Experience

Hanwha Vision LATAM

• United States
• Security and Investigations
• 1 - 100 Employee

• Director of Marketing Latin America

  • May 2022 - Present



Intelsat

• United States
• Telecommunications
• 700 & Above Employee

• Senior Principal Regional Marketing Manager LATAM

  • Jun 2021 - May 2022



NewTek - now Vizrt

• Norway
• Software Development
• 100 - 200 Employee

• Director of Demand Generation LATAM

  • Apr 2011 - 2020

  As Field Marketing Director LATAM: (2011-2016)Led LATAM Marketing department, developing and constantly evaluating Marketing strategy and plans across the region. Oversaw digital marketing agency on the performance of LATAM website development, social media, SEO and PPC plan deployment.•Developed and executed the marketing plan for LATAM, maximizing budget and achieving ROI targets.•Managed the development of an international website in Spanish and Portuguese, generating an impact of the region sales, 30% over the target on first year.(2012)•Managed all aspects of field events end-to-end including international trade shows and trainings.•Worked closely with Americas sales V.P to execute successful marketing programs across the region.•Forecasted, evaluated, measured and reported on marketing campaign/activities and effectiveness. DIRECTOR OF DEMAND GENERATION LATAM (2016-present)I've Led the development of strategic regional demand gen plans, working closely with channel partners, upper management, creative and content teams, consistently contributing in revenue growth. I have Spearhead the strategic and tactical execution of marketing campaigns including content generation and localization, automated nurture, SEO and social media.• Developed multi-channel demand generation programs focused on growth customer acquisition and retention.•Increased Lead conversion while decreasing CPL.•Established strategic social media plan, increasing engagement by 150% % and converting 70% of database into Facebook followers. •Implemented a MDF program focused on generate demand and accelerate pipeline by segment.•Built strong channel relationships with distributors across LATAM countries. Show less

• Director of Field Marketing Latin America

  • Apr 2011 - 2016



Comtelsat Inc.

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing & Communications Manager -Latin America

  • Dec 2009 - Apr 2011

  Comtelsat is a System integrator, leader in the implementation of high technology for the broadcast and Telcom markets in Mexico and Central America. Key clients include FOX Sports, ESPN, TV Azteca and Sky among others. As Marketing & Communications Manager -LATAM: Managed LATAM Marketing and Communications department, developing and constantly evaluating Marketing strategy and plans across the region, Leading the communication strategy of the company’s internationalization/ expansion to Brazil and Colombia. •Oversaw marketing for Latin America region including branding, public relations, advertising, trade shows, and launch events. •Worked closely with management and sales team to define objectives and marketing strategies around the company’s expansion. •Developed and managed the Company's entire marketing budget. •Managed all public relations efforts, working with an external agency. Show less



XTS VIDEO INC

• Regional Marketing Manager- Latin America & Caribbean

  • Nov 2007 - Nov 2009

  XTS intelligent security solutions, is leader in the design, development, and manufacture of video surveillance technology. Headquartered in Miami with offices in Colombia, Chile, Brazil and Mexico. As Regional Marketing Manager: •Developed Strategic Marketing Plans for the region. •Led the refreshment of the company image including the communication strategy. •Led the development of a Spanish website, managing the content creation of more than 300 pages of technical content. •Took leadership role on overall marketing management, brand development and planning, across all South American, Central American, and Caribbean markets. •Organized and managed seminars and trade shows to support Channel partners in key markets. •Negotiated with third-party vendors and agencies that would enable the company to enhance productivity. Show less



My Creative Target

• Marketing Manager

  • 2004 - 2007

  Developed marketing strategies focused on increase the database of Hispanic Market Developed a complementary line of services. Led a new business unit dedicated to Events promotion Oversaw marketing activities such as Trade Shows, seminars and product launches. Developed marketing strategies focused on increase the database of Hispanic Market Developed a complementary line of services. Led a new business unit dedicated to Events promotion Oversaw marketing activities such as Trade Shows, seminars and product launches.