Experience

Section4

• United States
• E-Learning Providers
• 1 - 100 Employee

• Education Content Director

  • May 2022 - Present

  At Section4, we’re creating the business upskilling platform of the future. We partner with world-class business school professors and industry leading practitioners to deliver high-quality intensive courses, workshops, and lectures that drive real-world outcomes in today's tech-driven economy.

• Director of Integrated Marketing

  • Oct 2021 - Present



Rad Power Bikes

• United States
• Sporting Goods Manufacturing
• 200 - 300 Employee

• Sr. Manager, Content Marketing

  • Mar 2019 - Oct 2021

  North America’s largest electric bike company - changingthe way people and goods move. No. 63 on the 2019 Inc. 5000 list of fastest-growing private companies, featured in NPR's How I Built This.- Spearheaded double and triple digit YOY growth across owned channels (email lead genand revenue attribution, blog page views and site conversions, social reach and engagement)- Identify personas, brand guidelines and content governance, influencer and brand partnerships, and KPI-based cross-channel/full funnel content strategy in alignment with organizational objectives across geos- Ground-up program development across owned channels, including original and live video, SEO-first blog implementation, email platform and workflow migration, and community engagement oversight- Creative studio build out and on location photo/video production oversight of all product-launch campaigns- Hire, onboard, and manage content and community team



Estilo Media

• Founder and Head of Production

  • Oct 2015 - Oct 2021

  Seattle-based content strategy firm with a focus on content marketing, editorial production and product development across devices and platforms and specializing in: -- Multimedia content production: copywriting, editing, photography, illustration, video and event production for editorial and brand needs-- Marketing: Brand identity and cross-channel campaign development, activation and KPI- based analytics to inform SEO, ad targeting and social strategy-- Product development: Customer-first websites and apps optimized across devices-- New client and business development



UW Medicine

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Content Strategy and UX Lead

  • May 2017 - Jan 2019

  Award-winning patient care network, medical school and research institution with 300 clinics and 27,000 employees across the Pacific Northwest.-- Leading the content and user experience strategy of a ground-up, human-centered redesign of the UWMedicine.org website to serve patients, public and students and align faceted audiences and organizational stakeholders-- Simplify/streamline content processes and messaging and present strategy across org-- Conceive and implement cross-channel content marketing strategy and campaign development, including provider video bios and service-level campaign strategies



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Director, Digital Content Strategy

  • Jan 2015 - Oct 2015

  -- Product manage XGames.com website redesign: reimagine and execute new content philosophy to inform IA, UX and visual design across devices-- Oversee production of quarterly “World of X Games” show on ABC: research candidates and story lines, field produce, shoot stills, source broll, write scripts, direct art and logo creation, produce digital and social collateral-- Identify X Games brand content anchors in conjunction with marketing and PR to support through integrated growth and revenue strategy

• Senior Editor

  • May 2005 - Dec 2014

  -- Develop cross-platform, multimedia content strategy for year-round action sports coverage, including live events, breaking news, enterprise reporting and original video franchises for both mainstream and endemic audiences. -- Manage a staff of full-time and freelance editors, producers, writers, photographers and videographers, help set staff goals and assess performance annually. -- Instrumental in website development, from branding to information architecture, wire framing, user experience testing and quality assurance. -- Responsible for start-to-finish X Games digital event production, from staffing and facilities to cross-platform content integration (TV, social, Mag, Digital), managing live photo and video workflow, site programming, assigning breaking news and features, creative directing event illustrations and website backgrounds and producing preview and review content packages. -- Feature and AP-style news writer, editor, photo editor and video producer.