Senior Marketing Strategist

• Jul 2022 - Present

Marketing Specialist (Email)

• Jun 2021 - Jun 2022

Marketing Coordinator

• Nov 2019 - Jun 2021

• Lead the planning, execution, and reporting for nationwide marketing campaigns while aiding marketing managers with their campaigns. Achieved a 5% click-through rate for a quarterly newsletter as well as generated 500 downloads and 21 press release mentions for a recent COVID-19 survey campaign. • Implemented a new custom prospect field for better segmentation and stronger conversion rates across all product campaigns. This resulted in 500 new captures within one month. • Utilized… Show more • Lead the planning, execution, and reporting for nationwide marketing campaigns while aiding marketing managers with their campaigns. Achieved a 5% click-through rate for a quarterly newsletter as well as generated 500 downloads and 21 press release mentions for a recent COVID-19 survey campaign. • Implemented a new custom prospect field for better segmentation and stronger conversion rates across all product campaigns. This resulted in 500 new captures within one month. • Utilized software that streamlined processes, automated manual workflows, and established measurement tools (e.g. Pardot, Salesforce, Hootsuite). • Built scalable lead generations and nurture programs using Pardot's engagement studio to help achieve our growth targets in Q1 of 2021. • Coordinated with cross-functional teams (e.g. product, content, and sales team) when building marketing campaigns. Worked with the in-house counsel to generate customized email content for our clients maintaining a 15%-16% click-through rate. Show less • Lead the planning, execution, and reporting for nationwide marketing campaigns while aiding marketing managers with their campaigns. Achieved a 5% click-through rate for a quarterly newsletter as well as generated 500 downloads and 21 press release mentions for a recent COVID-19 survey campaign. • Implemented a new custom prospect field for better segmentation and stronger conversion rates across all product campaigns. This resulted in 500 new captures within one month. • Utilized… Show more • Lead the planning, execution, and reporting for nationwide marketing campaigns while aiding marketing managers with their campaigns. Achieved a 5% click-through rate for a quarterly newsletter as well as generated 500 downloads and 21 press release mentions for a recent COVID-19 survey campaign. • Implemented a new custom prospect field for better segmentation and stronger conversion rates across all product campaigns. This resulted in 500 new captures within one month. • Utilized software that streamlined processes, automated manual workflows, and established measurement tools (e.g. Pardot, Salesforce, Hootsuite). • Built scalable lead generations and nurture programs using Pardot's engagement studio to help achieve our growth targets in Q1 of 2021. • Coordinated with cross-functional teams (e.g. product, content, and sales team) when building marketing campaigns. Worked with the in-house counsel to generate customized email content for our clients maintaining a 15%-16% click-through rate. Show less

Product Marketing Manager

• Jul 2018 - May 2019

• Developed and managed the implementation of digital marketing campaigns for two product lines (Bi Connector & Skedler). Increased website traffic by over 50% through Google Ads campaigns and maintained an average conversion rate of 4%-5%. • Introduced and managed the integration of several automation tools, marketing software, and measurement tools to generate actionable insight (e.g. MailChimp, Pardot, Keap (InfusionSoft), Zapier, Unbounce, Hootsuite, SEM Rush). • Built email funnels… Show more • Developed and managed the implementation of digital marketing campaigns for two product lines (Bi Connector & Skedler). Increased website traffic by over 50% through Google Ads campaigns and maintained an average conversion rate of 4%-5%. • Introduced and managed the integration of several automation tools, marketing software, and measurement tools to generate actionable insight (e.g. MailChimp, Pardot, Keap (InfusionSoft), Zapier, Unbounce, Hootsuite, SEM Rush). • Built email funnels to turn leads into customers through educational and promotional email communication achieving click-through rates of over 3%. • Planned and executed webinar marketing campaigns as well as software integration that resulted in five times more than the average attendance of previous webinars. • Worked closely with the sales team to improve areas of customer experience by decreasing trial request wait times. Show less • Developed and managed the implementation of digital marketing campaigns for two product lines (Bi Connector & Skedler). Increased website traffic by over 50% through Google Ads campaigns and maintained an average conversion rate of 4%-5%. • Introduced and managed the integration of several automation tools, marketing software, and measurement tools to generate actionable insight (e.g. MailChimp, Pardot, Keap (InfusionSoft), Zapier, Unbounce, Hootsuite, SEM Rush). • Built email funnels… Show more • Developed and managed the implementation of digital marketing campaigns for two product lines (Bi Connector & Skedler). Increased website traffic by over 50% through Google Ads campaigns and maintained an average conversion rate of 4%-5%. • Introduced and managed the integration of several automation tools, marketing software, and measurement tools to generate actionable insight (e.g. MailChimp, Pardot, Keap (InfusionSoft), Zapier, Unbounce, Hootsuite, SEM Rush). • Built email funnels to turn leads into customers through educational and promotional email communication achieving click-through rates of over 3%. • Planned and executed webinar marketing campaigns as well as software integration that resulted in five times more than the average attendance of previous webinars. • Worked closely with the sales team to improve areas of customer experience by decreasing trial request wait times. Show less

Market Research Analyst

• Jan 2018 - Jun 2018

Marketing Manager

• May 2017 - Jun 2018

• Planned, developed, and implemented Teldisco’s content communication and Google Ads strategy, resulting in "Teldisco Inc." being a top search result via SEO. • Used media management system, Joomla, for all blog posts and website alterations and Google Analytics, for tracking campaign and overall website performance. • Managed all social media presence and established the first Teldisco Instagram page bringing the follower count to over 900 in 4 months. • Produce promotional copy in… Show more • Planned, developed, and implemented Teldisco’s content communication and Google Ads strategy, resulting in "Teldisco Inc." being a top search result via SEO. • Used media management system, Joomla, for all blog posts and website alterations and Google Analytics, for tracking campaign and overall website performance. • Managed all social media presence and established the first Teldisco Instagram page bringing the follower count to over 900 in 4 months. • Produce promotional copy in addition to visuals and videos (e.g. social media banners and promotional videos) using programs from the Adobe Creative Suite. Show less • Planned, developed, and implemented Teldisco’s content communication and Google Ads strategy, resulting in "Teldisco Inc." being a top search result via SEO. • Used media management system, Joomla, for all blog posts and website alterations and Google Analytics, for tracking campaign and overall website performance. • Managed all social media presence and established the first Teldisco Instagram page bringing the follower count to over 900 in 4 months. • Produce promotional copy in… Show more • Planned, developed, and implemented Teldisco’s content communication and Google Ads strategy, resulting in "Teldisco Inc." being a top search result via SEO. • Used media management system, Joomla, for all blog posts and website alterations and Google Analytics, for tracking campaign and overall website performance. • Managed all social media presence and established the first Teldisco Instagram page bringing the follower count to over 900 in 4 months. • Produce promotional copy in addition to visuals and videos (e.g. social media banners and promotional videos) using programs from the Adobe Creative Suite. Show less

Market Research

• Nov 2017 - Mar 2018

Market Research Analyst

• Sep 2017 - Dec 2017