Mary Yount

Downtown Development Director at City of Newton
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Contact Information
us****@****om
(386) 825-5501
Location
Wake Forest, North Carolina, United States, US
Languages
  • English -
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Ruth Anderson

Mary is a connector of people through building trust and asking engaging questions. She listens with a genuine interest in you and your goals. As the Ambassador Chair, at the Knightdale Chamber, I saw Mary put this skill set to work by constantly training members to use their "sphere of influence" to help build new business channels." I has been my pleasure to get to know Mary and really understand the depth of dedication and passion to whatever she commits to.

Kimber Boetger

Mary was the first to reach out to me from the WF Chamber of Commerce and what a great first impression she made. She helped me to get started with networking opportunities via the Chamber and her genuine care for my success was evident. Her knowledge of the community and her positive, upbeat attitude make her such a valuable asset to the Chamber AND the Town of Wake Forest!

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Credentials

  • Institute Organization Management (IOM)
    US Chamber of Commerce
    Jun, 2008
    - Sep, 2024
  • Crowd Manager Certificate
    NC Depart of Insurance
    Sep, 2016
    - Sep, 2024
  • Notary Public
    North Carolia Secratary of State

Experience

  • City of Newton
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Downtown Development Director
      • Jul 2021 - Present

      Newton is an Accredited Main Street City. I work building connection with downtown business and building owners to access and utilize resources available at the local, state and federal level. Newton is an Accredited Main Street City. I work building connection with downtown business and building owners to access and utilize resources available at the local, state and federal level.

  • City of Oxford,
    • United Kingdom
    • Sports Teams and Clubs
    • 1 - 100 Employee
    • Downtown Development Director
      • Nov 2017 - Jun 2021

      The City of Oxford is an Accreted Main Street City recognized by NC Department of Commerce, supported in partnership with Downtown Oxford Economic Development Corporation a 501(c)3 non-profit. The City of Oxford is an Accreted Main Street City recognized by NC Department of Commerce, supported in partnership with Downtown Oxford Economic Development Corporation a 501(c)3 non-profit.

  • Wake Forest Area Chamber of Commerce
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Program and Operations, Vice-President
      • Sep 2015 - Jul 2016

      Skills: CRM systems, budget creation & curation, human resources and training, sales management, project manager; marketing, client stewardship and fundraising Account Manager/ Content driver: supervised and wrote protocols incorporating data segmentation producing target marketing content resulting in improved client retention of 83% . Managed new account executive activities including; training, coaching, motivating and closing that produced a 12% increase in monthly sales. Donor stewardship; researched, developed and maintained an extensive donor pipeline built with detailed data-points resulting a 20 % increase in donor engagement. Developed custom fields in CRM system to manage donor segment data for cause-based target marketing. Event / Program Director: Managed many day to day operations of organization’s $750,000 annual budget including; invoicing, reimbursements, vendor contract negotiations and internal financial controls. Program logistics from inception to completion including; sponsor stewardship, fundraising, budget management, prospecting new corporate donors and sponsorship, created and presented financial reports to leadership and board of directors evaluating outcomes and key performance indicators. Curated all monthly events (18-20 per month) and monitored progressive timelines of 6 annual events generating income $ 200,000. Market Development: Envisioned, planed, and executed purpose driven marketing with a "listen first" approach to improve member relations. Created a "story based' digital file recording client testimonies sharing personal reasons for 'why" they engaged, producing connections supporting all aspects of organization, increasing energy and ultimately adding to the bottom line. Show less

  • Non-Profit Executive, Vice President Operations, Account Development Manager, Programming Director
    • Non-Profit Executive, Vice-President Operations, Account Development Manager, Programming Director
      • Sep 2015 - Jul 2016

      Experienced, ambitious sales driven and client-centric business professional. Acknowledged by leadership as being "RELENTLESSLY RESOURCEFUL, WITH A GET IT DONE ATTITUDE." Experienced, ambitious sales driven and client-centric business professional. Acknowledged by leadership as being "RELENTLESSLY RESOURCEFUL, WITH A GET IT DONE ATTITUDE."

