Experience

CERENITY SENIOR CARE ON HUMBOLDT

• Sales Marketing Manager

  • Oct 2021 - Present

  Handles all sales and marketing functions for the Cerenity Humboldt Community Leads all sales and marketing efforts for the Cerenity Humboldt campus. Job duties include: • Business development with professional and consumer contacts • Leads tours and sales presentations • Creates marketing plans for the campus • Researches competitive analysis reports • Creates of marketing materials • Manages of social media • Manages the CRM Handles all sales and marketing functions for the Cerenity Humboldt Community Leads all sales and marketing efforts for the Cerenity Humboldt campus. Job duties include: • Business development with professional and consumer contacts • Leads tours and sales presentations • Creates marketing plans for the campus • Researches competitive analysis reports • Creates of marketing materials • Manages of social media • Manages the CRM



MInnesota Historical Society Press

• Sales and Marketing Manager

  • Apr 2006 - Oct 2021

  Leads all product marketing and promotion initiatives for the books publishing division of the Minnesota Historical Society. Acts as the Press’s business manager, sales manager and supervises staff. Job duties include: • Project managed our distribution center move and act as the primary contact for that business partner. • Developed and project managed an institution-wide holiday catalog. • Rewrote P&Ls in order to more accurately reflect costs. • Responsible for all public relations and sales functions. • Manages sales and marketing budget. • Determines pricing, format, and inventory levels. • Uses market research to develop and then implement marketing plans for all new and existing products. • Handles all advertising, including print, digital, and paid social and search. • Develops print and digital marketing pieces. • Leads sales presentations to groups inside and outside the organization. • Manages all sales accounts and seeks out new business. • Handles all of the metadata for accounts, including Amazon. • Develops process improvement and time-saving tools for the Press. • Writes analytical reports with an eye to improving outcomes. • Consistently beats sales goals. Show less



University of Minnesota Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales and Marketing Director

  • 2003 - 2006

  Maximized sell-through and exposure for the University of Minnesota Press. Personally handled all B2B accounts and managed consumer sales. Managed a five-person department. Duties include: • Led sales presentations. • Used marketing research to develop and then implement marketing plans for new and existing products • Developed more accurate forecasting methods • Significantly increased trade B2B sales Maximized sell-through and exposure for the University of Minnesota Press. Personally handled all B2B accounts and managed consumer sales. Managed a five-person department. Duties include: • Led sales presentations. • Used marketing research to develop and then implement marketing plans for new and existing products • Developed more accurate forecasting methods • Significantly increased trade B2B sales



F+W Publications

• National Account Manager

  • 1999 - 2003

  Responsible for all sales, promotions, and high-level strategy for F+W's largest accounts, beating a 10 million dollar budget goal every year. Supervised staff Responsible for all sales, promotions, and high-level strategy for F+W's largest accounts, beating a 10 million dollar budget goal every year. Supervised staff