Experience

Oakwood Branding

• Chief Executive Officer

  • May 2018 - Present

  Oakwood is a brand consulting firm that combines brand strategy, creativity and technology to deliver outstanding and effective branding solutions for our clients. Its main services include: 1. Brand Strategy & Identity Design 2. Content production 3. Content Marketing 4. Brand Technovation (websites and mobile apps) Oakwood is a brand consulting firm that combines brand strategy, creativity and technology to deliver outstanding and effective branding solutions for our clients. Its main services include: 1. Brand Strategy & Identity Design 2. Content production 3. Content Marketing 4. Brand Technovation (websites and mobile apps)



Brand Kenya Board

• Chief Executive Officer

  • Feb 2016 - May 2018

  My role was to coordinate marketing initiatives that enhance Kenya’s image, national identity and manage its international reputation. Some of our programs were geared towards rallying citizens towards a common goal in order to inspire pride and patriotism and promoting Kenya’s image locally and internationally. See below achievements Mary Luseka secured during her tenure as CEO Brand Kenya Board. My role was to coordinate marketing initiatives that enhance Kenya’s image, national identity and manage its international reputation. Some of our programs were geared towards rallying citizens towards a common goal in order to inspire pride and patriotism and promoting Kenya’s image locally and internationally. See below achievements Mary Luseka secured during her tenure as CEO Brand Kenya Board.



KENYA TOURISM BOARD

• Kenya
• Advertising Services
• 1 - 100 Employee

• Strategy & Development Manager

  • Jan 2012 - Feb 2016

  This role granted me the opportunity to develop and work with tourism and aviation stakeholders to implement the strategy for marketing Kenya as the preferred tourism destination in Africa. Stakeholder engagement and participation, resource mobilization for tourism marketing and strategic partnerships for strategy implementation were the critical success factors I employed to achieve the success I had.Kenya Tourism Board is a state agency whose mandate is to promote and market Kenya as the preferred tourism destination locally and internationally. Some notable achievements during my tenure are as below. Show less

• Secretary to The Task force on Tourism Recovery in Kenya

  • Jul 2014 - Mar 2015

  Secretary to the National Taskforce on Tourism Recovery: Kenya Gazette notice no. 4611.Drafted the report of the Task force on tourism recovery and lobbied for a funding allocation of Kshs. 5.2 Billion towards its implementation. Was also the proponent of Charter Flights Incentives program for Kenya.Download a copy of the Taskforce Report here.



Gulf African Bank

• Kenya
• Banking
• 100 - 200 Employee

• Business Development Manager

  • Jul 2010 - Dec 2011

  While at Gulf African Bank (GAB), I was responsible for the development and implementation of the Retail banking business development strategy. The implementation entailed liaison with all business units and branches across the country to developing and implement campaigns that improve sales performance for the bank. Mary Luseka's achievements at GAB include: 1. Developed the Retail Business Development Strategy from growing Gulf African Bank’s Retail Business with specific indicators being: Growth in Customer base & deposits, increase in customer retention, and attain a healthy mix of funded and non-funded income. 2. 2010 GAB Millionaire Promotional Campaign: This campaign attained a deposit growth of Kshs. 1.3 Billion over a period of 3 months. 3. 2011 Jipatie Bonus Staff Campaign: This internal brand engagement and customer growth campaign mobilized staff towards playing their role in building the GAB Brand while growing customer base. 4. Business Intelligence: With the help of ICT department, we developed an SQL based business intelligence system for tracking and reporting to the business daily business performance at a glance. 5. New Product Development: With the support of a Shariah Scholar appointed by the Bank, we developed a set of new products for the bank and received approval for rollout from the Central Bank of Kenya. Show less



KCB Bank Group

• Kenya
• Banking
• 700 & Above Employee

• Brand Manager KCB business Banking

  • Apr 2008 - Jun 2010

  Started as Brand Manager responsible for the Business Banking portfolio of products and services and later on got appointed as the Acting Group Marketing Manager for KCB. The Acting role which lasted eight (8) months saw me oversee all marketing communication across the largest bank in East Africa including its subsidiaries the S&L Mortgages, KCB Rwanda and KCB South Sudan. Below are some of my achievements in this role.

• Product Development Manager - Business Banking

  • Mar 2007 - Mar 2008

  Commenced this role in 2007 prior to which I worked at KCB Salama House Branch as a Graduate Trainee from September of 2005. The branch role exposed me to all the banking operations proving a great foundation for my next role. My notable achievements as Product Development Manager are as below.

• Graduate Trainee

  • Sep 2005 - Mar 2007

  I worked at KCB Salama House Branch as a Graduate Trainee from September of 2005. The branch role exposed me to all the banking operations proving a great foundation for my next role.