María José Iriarte

Content Manager & Operations at HEPIC Content Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Buenos Aires, Buenos Aires Province, Argentina, AR
Languages
  • Inglés -
Skills

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5.0

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Lily Riojas

María José es una profesional entregada, inteligente y creativa. Haber trabajado a la par de ella ha sido una experiencia gratificante ya que la he visto liderar proyectos complejos con mucha pasión y efectividad. Además, tiene una gran facilidad para relacionarse con otros dentro del ámbito laboral y personal.

Alejandra César Gil

María José is a top performer and detail-oriented team player. She has a deep knowledge of the SpaLatam media landscape and digital trends. She is a great coworker, always willing to share her experience and point of view.

Camila Agustina Solimano

Tuve la oportunidad de tener a Majo como Líder y puedo afirmar que es la referente que toda persona quisiera tener. Es súper profesional, y comprometida con cada uno de los proyectos de los que forma parte. Posee una visión integradora de todos los procesos que hacen a una organización y sabe identificar de forma ágil cuáles son las claves para integrar las mejoras que los mismos necesitan. Destaca su empatía y gestión de relaciones interpersonales. Se interioriza con las necesidades de las personas con las que trabaja y tiene un poder de escucha excelente.

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Credentials

  • Become a Chief of Staff
    LinkedIn
    Dec, 2021
    - Nov, 2024
  • Project Management Foundations
    LinkedIn
    Nov, 2021
    - Nov, 2024
  • UX Foundations: Content Strategy
    LinkedIn
    Nov, 2021
    - Nov, 2024

Experience

  • HEPIC Content Marketing
    • Uruguay
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager & Operations
      • May 2023 - Present

      I work with the CEO and Chief Operating Officer to design policies, processes and strategies aligned with the business objectives to improve productivity, efficiency and profitability. I work closely with cross-functional teams, including content managers, writers, designers, digital marketers, and executives, to optimize processes, improve efficiency, and ensure smooth operations. As Content Manager is my primary responsibility to oversee the creation, development, and execution of content strategies for clients, collaborating with various teams to ensure the delivery of high-quality content that aligns with the clients' goals and objectives. Show less

  • Domus
    • Uruguay
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • #WeAreDomus
      • May 2023 - Present

      HEPIC es parte de Domus, un sistema de empresas amigas, hermanas, humanas y tecnológicas compuesta por casi 300 personas talentosas que quieren crecer juntas, colaborando entre sí, aprendiendo unas de otras, haciendo sinergia y más importante aún, vibrando juntas con intensidad y alegría. HEPIC es parte de Domus, un sistema de empresas amigas, hermanas, humanas y tecnológicas compuesta por casi 300 personas talentosas que quieren crecer juntas, colaborando entre sí, aprendiendo unas de otras, haciendo sinergia y más importante aún, vibrando juntas con intensidad y alegría.

  • Meta
    • United States
    • Software Development
    • 700 & Above Employee
    • Strategic Media Partnerships Manager
      • Jun 2022 - Apr 2023

      Manage and maintain successful relationships with News Media partners and content creators on behalf FB and IG in Colombia & Peru to empower them to engage audiences and monetize content. Create and implement strategic partnership plans & educational programs with news organizations, journalists and knowledge creators. Help newsrooms develop innovative social experiences and business solutions, driving product adoption, advising them on social strategies, and helping them to solve operational issues on the platform. Deliver data analysis, reports and suggest improvement towards the partner digital strategies and Facebook products. Main achievements: Set a record by training +1500 professionals of the Spanish speaking news ecosystem in Latin America during H2 2022 trough the coordination and execution of a training program focus on policies updates. Project management of "Breve", an innovative event (in person and virtual) created to inspire a unique cohort of News companies, creators and advertising agencies about the trending opportunity of telling video stories in a brief period of time. 43 interviews, mostly with creators, but also with scientists, agency CEOs and users; 596 participants in the online event and 52 attendees simultaneously in Bogota, Mexico City & Buenos Aires offices. Show less

  • GRUPO MUCHNIK
    • Argentina
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Chief Operations Officer
      • Dec 2021 - Jun 2022

      Responsible for the overall coordination of the operation, supervision and optimisation of processes, teams and resources. I was also part of strategic communication projects, enhancing opportunities for current clients. Likewise, I contributed with proposals and ideas to innovate the portfolio of suppliers, allies and contacts that contribute to the growth of the business. Responsible for the overall coordination of the operation, supervision and optimisation of processes, teams and resources. I was also part of strategic communication projects, enhancing opportunities for current clients. Likewise, I contributed with proposals and ideas to innovate the portfolio of suppliers, allies and contacts that contribute to the growth of the business.

