MaryEllen Ferri
Global GM at Joanna Vargas Skincare- Claim this Profile
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Bio
Kevin Truong 張凱斌 (he/him/his)
I’ve known Mary Ellen for several years now, and we worked together on revitalizing the Almay beauty brand. Such fun and amazing times those were. As a member of her team, what I appreciated most was not her vision and drive for results or her passion for beauty / brand building, but her compassion for fellow team members and commitment to developing and making us stronger. Organizations these days can all use more of the intangibles that she brings to the table as a marketing leader or GM. We want to feel valued, trusted, and empowered (not micromanaged or dictated to) and that is Mary Ellen’s modus operandi. She is great to work with, and would be an incredible asset for any organization looking for executive talent to build out their marketing function.
Jaqueleen Larson
MaryEllen is a leader who empowers subject matter experts to do what they do best. This trust, autonomy, and support were supremely meaningful and motivating as her direct report. In my time on her team, she made digital and social a top priority – driving a brand re-imagination that encompassed fresh content, influencer, and partnership strategies to increase brand awareness and community. We were able to double Almay's community size during my time working under MaryEllen's leadership. She was also a personal mentor who helped me grow as a manager, leader, and corporate player - helping me learn valuable lessons on how to effectively leverage people's strengths and inspire the best work from a team.
Kevin Truong 張凱斌 (he/him/his)
I’ve known Mary Ellen for several years now, and we worked together on revitalizing the Almay beauty brand. Such fun and amazing times those were. As a member of her team, what I appreciated most was not her vision and drive for results or her passion for beauty / brand building, but her compassion for fellow team members and commitment to developing and making us stronger. Organizations these days can all use more of the intangibles that she brings to the table as a marketing leader or GM. We want to feel valued, trusted, and empowered (not micromanaged or dictated to) and that is Mary Ellen’s modus operandi. She is great to work with, and would be an incredible asset for any organization looking for executive talent to build out their marketing function.
Jaqueleen Larson
MaryEllen is a leader who empowers subject matter experts to do what they do best. This trust, autonomy, and support were supremely meaningful and motivating as her direct report. In my time on her team, she made digital and social a top priority – driving a brand re-imagination that encompassed fresh content, influencer, and partnership strategies to increase brand awareness and community. We were able to double Almay's community size during my time working under MaryEllen's leadership. She was also a personal mentor who helped me grow as a manager, leader, and corporate player - helping me learn valuable lessons on how to effectively leverage people's strengths and inspire the best work from a team.
Kevin Truong 張凱斌 (he/him/his)
I’ve known Mary Ellen for several years now, and we worked together on revitalizing the Almay beauty brand. Such fun and amazing times those were. As a member of her team, what I appreciated most was not her vision and drive for results or her passion for beauty / brand building, but her compassion for fellow team members and commitment to developing and making us stronger. Organizations these days can all use more of the intangibles that she brings to the table as a marketing leader or GM. We want to feel valued, trusted, and empowered (not micromanaged or dictated to) and that is Mary Ellen’s modus operandi. She is great to work with, and would be an incredible asset for any organization looking for executive talent to build out their marketing function.
Jaqueleen Larson
MaryEllen is a leader who empowers subject matter experts to do what they do best. This trust, autonomy, and support were supremely meaningful and motivating as her direct report. In my time on her team, she made digital and social a top priority – driving a brand re-imagination that encompassed fresh content, influencer, and partnership strategies to increase brand awareness and community. We were able to double Almay's community size during my time working under MaryEllen's leadership. She was also a personal mentor who helped me grow as a manager, leader, and corporate player - helping me learn valuable lessons on how to effectively leverage people's strengths and inspire the best work from a team.
Kevin Truong 張凱斌 (he/him/his)
I’ve known Mary Ellen for several years now, and we worked together on revitalizing the Almay beauty brand. Such fun and amazing times those were. As a member of her team, what I appreciated most was not her vision and drive for results or her passion for beauty / brand building, but her compassion for fellow team members and commitment to developing and making us stronger. Organizations these days can all use more of the intangibles that she brings to the table as a marketing leader or GM. We want to feel valued, trusted, and empowered (not micromanaged or dictated to) and that is Mary Ellen’s modus operandi. She is great to work with, and would be an incredible asset for any organization looking for executive talent to build out their marketing function.
