María Gabriela Meléndez

Product Owner at Banco General
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Contact Information
us****@****om
(386) 825-5501
Location
Panama, PA
Languages
  • English Professional working proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • Master en e-Commerce & Marketing Digital
    IEBS
    Jul, 2021
    - Sep, 2024

Experience

  • Banco General
    • Panama
    • Financial Services
    • 700 & Above Employee
    • Product Owner
      • Oct 2022 - Present

    • Oficial de Mercadeo y Publicidad
      • Sep 2021 - Oct 2022

  • VMLY&R
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Creative and Digital Strategist
      • Nov 2020 - Sep 2021

      Star 5 Creative - VMLYR Panamá-Creative -Digital strategist and digital channels expert-Campaign and sales funnel performance optimization-Digital listening and data analysis -Brands communication diagnosis Star 5 Creative - VMLYR Panamá-Creative -Digital strategist and digital channels expert-Campaign and sales funnel performance optimization-Digital listening and data analysis -Brands communication diagnosis

  • Ogilvy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Creative Leader
      • Sep 2018 - Nov 2020

      STAR 5 Creative - Ogilvy Panamá-Digital Strategist (tactical and 360 strategies)-Creative and supervisor of the digital department-Data analysis, reporting, campaigns optimization and competition, and brand listening STAR 5 Creative - Ogilvy Panamá-Digital Strategist (tactical and 360 strategies)-Creative and supervisor of the digital department-Data analysis, reporting, campaigns optimization and competition, and brand listening

  • McCann Worldgroup
    • Advertising Services
    • 700 & Above Employee
    • Creativa Digital
      • Jan 2017 - Aug 2018

      -Digital Strategist-Project Manager-Creative - Reporting and data analysis -Campaign and performance optimization -Digital Strategist-Project Manager-Creative - Reporting and data analysis -Campaign and performance optimization

  • Darwin Zone
    • Australia
    • Entertainment Providers
    • Social Media Manager
      • Apr 2016 - Dec 2016

      Social Media Management for: NESTLÉ Centroamérica-Reporting-Creativity -Data analysis -Strategy Social Media Management for: NESTLÉ Centroamérica-Reporting-Creativity -Data analysis -Strategy

  • TVN Canal 2
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Production Assistant
      • Jan 2016 - Mar 2016

      Intern as a:Morning show production assistant (Buenos días)Live show production assistant (Tu Cara Me Suena Kids) Intern as a:Morning show production assistant (Buenos días)Live show production assistant (Tu Cara Me Suena Kids)

  • TBWA\Worldwide
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Community Manager
      • Mar 2015 - Aug 2015

      Content and Strategic Marketing, community and social media management for: ADIDAS LATAM, Energizer LATAM, NISSAN Panama, PASCUAL Panama, Pastas La Suprema, Cerveza Soberana, Credichips, Sheraton hotel Panama, ALOFT hotel Panama, Las Hadas Panama, Casco Parking, Varela Hmnos fairs. Content and Strategic Marketing, community and social media management for: ADIDAS LATAM, Energizer LATAM, NISSAN Panama, PASCUAL Panama, Pastas La Suprema, Cerveza Soberana, Credichips, Sheraton hotel Panama, ALOFT hotel Panama, Las Hadas Panama, Casco Parking, Varela Hmnos fairs.

Education

  • IEBS
    Master en e-Commerce y Marketing Digital, Marketing
    2020 - 2021
  • Universidad Católica Santa María La Antigua
    Bachelor's degree, Mass Communication/Media Studies
    2013 - 2016

Community

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