clients to understand their business goals and develop tailored social media plans that align with their overall marketing and branding efforts. - Created and curated engaging, on-brand content for the agency's Instagram and for their clients. - Collaborated with emerging brands to define their communication strategy (branding, manifesto, slogan etc.) Show less



Seven Seven

• Colombia
• Apparel & Fashion
• 1 - 100 Employee

• Styling Assistant

  • Jan 2019 - Mar 2019

  - Assisted lead stylists in all aspects of photoshoot preparation, including research, fitting, and on-set styling. - Contributed to market research and trend analysis to inform purchasing decisions and concept development. - Managed and cared for clothing and accessory items in the brand's inventory. - Built and nurtured relationships with model agencies, photographers, and makeup artists to secure collaborations for photoshoots. - Assisted lead stylists in all aspects of photoshoot preparation, including research, fitting, and on-set styling. - Contributed to market research and trend analysis to inform purchasing decisions and concept development. - Managed and cared for clothing and accessory items in the brand's inventory. - Built and nurtured relationships with model agencies, photographers, and makeup artists to secure collaborations for photoshoots.