Experience

Toyota Ukraine

• Automotive
• 1 - 100 Employee

• Toyota Marketing Assistant Manager

  • Sep 2018 - Present

  • Leading Toyota Marketing team, 4 persons;• Managing Toyota Marketing strategy and budget;• Media planning;• Advertising campaigns and BTLs;• Corporate PR• SMM and cooperation with opinion leaders;• Analysis of Marketing actions effectiveness within main KPIs;• Coordinator for National brand projects for 30 Toyota Retailers, Retailers Advertising and Marketing activities control, ensuring brand compliance;• Work with design, creative, production, PR, BTL, media, digital agencies (from tender stage to daily work) Show less

• Advertising & PR Senior Specialist

  • Jan 2013 - Aug 2018

  • Managing Toyota Marketing planning, budget planning and control;• Media planning (OOH, Print, Internet, Radio, TV);• Advertising campaigns (brand image, product, sales promo) development and control;• Conferences, workshops, seminars arrangement;• Sponsorship and partnership BTL projects, exhibitions arrangement;• New cars Launch events arrangement;• Corporate PR, coordination of work with media, organization of press events, work with opinion leaders;• Analysis of Marketing actions effectiveness within main KPIs;• Market and competitors monitoring;• Acting as a coordinator for National brand projects for 30 Toyota Retailers, Retailers Advertising and Marketing activities control, ensuring brand compliance;• Work with design, creative, production, PR, BTL, media, digital agencies (from tender stage to daily work). Show less

• Advertising & PR Specialist

  • Mar 2010 - Dec 2012

  • Support to Marketing planning and budget planning;• Support to Advertising campaigns preparation and launch;• Support to conferences, workshop, seminars arrangement;• Support to new cars Launch events arrangement;• Corporate PR, international and local press-releases;• Competitors monitoring;• Development and production of poligraphy, POS materials, advertising materials, souvenirs.

• Secretary-interpreter

  • Jan 2009 - Feb 2010

  • Interpreter of GD, translation of official documentation;• Administrative work, correspondence control;• Preparation of meeting agendas, minutes, reports;• Travel coordination.