María Fernanda (Mafe) Cobaleda-Yglesias

Vice President at The Vida Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area
Languages
  • Spanish -

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vice President
      • Jan 2019 - Present

    • Account Director
      • Jul 2017 - Present

      The Vida Agency develops and executes brand campaigns and brand- and issue-related communication services for market segments such as health, transportation, retail, consumer, political campaigns, public policy and education. Their multilingual staff broadens (or pinpoints) audiences and amplifies the voices of the unheard and underserved.

    • Account Director
      • Jun 2016 - Jul 2017

    • Sr. Account Manager
      • Mar 2015 - May 2016

      Serve as single point of contact for our client and keep stakeholders on all sides organized, manage the budget to estimate and timeline to schedule, ensure agreed upon deadlines are met on both sides, coordinate meetings, provide meeting minutes and weekly status report on all aspects of the project, ensure that resources, documentations, deliverables, and other project-related materials are easily exchanged between the client point person and our staff, work on marketing/advertising launch when is needed it. Show less

    • United States
    • Advertising Services
    • Project Manager
      • Feb 2014 - Feb 2015

      Latina Creative Agency is an integrated marketing & PR agency using all available mediums, digital and traditional to engage our client’s brands with their customers in the Latino Market in the US. We have an experienced group of first, second, and third generation Bilingual talent and technical resources to deliver results in Spanish and English and Spanglish Everything we do starts with a holistic strategy executed across different mediums to drive a consistent and culturally relevant brand message We measure everything so you can make us accountable for your ROI Reaches beyond translation Takes into account cultural difference within the fastest growing minority market Includes cultural relevance; “talk to me in a language I can relate to” Understands localism and idioms Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Creative Services Project Coordinator
      • Oct 2013 - Feb 2014

      Served as the primary point of contact between creative and internal account teams Managed creative production calendar to maintain timeline flow of project tasks and deliverables Maintained all internal creative status reporting and followed up with task owners to ensure deadlines were met Developed and managed all creative budgets and timelines Assisted creative services team with developing proposals for new business opportunities

    • Communications Coordinator
      • Feb 2013 - Oct 2013

      Managed the agency marketing program/schedule and ensured task completion Supported social media efforts for the agency Supported account team will billing and budgeting and assisted in new business efforts

    • Costa Rica
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2010 - Aug 2012

      Launched and executed the Corporate Social Responsibility strategy. This included managing budgets, coordinating and executing multiple corporate events happening simultaneously in 9 different countries (Costa Rica, Colombia, Ecuador, Nicaragua, Panama, Honduras, Guatemala, El Salvador and the Dominican Republic). Each event exceeded the customer’s expectation as set by the Latin America Marketing department headquartered in Kansas City due to an excellent communication process with multiple firms across the region. Effectively oversaw the regional account management for multinational customers, which required special attention to event planning and media coverage. Coordinated and executed all existing constant improvement initiatives in the company which allowed the managing directors to get a detailed analysis of the customer satisfaction as well as actionable areas for improvement for the company or specific associates. Show less

    • United States
    • Musicians
    • 1 - 100 Employee
    • VIP Account Manager
      • Aug 2009 - Mar 2010

      Conceptualized and executed a 2 day camp for all company employees which covered public relations relevant topics of interest with the participation of international speakers, obtaining the highest satisfaction scores of this activity in the 23 years the company has been in business.; North Star Media ran multiple online bingo and casinos from their shared services center in Costa Rica. During this position, high quality customer service was provided to VIP members of the site as well as performing sales reporting and high-risk account monitoring. Achieved this position by being promoted shortly after joining the company due to demonstrating superior customer service skills. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • International Documents Specialist
      • Feb 2008 - Jul 2009

      As an International Documents Specialist, this position entailed providing customer service to every person who attended the Colombian Consulate and needed to perform any transaction like getting a new passport in the case of Colombian citizens or applying for a visa to visit or work in Colombia in case of foreigners. In less than 6 months after starting in this position, a same-day turnaround for visas and passports was achieved due to several process improvements introduced throughout this time. Additionally to the customer service and document elaboration, multiple reporting tasks for the Colombian government were performed every month. Show less

    • United States
    • Information Technology & Services
    • 300 - 400 Employee
    • Global Deployment Services Representative
      • Jan 2007 - Jan 2008

      As part of the Global Deployment Services team, this job required providing customer service to HP customer requiring installations of enterprise-level equipment throughout the United States and scheduling these appointments with the corresponding teams of field engineers. Besides building a strong report with enterprise customers, this job required a very efficient communication with the technicians dispatched to each work order in order to exceed customer satisfaction. As part of the Global Deployment Services team, this job required providing customer service to HP customer requiring installations of enterprise-level equipment throughout the United States and scheduling these appointments with the corresponding teams of field engineers. Besides building a strong report with enterprise customers, this job required a very efficient communication with the technicians dispatched to each work order in order to exceed customer satisfaction.

    • United States
    • Individual and Family Services
    • 500 - 600 Employee
    • Childcare Specialist
      • Oct 2004 - Dec 2006

      Participated in a work/study exchange with Au Pair in America through which the activities, learning and formation of 2 young girls (both under 2 years old) were cared for. Participated in a work/study exchange with Au Pair in America through which the activities, learning and formation of 2 young girls (both under 2 years old) were cared for.

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Software Trainer
      • Oct 2001 - Sep 2004

      Developed the company’s corporate training program for all personnel in a brand new shared services center on some of the most advanced tooth shaper software on the market. Provided training for over 500 new employees as the organization reached their expected growth. Additionally during this period the company’s process to becoming certified ISO 9000 was started. Developed the company’s corporate training program for all personnel in a brand new shared services center on some of the most advanced tooth shaper software on the market. Provided training for over 500 new employees as the organization reached their expected growth. Additionally during this period the company’s process to becoming certified ISO 9000 was started.

Education

  • Universidad Autónoma de Centroamerica
    Bachelor of Public Relations, Public Relations, Advertising, and Applied Communication
    2007 - 2009
  • Universidad Autónoma de Centro América
    Bachelor in Public Relations

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