Marzena D. Kulhawiec

Internal Communication Coordinator at Polish Humanitarian Action (PAH)
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Location
Warsaw, Mazowieckie, Poland, PL

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Experience

    • Poland
    • Non-profit Organizations
    • 100 - 200 Employee
    • Internal Communication Coordinator
      • Aug 2018 - Present

      o implementing internal communication strategy in foundation (HQ & missions) o creating and implementing internal communication procedures and standards, o developing intranet portal with applications (electronic forms and online management system, CMS) o managing internal communication channels: intranet, business briefings and newsletters/magazines, surveys, chats, o creating engaging content for cms, social media, newsletters, etc. o conducting training and onboardings, o managing projects, o direct cooperation with HR (building and improving organization culture, employer branding, employees satisfaction – survey and implementation changes), Show less

      • Jan 2009 - May 2011

      Creating, implementing and overseeing communications programs that effectively describe and promote the organization and its products, build employees engagement and satisfaction.* developing and execution of corporate communication strategy and plans,* company image management both internal and external,* setting standards within all company activities (forms, regulation, leaflets, correspondence, procedures, customer service, etc.),* managing communication tools and processes,* promotional activities management,* cooperation with advertising agencies, printing houses, DTP studios,* communication of new products, project and internal and external activities such us CSR actions,* taking part in a process of implementation of new products and services,* implementation of new services and solutions, e.g. electronic documents/work flows,* providing materials for presentations, corporate intranet and internet, posters, leaflets, brochures, gadgets, * regular monitoring of communication effectiveness, incl. satisfaction survey, internal communication audit, internet and intranet pages usage,* co-ordination of corporate internet and intranet pages, e-newsletters and corporate magazine management,* events and conferences organization,* communication budget management,* starting cooperation with an external partners in range of e.g. CSR activities and sponsoring programs Show less

      • Aug 2005 - Dec 2008

      Developing, establishing and maintaining marketing strategies to meet organizational objectives while effectively managing wide scope of marketing activities* market research and trends analysis in scope of life insurance and pension fund products,* developing and execution of yearly strategy for products & services,* preparation and implementation of marketing plans,* daily cooperation with advertisement agencies, printing and media houses,* marketing budget management,* ATL, BTL and PR activities,* marketing campaigns coordination and results monitoring,* monitoring customers satisfaction level,* developing new business through creation of new products and marketing solutions,* managing marketing materials development and production* managing the productivity of the marketing plans and projects,* brand awareness monitoring* marketing support for branches and agents, * organization of promotion activities on local markets as well as big events for customers, sales force and employees* team management,* project management in scope of new products, customer service and internal organization. Show less

    • Financial Services
    • 1 - 100 Employee
    • Product Manager
      • Jan 2005 - Jul 2005

      * Managing the group of products, * Market and competitors monitoring, * New products implementation and changes in already existing, * Implementation of promotion conception for leasing offer and communication strategy on the market, * Close cooperation with Sales Force * Managing the group of products, * Market and competitors monitoring, * New products implementation and changes in already existing, * Implementation of promotion conception for leasing offer and communication strategy on the market, * Close cooperation with Sales Force

    • Poland
    • Banking
    • 1 - 100 Employee
    • Marketing Specialist - product management
      • Feb 2001 - Dec 2004

      * managing the current accounts portfolio, * marketing research and analysis of trends in retail banking segment and preparing guide lines for new products development or changes to products already existed, * cooperation in implementation of strategy and marketing plans for retail banking, * monitoring and analysis sales reports, * bancassurance project management, * developing programs and strategies to increase sales, * leading projects, implementing new products & services, * preparing the conception of promotion of the financial products and evaluation the promotion results, * cooperation with marketing agencies, DTP studios and printing house, * analysis of products profitability ratios and implementation of necessary changes, * implementing banks information policy in the area of retail banking in co-operation with PR Department Show less

    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Specialist
      • Nov 1997 - Jan 2001

      * providing guide lines for branches sales strategy, * defining bank’s sales policy, * co-operation with Regional Managers in defining and implementing branches sales plans, * monitoring and controlling of the sales process (reports), * market research and monitoring, * developing training programs for branch employees in order to implement high level Customers service system, * taking part in company projects. * providing guide lines for branches sales strategy, * defining bank’s sales policy, * co-operation with Regional Managers in defining and implementing branches sales plans, * monitoring and controlling of the sales process (reports), * market research and monitoring, * developing training programs for branch employees in order to implement high level Customers service system, * taking part in company projects.

Education

  • Uczelnia Łazarskiego w Warszawie
    1996 - 1998
  • Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu
    Bachelor degree, Entrepreneurship/Marketing
    1992 - 1995
  • Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu
    Bachelor's degree, Marketing, Management, Entrepreneurship, Communication

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