Experience

Kip Morrison & Associates PR - KMA Cannabis

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Aug 2014 - Present

  •Secure national and regional print, broadcast, online, celebrity and radio placements including The New York Times, WhoWhatWear, The Cut, WWD and Us Weekly •Write press releases, product pitches and press kits to build awareness of clients •Manage client social media accounts, grow audience size, create original content and provide analytical insight into expected impact of influencer engagement •Coordinate in-person meetings with national New York-based women’s magazine editors •Interview interns and manage their daily tasks, provide direction on PR best-practices Show less



Town & Style

• Newspaper Publishing
• 1 - 100 Employee

• Beauty Writer

  • Jun 2013 - Present

  •Create original compelling content focusing on current beauty trends, DIY and beauty tutorials •Interview local industry leaders •Research and pitch innovative story concepts to editorial staff •Create original compelling content focusing on current beauty trends, DIY and beauty tutorials •Interview local industry leaders •Research and pitch innovative story concepts to editorial staff



Scarlett Designs

• Owner

  • Jan 2013 - Mar 2014

  •Founded contemporary women’s wear line •Managed research, development and marketing of Scarlett Designs •Fostered partnership with St. Louis Fashion Week to promote initial launch •Conceptualized and directed photo shoot for marketing material, overall branding and website •Founded contemporary women’s wear line •Managed research, development and marketing of Scarlett Designs •Fostered partnership with St. Louis Fashion Week to promote initial launch •Conceptualized and directed photo shoot for marketing material, overall branding and website



Shoeternity.com

• Contributing Blogger/ External Blogger Co-manager

  • Nov 2009 - Nov 2011

  •Wrote original stories for Bakers Shoes' blog portion of Shoeternity •Reviewed high-end shoe labels, interviewed up-and-coming shoe designers, highlighted celebrity style trends and reported on latest shoe trends •Managed blogger outreach and relations for Shoeternity •Invited well-known fashion bloggers to post images modeling Bakers shoes, heightening profile of the website •Wrote original stories for Bakers Shoes' blog portion of Shoeternity •Reviewed high-end shoe labels, interviewed up-and-coming shoe designers, highlighted celebrity style trends and reported on latest shoe trends •Managed blogger outreach and relations for Shoeternity •Invited well-known fashion bloggers to post images modeling Bakers shoes, heightening profile of the website



Corridor40.com

• Staff Writer/Editor

  • May 2009 - Nov 2011

  •Published over 200 online articles focusing on current fashion trends and industry news •Led weekly editorial meetings with fellow writers •Assisted on editorial photo shoots •Edited writers' weekly articles •Interviewed nationally recognized clothing designers and established fashion bloggers •Attended New York Fashion Week, reviewed collections and interviewed designers •Published over 200 online articles focusing on current fashion trends and industry news •Led weekly editorial meetings with fellow writers •Assisted on editorial photo shoots •Edited writers' weekly articles •Interviewed nationally recognized clothing designers and established fashion bloggers •Attended New York Fashion Week, reviewed collections and interviewed designers



ALIVE Magazine

• Contributing Writer

  • Jun 2010 - Jun 2011

  •Wrote monthly bridal feature for print magazine with monthly quarterly readership of 150,00+ •Interviewed high profile St. Louisans as well as local professionals •Regularly contributed to lifestyle features industry trends •Wrote monthly bridal feature for print magazine with monthly quarterly readership of 150,00+ •Interviewed high profile St. Louisans as well as local professionals •Regularly contributed to lifestyle features industry trends



oZ World Media

• Contributing Writer

  • Jan 2011 - Apr 2011

  • Interviewed C-level executives • Wrote business profiles and features for print magazine with readership of 200,000+ • Researched and reported on construction, architecture and energy • Interviewed C-level executives • Wrote business profiles and features for print magazine with readership of 200,000+ • Researched and reported on construction, architecture and energy



Next Step Media

• Staffing and Recruiting
• 1 - 100 Employee

• Contributing Writer

  • Oct 2009 - Dec 2010

  •Edited department and feature stories •Posted content via WordPress onto DECOR's website •Critiqued and edited layout and images of ABN and DECOR •Wrote original stories for DECOR, including two feature articles •Co-managed ABN Twitter account •Interviewed industry professionals and established artists including art contestants from Bravo's "Work of Art: The Next Great Artist" •Edited department and feature stories •Posted content via WordPress onto DECOR's website •Critiqued and edited layout and images of ABN and DECOR •Wrote original stories for DECOR, including two feature articles •Co-managed ABN Twitter account •Interviewed industry professionals and established artists including art contestants from Bravo's "Work of Art: The Next Great Artist"



NileGuide.com

• Freelance Writer

  • Mar 2009 - Aug 2009

  •Published shopping guides for US cities including Dallas, Chicago and Washington, D.C. •Researched international tourist attractions •Published travel guides for major North American and European travel destinations •Published shopping guides for US cities including Dallas, Chicago and Washington, D.C. •Researched international tourist attractions •Published travel guides for major North American and European travel destinations



Storage Online Magazine

• Co-Creator

  • Jan 2009 - May 2009

  •Co-created bhgstor.com for Meredith Corporation's Storage print •Wrote original and re-packaged feature stories for bhgstor.com •Assisted on editorial photo shoots including multimedia packages •Generated circulation analysis and materials, including an active storageonline Twitter account and newsletter •Worked with web designers in generating concepts for website and designers critiqued ongoing development of website •Co-created bhgstor.com for Meredith Corporation's Storage print •Wrote original and re-packaged feature stories for bhgstor.com •Assisted on editorial photo shoots including multimedia packages •Generated circulation analysis and materials, including an active storageonline Twitter account and newsletter •Worked with web designers in generating concepts for website and designers critiqued ongoing development of website



Professional Beauty

• Editorial Intern

  • Jun 2008 - Aug 2008

  •Published one feature and 10 additional articles for beauty department •Researched beauty industry trends, gathering data through beauty professionals, consumers and social media outlets for the magazine's statistical information •Interviewed internationally recognized industry professionals •Selected photography that accompanied articles •Published one feature and 10 additional articles for beauty department •Researched beauty industry trends, gathering data through beauty professionals, consumers and social media outlets for the magazine's statistical information •Interviewed internationally recognized industry professionals •Selected photography that accompanied articles