Maria Cascajo Sastre

Email Marketing Specialist. Marketing Automation at BTI Biotechnology Institute
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Location
Vitoria-Gasteiz, Basque Country, Spain, ES

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Experience

    • Spain
    • Biotechnology Research
    • 100 - 200 Employee
    • Email Marketing Specialist. Marketing Automation
      • Jun 2021 - Present
    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Marketing & Comms IoT & Big Data in Telefónica Tech
      • Sep 2017 - May 2021

      Coordination of external/internal communication campaigns, elaboration of the annual RRSS communication plan, daily RRSS content creator (with weekly KPIs tracking), press releases with clients and partners, daily corporate website update, writing and layout of internal/external emailing and newsletter campaigns. Coordination of external and internal events, live online webinars plan and production. Responsible for product marketing creation: product sheets, catalogue, videos and tutorials, commercial presentations, coordination and creation of the Product Catalogue (100 pages with technical description, benefits and other information of our +60 products. Link below). Show less

    • Australia
    • Construction
    • 1 - 100 Employee
      • Jan 2017 - Aug 2017

      Market studies to check the viability of the service/product, benchmarking, marketing and communications plan, budget management.Responsible for the product marketing project: creation of product sheets, commercial presentations and product videos for the sales team from scratch.

      • Jul 2015 - Jan 2017

      Altran consultant for Telefónica in a multinational project with the objective of the renewal of communication services and IT infrastructure for Nokia:In charge of corporate communication for the project: creation of the international communication strategy and plan, updating Nokia's corporate website, e-mailing campaigns, corporate digital strategy and campaigns, writing and layout of user guides.PMO functions: presentations for the steering committee, minutes, monitoring of project progress, risk control and preparation of reports, monitoring of incident requests. Show less

    • Broadcast Media Production and Distribution
    • 300 - 400 Employee
    • Copywriter
      • Jan 2017 - Aug 2017

      News coverage and production of tv items in the Basque Country delegation. News coverage and production of tv items in the Basque Country delegation.

    • Redactora
      • May 2015 - Dec 2016

      Content creator in my own section specialising in traveling, music and fashion. Content creator in my own section specialising in traveling, music and fashion.

    • Spain
    • Software Development
    • Copywriter & Events Organizer
      • Jan 2015 - May 2015

      Responsible for the coordination, location and search for sponsors for different events such as: business meetings, networking events or the ContactCenter Awards. Content creator of the magazine, search for sponsors to subsidise the magazine, client management, writing articles and conducting face-to-face interviews, content planning. Responsible for the coordination, location and search for sponsors for different events such as: business meetings, networking events or the ContactCenter Awards. Content creator of the magazine, search for sponsors to subsidise the magazine, client management, writing articles and conducting face-to-face interviews, content planning.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Nov 2013 - Oct 2014

      Responsible for finding sponsors for events and TV series. Planning and optimisation of these campaigns on TV and online digital to get more leads and increase sales for the different brands. Responsible for finding sponsors for events and TV series. Planning and optimisation of these campaigns on TV and online digital to get more leads and increase sales for the different brands.

    • Spain
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Comms Head
      • Sep 2013 - Feb 2014

      Community Manager: Facebook, Twitter, Blog, Youtube. Preparation of news, creation and updating of blog and Social Media. Community Manager: Facebook, Twitter, Blog, Youtube. Preparation of news, creation and updating of blog and Social Media.

    • Romania
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Copywriter
      • Jan 2013 - Jul 2013

      Coverage and videos for the news programmes: morning, noon and afternoon. Content creator for the digital space at www.antena3.com Coverage and videos for the news programmes: morning, noon and afternoon. Content creator for the digital space at www.antena3.com

    • Telecommunications
    • Copywriter
      • Jul 2011 - Sep 2011

      Digitisation and editing, continuity, ENG recordings and message labelling for the daily news and summer morning programme. Digitisation and editing, continuity, ENG recordings and message labelling for the daily news and summer morning programme.

Education

  • UPV Basque Country University
    Journalism, Bachelor's Degree
    2008 - 2012
  • Campus Universitario Europeo
    Digital Marketing and Publicity
    2013 - 2013
  • Antonio de Nebrija University
    Tv Journalism, Máster
    2012 - 2013
  • Ovid-Elsie High School, Michigan USA
    High School Graduation
    2006 - 2007

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