Experience

MCONOMY

• Netherlands
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jun 2022 - Present

  Mconomy is a Dutch company that operates in the mobile and consumer electronics industry. It specializes in the distribution, supply chain management, and retail of mobile devices, accessories, and related products. As a product manager at Mconomy I am responsible for 2 in house brands of BeHello and Soskild. - Manage the BeHello and Soskild brands (2 main brands of mobile accessories within T-Mobile shops in the Netherlands), overseeing all aspects of product development, marketing, and brand management. - Spearhead the successful rebranding of BeHello, leading logo design, packaging redesign, and development of a new brand identity that resonates with the target audience and aligns with market trends. - Conduct comprehensive market research and competitor analysis to identify opportunities, gaps, and emerging trends in the mobile accessories industry. Show less



VORYA

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Founder and Creative Director

  • Jan 2013 - Mar 2022

  VORYA is a brand of premium leather products. It focuses on the market gaps in affordable high-quality products such as laptops tote bags, laptops, and tablets cover targeting young professionals. All products are designed with a user-centered approach and handmade by skilled craftsmen. - I Founded VORYA in 2013, developed a business plan which determines the product portfolio and road maps, market strategy, target customer segments, and brand vision and identity. - Successfully led a diverse team of 5 people including a photographer, graphic designer, product designer, web designer, and craftsmen. Additionally trained and developed two interns on both graduation thesis and professional career. - VORYA products were directly sold online through the VOYRA website, Amazon as well as other retailers in Netherlands, Germany, Japan, United States, Iran, and United Arab Emirates. So far more than 1200 products have been sold in more than 45 countries. - Designed VORYA annual collections of products (5-10 products per year). - Consulted Kharma (a luxury Dutch brand producing high-end audio products) to design a luxury iPad Pro cover for their special customers. - Cooperated with other brands such as Zarnic Jewelry, to design a limited edition of 20 luxury silver jeweled clutches, sold in selected jewelry boutique shops and jewlry exhibition of 20 young talented bag designers - Successfully delivered custom design products for large volume orders from companies under high time-pressured situations. Show less



Freelancer

• Branding Strategy, Business Design Consulting

  • 2018 - 2020

  - Consulted two new start-ups in the fashion and gaming industries to grow their business by defining their branding strategies, customer segments, and brand touch-points via multiple workshops and market and customer research. One start-up has grown its social media followers from 0 to 10K within a year. - Consulted two new start-ups in the fashion and gaming industries to grow their business by defining their branding strategies, customer segments, and brand touch-points via multiple workshops and market and customer research. One start-up has grown its social media followers from 0 to 10K within a year.



Naghsh

• Marketing and Brand Strategist

  • 2011 - 2013

  Naghsh is a major exclusive distributor of 23 international IT brands including Lacie, Moishi and etc. - Analyzed market, competitors, and customers to formulate new strategies to increase the market share of Naghsh. This led to cooperation with a premium leather brand in the Middle East to produce co-branded leather accessories. - Developed digital marketing strategy including social media (Instagram) strategy and online annual promotion plan to Increase Naghsh sales. Naghsh is a major exclusive distributor of 23 international IT brands including Lacie, Moishi and etc. - Analyzed market, competitors, and customers to formulate new strategies to increase the market share of Naghsh. This led to cooperation with a premium leather brand in the Middle East to produce co-branded leather accessories. - Developed digital marketing strategy including social media (Instagram) strategy and online annual promotion plan to Increase Naghsh sales.



Butterfly Works

• Netherlands
• Civic and Social Organizations
• 1 - 100 Employee

• Strategic Designer

  • Jun 2011 - Nov 2011

  Butterfly Works Studio is a Dutch non-profit organization that focuses on education and social design. - Developed a business plan for promoting two European socially responsible brands focusing on empowering women in developing countries. These brands were co-created in Afghanistan and Morocco. - Assisted with developing a launch strategy of a social mobile game in East Africa to bring awareness on water shortage. - Conducted market analysis to discover opportunities for educational projects for the upcoming 3 years. Show less



Inwijs

• Netherlands
• Education Administration Programs
• 1 - 100 Employee

• Support Coach | Introduction Programme 2009-2010

  • Aug 2009 - Aug 2009

  Trained and worked as a coach to support other coaches and supervise international students in their three weeks introduction program. Trained and worked as a coach to support other coaches and supervise international students in their three weeks introduction program.



PardazOnline Co.

• Digital Product Designer

  • Mar 2008 - Aug 2008

  Worked on a branding and identity of an online payment start up and front end interface development. Worked on a branding and identity of an online payment start up and front end interface development.



Pars Electric Co.

• Research And Development Assistant

  • May 2007 - Aug 2007

  Research on innovation tools and methods used in idea generation. Research on innovation tools and methods used in idea generation.



Alzahra University

• Chairman of Industrial Design Student Association

  • Sep 2005 - Mar 2007

  - Head of Industrial Design Students Scientific Forum- Editor in Chief of the 3rd National Innovation and Creative Thinking Competition (more than 400 Industrial Design Students participated for winning)- Event planner of “Nano technology and future products” seminar in Alzahra University.

• Research Assistant

  • 2007 - 2007

  Trend analysis in home appliances market with focus on color and color selection process in product design.