María Clara Rodríguez

Marketing Manager at Ostrichpillow®
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • French Full professional proficiency
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
Skills

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Credentials

  • Unilever Marketing Foundation
    Unilever
    May, 2019
    - Oct, 2024
  • Google AdWords Certification
    Google
    Apr, 2017
    - Oct, 2024
  • IB Diploma
    International Baccalaureate
    May, 2011
    - Oct, 2024
  • DELF A1, A2, B1, B2
    Centre international d'études pédagogiques (CIEP)

Experience

  • Ostrichpillow®
    • Spain
    • Design Services
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2022 - Present

      • Budget Management & Brand Expansion: Currently, I effectively manage and allocate the marketing budget while leading brand expansion into new markets. I am orchestrating marketing strategies to boost brand awareness across regions, resulting in significant revenue growth. • Cross-Channel Campaign Management: I oversee integrated marketing campaigns across various channels, including digital advertising, social media, email, and content creation, ensuring consistent brand messaging and increased engagement. • Market Research & Analysis: I conduct data-driven market research and competitor analysis to identify trends and growth opportunities, refining strategies for optimal ROI. • Team Leadership & Development: I currently manage and mentor a high-performing marketing team, promoting innovation and collaboration, resulting in team growth and increased productivity. • Partnership & Stakeholder Engagement: I cultivate strategic partnerships and maintain relationships with key stakeholders, collaborating on co-branded initiatives and mutual business objectives. Show less

  • TUMAKEUP
    • United States
    • Media Production
    • 1 - 100 Employee
    • Product Marketing Manager
      • Dec 2019 - Feb 2022

      • Responsible for the E-learning Product Innovation: taking a product from concept to launch, creating product roadmaps, driving UX decisions, and steering technical implementation. • Identify, plan and execute key strategic initiatives in alignment with business strategy. • Adjust channel mix, messaging and spend based on leading and lagging indicators and KPIs tied to cost of acquisition and revenue goals. • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers. • E-learning platforms and CRM responsible. Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Product Marketing Innovation Lead - Disruptive Innovation’s Team
      • Sep 2018 - Dec 2019

      In charge of developing a new home care brand tailored for Millennial consumers: • Led the creation and development of the brand's portfolio, overseeing cross-functional teams, including R&D, Supply, Logistics, Sales, and Regulatory departments. • Conducted extensive market research and consumer analysis to gain deep insights into Millennial behavior and preferences. • Spearheaded product launches and market entry strategies in Argentina and neighboring South and Central American countries SOCO. • Provided regular monthly reports to the Vice President of Development and Expansion within Unilever's Professional Home Care Channel and Portfolio, ensuring seamless communication and alignment with corporate goals. Show less

    • Senior Assistant Brand Manager Cif
      • Apr 2017 - Nov 2018

      • Contributed to the development and execution of CIF ́s Marketing Plan, Portfolio Development and Innovation. • Regular brand tracking information to monitor market and brand performance against KPI ́s.

  • Anheuser-Busch InBev
    • Ukraine
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Analyst - On Premise Channel
      • Jan 2016 - Apr 2017

      • Account Management for Corona, Stella Artois and Patagonia brands. • Provide reports and dashboard analysis regarding sales, vendors and brands performance to management, account executives and other departments. • Account Management for Corona, Stella Artois and Patagonia brands. • Provide reports and dashboard analysis regarding sales, vendors and brands performance to management, account executives and other departments.

  • Ford Motor Company
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Sales and Marketing Intern
      • Jan 2015 - Aug 2015

      • Account Management for top car dealers. • Perform Analysis of marketing and sales data for all car dealers across the country. • Account Management for top car dealers. • Perform Analysis of marketing and sales data for all car dealers across the country.

Education

  • Pontificia Universidad Católica Argentina
    Bachelor in Business Administration
    2012 - 2016
  • Columbia University in the City of New York
    Certification, Marketing
    2020 - 2020
  • ESDES Lyon Business School
    Business Administration
    2015 - 2016
  • St. John's School
    International Baccalaureate
    2006 - 2011
  • Lycée International de Saint Germain-en-Laye
    2002 - 2005

Community

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