Marketing Manager Oceania

• Apr 2023 - Present

Marketing Communications Manager

• Aug 2021 - Apr 2023

Marketing Executive

• Apr 2019 - Aug 2021

Responsible for developing and implementing all marketing communication, both digital and traditional. Management of all social media, websites (5 in total) and email marketing, including content creation and execution. Overseeing and working with digital agency to develop digital campaign to generate traffic and leads for our retailer network. Conduct regular analysis on reporting on results of campaigns, including tracking of budget and spend. Marketing collateral creation including brochures and editorial for magazines. Co-management of Somfy Expert Membership Program for our retailer network with Sales Team. Organisation of events and product exhibitions, including management of budget of these events. Member of Strategic Leadership Team. Management of role and responsibilities of Marketing Coordinator. Show less

Digital Marketing Specialist

• Jul 2016 - Mar 2019

Responsible for all the digital marketing efforts in the Oceania region for Somfy. This included managing our four websites (B2C, B2B retail, B2B commercial and Online Shop), launching and managing our social media (Facebook, LinkedIn, Instagram, YouTube, Houzz), digital content creation (e.g. blogs, content for our retailer network) and creating eDMs for multiple stakeholder audiences. My efforts involved regular reporting on social media and website traffic and conversions with Google Analytics. I also worked with external partners including magazines, graphic design agencies, SEO agency and a digital agency.My role also encompassed some aspects of offline marketing including marketing collateral creation, writing editorial for trade magazines, managing our retailer network, and organising a range of events throughout the year (product roadshow, influencer promotions, in-conversation seminars, 30th Anniversary Gala, trade shows and expos, annual team conference, Christmas Party, office opening, The Block customer events). Show less

Digital Marketing Assistant

• Jan 2016 - Feb 2016

Working as the Digital Marketer in the Communications team at NSWRL, I was responsible for managing and creating content for all its social media channels - five in total. This role included creating and managing the organisation's social media plan and collating weekly social media statistics. Additionally, I spearheaded the launch of the organisation's new-look eDM, organising, managing and creating content, as well as overseeing the design of the publication. Furthermore, I was the graphic designer for all digital content, including designs for sponsors. I attended events such as the Hogs for the Homeless launch and Kurt Drysdale Golf Day where I was tasked with photography, reporting on social media and on-camera interviews. I wrote feature articles for the organisation's website, becoming proficient in CMS, in addition to writing media releases. Show less

Dragons Community & Communications Intern

• Jan 2015 - Dec 2015

Working as part of the Dragons Community department I assisted in the development and facilitation of the Dragons Community communications promotion plan. This entailed creating both written editorial and photo galleries for use on their social media accounts. I established a weekly 'What's On' segment on the main Club website which detailed the numerous events Community would be involved in throughout the week. I attended events such as the Community Carnival, holiday clinics, Dream Believe Achieve launch, and National Simultaneous Storytime, creating social media content, photography and writing editorials. As part of the Media and Communications department, I wrote daily editorials for the club's main website. I interviewed first-grade players and wrote feature articles for the website (see attached). Throughout the season I wrote match reports for both NYC and NRL games, in addition to creating social media content on game-days. I also interviewed fans as part of vox pops for use on social media and analysed social media statistics of all 16 NRL clubs. Show less

Member of Phantom of the Opera Media & Marketing Team

• Mar 2014 - Aug 2014

I was one of 15 selected in my course to implement a communication strategy for the Arcadians Theatre Group's production of Phantom of the Opera. Some of my roles in the team included writing press releases, social media posts and interviewing crew members. I was one of 15 selected in my course to implement a communication strategy for the Arcadians Theatre Group's production of Phantom of the Opera. Some of my roles in the team included writing press releases, social media posts and interviewing crew members.

Work Experience

• Aug 2010 - Aug 2010

I was involved in the behind-the-scenes of broadcasting and was able to become familiarised with the field of media. This work experience helped me get acquainted with radio, television, and online news. I was involved in the behind-the-scenes of broadcasting and was able to become familiarised with the field of media. This work experience helped me get acquainted with radio, television, and online news.