  • Knightdale Chamber of Commerce
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Executive Director
      • Aug 2013 - Sep 2015

      Executive Director - Knightdale Chamber of Commerce Skills: Constant Contact, word-press, content development for outbound email, print and social media marketing, Microsoft office products: Word, Power-point, Excel, CRM system Completely reinvented and professionalized the organization starting with a local listening tour personally connecting with stakeholders rebuilding the organization’s brand and image. Directed all external affairs disseminating content through a variety of media channels. Managed and executed several complex projects meeting deliverables within tight time-frames. Project - Event Management: Developed/Executed a "segmentation" approach to membership management. Segmenting allowed for accurate forecasting of programming/member needs meeting expected outcomes of members/sponsors improving retention from 69% to 81%. Developed and monitored event logistics for 18 monthly and 6 annual events. Financial Acumen: Managed & reduced expenses with clear actionable metrics, overhauled budget processes increasing profitability 7% and reduced expenses by 3% exceeding strategic plan. Community Outreach: Built relationships leveraging/growing a variety of donor channels, including; C-Suite leaders for sponsorship asks, local educators for internships, and partnerships with government agencies creating a new level of dialogue and advocacy for the membership. Marketing: Created content development including email marketing, e-commerce and Social Media. In addition to traditional newsletters, press releases and emails, I increased the organization’s social media presence, including Twitter with an improved reach of 170%/Face-book by 57%. Started new media reach with Instagram, LinkedIn, and Snap-chat accounts. This real-time approach to marketing improved member/community engagement by an estimated 60%. Show less

    • Operations and Member Relations, Vice-President
      • Sep 2007 - Jul 2013

      Skills: Certificate: Institute of Organizational Management, IOM issued by US Chamber of Commerce, project management; programs and events, budget curation, measuring and forecasting client ROI While at the Wake Forest Chamber, I served in a dual role. First, as Director of Member Relations (2007 to 2010) and then adding the responsibilities of Vice-President of Chamber Operation to my professional plate (2010 to 2013). Financial Acumen: Worked in tandem with President and Account to create, review and report on annual budget ($750,000) income/expenses/balance sheet/cash flow. Managed day to day operations to include; office/event contract negotiations for product/service, membership billing/collections and educational programming. Membership Services: Organized membership campaign increasing membership by 100 new members generating $48,000 in revenue. Redesigned Ambassador Program resulting in a 7% increase in the retention of volunteers/membership/sponsors. Designed cohesive sales process including; research, prospect engagement, follow-up and closing, improving new sales from 81%to 86%. Member Programming: Conceived, planned and executed programming based on community trends promoting networking , education about chamber resources, advocacy and economic development efforts resulting in a 14% increase in member retention. Planned forums transforming local debates into strategy for public outreach on topics like transportation, education and planned growth, cultivating diverse audience participation. Staff Management: Directed, managed and prepared metric performance reviews for 6 staff in areas of office administration, contracted employees and membership sales/retention. Encouraged staff professional development budgeting for participation at Institute for Organization Management training. Experienced at pitching new ideas to staff, board, volunteers and community leaders. Show less

  • Nations Home Funding
    • United States
    • Loan Production & Relationship Manager
      • Nov 2003 - Jun 2007

      As the Loan Production and Relation Manager, I was the coordinating and driving force in the office with 6 loan processors feeding stacks of information into me on a constant basis with my responsibility being managing both accuracy and outside relationships. Organization Management: Operated effectively in an intense deadline and outcomes based environment – high volume with high attention to detail to close an average of 40 to 60 loans monthly Created guidelines to insure complete & accurate loan application upfront Outreach: Maintained an large-scale (CRM) client database to market to customers with a variety of “touch points” such as birthday cards, quarterly news-letters and annual mortgage reviews. Designed and implemented a customer expectations survey at the beginning of the loan process to forecast and address needs creating a personal and positive home loan experience improving customer satisfaction by 38%. Relationship Building: Developed relationships with various groups to obtain loan approvals resulting in timely closings for customers and worked with and maintained open communications with local Broker Account Reps to manage pipelines for Loan Officers ensuring a smoother process for the customer Show less

  • Wells Fargo Home Mortgage
    • United States
    • Banking
    • Loan Originator and Processor
      • Jul 1993 - Nov 2003

      Business Development: Became comfortable with “cold calling” (a skill valuable to this day) to generate leads and open up lines of communication to establish long-term relationships Organization Management: Established & sustained guidelines that insured file management for processing and audits. Oversaw the conversion from paper-based processing to fully computer based. Regulation & Policy Compliance: Stayed abreast of the ever-changing state and federal guidelines and policies in underwriting of specific programs, including VA and FHA loan programs Training: Trained new Loan Officers about best practices on how to complete loan applications Technology Upgrades & Change Management: Oversaw the conversion from paper-based processing to fully computer based Show less

Education

  • University of Tennessee-Knoxville
    Bachlor Science, Human Ecology, Business, Management, Marketing, and Related Support Services
    1983 - 1986

Community

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