Jaqueleen Larson
MaryEllen is a leader who empowers subject matter experts to do what they do best. This trust, autonomy, and support were supremely meaningful and motivating as her direct report. In my time on her team, she made digital and social a top priority – driving a brand re-imagination that encompassed fresh content, influencer, and partnership strategies to increase brand awareness and community. We were able to double Almay's community size during my time working under MaryEllen's leadership. She was also a personal mentor who helped me grow as a manager, leader, and corporate player - helping me learn valuable lessons on how to effectively leverage people's strengths and inspire the best work from a team.
Experience
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Joanna Vargas
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Global GM
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Jan 2023 - Present
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Johnson & Johnson Consumer Health
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United States
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Retail Health and Personal Care Products
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700 & Above Employee
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North America Marketing, Hair Care
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Jun 2022 - Jan 2023
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Executive Consulting Services
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Jan 2021 - Jun 2022
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Revlon
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Personal Care Product Manufacturing
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700 & Above Employee
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Vice President Global Marketing
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2017 - 2020
Managed multiple brand P&Ls ensuring profitability growth and market share expansion. Repositioned an almost 100-year-old brand to be modern and relevant for the existing core consumer as well as the rapidly growing “clean/conscious” beauty consumer. Developed strong pipeline of innovation with supporting campaign, effective media plans, and ambassador/influencer strategy, exceeding targeted objectives and KPIs. Secured in-store/online brand position and future placement within key retailers. Measured real-time content performance, with ability to alter and amplify assets to ensure effectiveness in reaching key audience. Recognized for developing and implementing A+ content for major online retailers. Managed, motivated, elevated, and empowered global marketing, integrated communications and creative team. Show less
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Elizabeth Arden
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Senior Director, Global Marketing: Makeup & Promotions (skincare, makeup, fragrance, corp gwp)
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2015 - 2017
Increased P&L responsibility and expanded portfolio management across multiple business.
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Director, Global Marketing: Makeup
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2012 - 2015
Provided vision, direction, strategy, and business plans for growth and served as point person for strategic alignment globally. Oversaw 500+ global makeup SKUs/34 product lines, in addition to globally executed bi-annual corporate GWP and 50+ fall and spring promotional value sets. Identified cost-saving opportunities and ensured financial sufficiency and high productivity. Led and inspired team of four direct reports. Managed professional growth and development of each member.
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Manager, Global Marketing: Makeup
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2007 - 2012
Led category and implemented strategic business plans, created three-year innovation plan, and spearheaded global communication. Served as product development evaluator and liaised with R&D, packaging, creative, and visual merchandising on new product introductions. Managed team of two direct reports. Oversaw professional growth and development of each member.
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Manager, Trade Maketing & Sales Services
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2006 - 2007
Represented brand and presented to retailers. Led and developed in-store programs with sampling and collateral to drive trial and conversion. Served as category lead for e-commerce execution and strategy; developed online customer tools for effective and elevated shopping experience. Managed and tracked cost of goods, samples, and collateral to meet margin targets. Analyzed sell-through across basic and promotional businesses; reported industry trends and tracked competitive product positions. Led two direct reports. Show less
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Analyst, Retail Sales & Trade Marketing
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2003 - 2006
Created and implemented series of retail reports for U.S. sales team to make grounded, strategic business decisions to drive results. Managed retail reporting and sell-through analysis for executive team, field sales, and marketing on weekly, monthly, and seasonal bases. Forecasted and allocated collateral for all promotions and new launches. Managed data integrity and store openings/closings. Oversaw one direct report.
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Senior Analyst, Accounting
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2002 - 2003
Restructured approval system and established authorization/dollar amount by employee title to prevent unauthorized allocation of money to vendors. Processed and input corporate invoices. Researched and audited past due balances and vendor inquiries. Led month-end procedures, including closing of period for accounts payable for all locations: Stamford, Roanoke, Miami, Canada, Demo, Los Angeles, Puerto Rico, and T&E.
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Education
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Villanova University
Bachelor of Business Administration (B.B.A.), Dual major: Finace & International Business -
Fashion Institute of Technology
Master's degree, Cosmetics and Fragrance Marketing and Management
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