  • Microsoft
    • United States
    • Software Development
    • 700 & Above Employee
    • Microsoft News South Cone Lead
      • Jul 2020 - Oct 2021

      Responsible for managing Microsoft News business in Argentina, Chile, Peru, Venezuela and Latam. My main tasks were focused on user engagement, audience retention, content partners’ relationships as well as maintaining the quality of the Latin America versions of Microsoft News through localizing content, conducting product checks and providing feedback about marketing materials. I have been responsible for the diversity and inclusion team in my region ensuring that the content we received and published represent all identity groups as well as MSN’s code of conduct and tone and voice. Show less

    • Microsoft News Argentina Market Lead
      • Jan 2017 - Jul 2020

      In charge of Microsoft News Argentina business focus on 3 pillars: audience development; user’s engagement & monetization. Manage relationships with business and editorial partners. Localize MSN for Argentina users.

    • Executive Producer MSN Other Latam
      • Mar 2015 - Dec 2016

      Responsible for the editorial and business management of MSN sites and Apps in Argentina, Colombia, Venezuela, Peru and Chile. From Buenos Aires, I led a team of 20 people seated in 4 different countries, coordinating the editorial strategy, localizations, alliances with content providers, monetization of the platforms and audience growth.

    • Editor in Chief for Information Consumer Experiences (ICE) – Other Latam
      • Jan 2013 - Mar 2015

      Lead content strategy in Other Latam (Argentina, Chile, Colombia, Peru and Venezuela) developing, negotiating, closing and managing strategic content partnerships with main media companies in the region focusing on News, Entertainment, Finance, Sports, Heath, Food and Lifestyle subjects.Set the “tone & voice” and personality of 7 MSN portals in Latin America as well as Windows 8 native content apps (Sports, News, Finance and Food).Manage and coordinate an extensive editorial team located in Argentina, Colombia, Chile and Costa Rica and the editorial budget.Work with the engineering team giving feedback about new features and deployments to get the best local web and apps experience to retain the audience and attract new users.Support Sales Team with innovative and customized content proposals. Show less

    • Content & Programming Manager for MSN Argentina, Chile & Latam
      • Jun 2008 - Jan 2013

      I coordinated 3 MSN portals in the Latin America region, managing editorial, technical and legal aspects of the web sites, including MSN Video.I worked on assuring audience engagement, and attracting new users by negotiating and closing of contracts with strategic local and regional content providers such us newspapers, magazines, broadcasters, film producers, music recording labels and sports organizations. I was responsible for channels, sections, interactive features and custom editorial product releases.I worked aligned with the Sales team to develop attractive and innovative editorial specials and online products to get advertisers and user interest. I was resposible of budget management. I managed online measurement tools to follow audience behavior, to accomplish advertisers’ campaigns and grow portal users. Show less

  • Grupo Q
    • Buenos Aires
    • Chief of regional editorial business
      • Sep 2005 - Jun 2008

      Editorial coordination of regional projects of the company. Budget management and editorial team coordination. International relationship with foreign partners and local providers to populate content for the following magazines: El Gourmet, FTV and Casa Club. In charge of the editorial coordination of Playboy Magazine. I worked for the Argentinean version release, managing budget, relationship with providers, dealing with contracts and writing/editing some of the magazine sections. Editorial coordination of regional projects of the company. Budget management and editorial team coordination. International relationship with foreign partners and local providers to populate content for the following magazines: El Gourmet, FTV and Casa Club. In charge of the editorial coordination of Playboy Magazine. I worked for the Argentinean version release, managing budget, relationship with providers, dealing with contracts and writing/editing some of the magazine sections.

  • Grupo Siete
    • Argentina
    • Jefa del sitio web
      • May 2005 - Jun 2006

      Project manager for the company news portal. Worked as an editor and responsible for the online publisher's developments. Management of Grupo Siete´s PR strategy. I also wrote articles for the G7 magazine offline version. Project manager for the company news portal. Worked as an editor and responsible for the online publisher's developments. Management of Grupo Siete´s PR strategy. I also wrote articles for the G7 magazine offline version.

  • LatinSpots
    • Argentina
    • Media and Telecommunications
    • 1 - 100 Employee
    • Portal Content & Programming Manager
      • Sep 2000 - Sep 2005

      Creation of the online magazine version about advertising in Ibero America: www.latinspots.com. I worked as editor and responsible for the online publisher's developments, and coordinator of “El Ojo Iberoamérica” annual workshop and conferences. Creation of the online magazine version about advertising in Ibero America: www.latinspots.com. I worked as editor and responsible for the online publisher's developments, and coordinator of “El Ojo Iberoamérica” annual workshop and conferences.

Education

  • Universidad de Buenos Aires
    Ciencias de la Comunicación
    1993 - 2021
  • TEA
    Journalist
    1995 - 1997

Community

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