Experience

BARKER

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2023 - Present

• EVP, Managing Director

  • Jun 2020 - Jul 2023

  New York City Metropolitan Area



FiveEleven

• United States
• Events Services
• 1 - 100 Employee

• Brand Strategist

  • Oct 2018 - Jun 2020

  Led brand development, partnerships, and marketing for event production management company specializing in conferences for tech, investment, media, CPG, pharmaceutical and financial services sectors. Clients include TechCrunch, YCombinator, the DPAA, Mars, Mixhalo and MapBox.



Music Together LLC

• United States
• Music
• 1 - 100 Employee

• Director of Global Marketing

  • Nov 2015 - Jun 2018

  Hopewell, New Jersey Principal strategist and visionary of global marketing initiatives at mission-driven company providing music and movement classes across 40 countries. Instrumental member of the Executive Management Team. Spearheaded corporate revitalization – the first time in 30 years. Provided creative and strategic direction to digital, design, and public relations agencies. Launched marketing department from conception to completion, including a 5-member team, third party digital and design agencies, and… Show more Principal strategist and visionary of global marketing initiatives at mission-driven company providing music and movement classes across 40 countries. Instrumental member of the Executive Management Team. Spearheaded corporate revitalization – the first time in 30 years. Provided creative and strategic direction to digital, design, and public relations agencies. Launched marketing department from conception to completion, including a 5-member team, third party digital and design agencies, and multiple freelance writers and designers to execute corporate revamping. • Created and implemented new brand asset system, leading to nearly 90% adoption of by licensees. Conceived and developed a lead-generation program that sent more than 50K prospective customers to licensees. • Initiated a new recruiting campaign leading to a 150% increase in highly qualified prospective licensees. • Contracted musical icon to record theme song, resulting in 16K+ song plays in one week, 7K+ landing page visits, and 3K new subscribers. • Introduced and effectively rolled out 4 new programs to market. • Catapulted annual fundraising for NJ Children’s Alliance by 200%. Show less



SHOWTIME

• United States
• Entertainment Providers
• 700 & Above Employee

• SVP, GM Red Group

  • Jan 2007 - Feb 2015

  NYC Primary overseer of integrated marketing solutions, strategy development, and operational management to position network shows for optimal subscriber growth, viewership, and critical acclaim. Shows included: Homeland, The Affair, Ray Donovan, Masters of Sex, Weeds, and Dexter. Essential contributor on the Leadership Team in creative production and marketing direction for diverse projects for Showtime and CBS. • Supervised and coached 12 cross-functional personnel. Equipped and drove teams to… Show more Primary overseer of integrated marketing solutions, strategy development, and operational management to position network shows for optimal subscriber growth, viewership, and critical acclaim. Shows included: Homeland, The Affair, Ray Donovan, Masters of Sex, Weeds, and Dexter. Essential contributor on the Leadership Team in creative production and marketing direction for diverse projects for Showtime and CBS. • Supervised and coached 12 cross-functional personnel. Equipped and drove teams to achieve a 50% increase in subscribers. • Crafted an integrated marketing plan for the launch of The Tudors, and then Season 2 of The Tudors, Nurse Jackie, United States of Tara in alliance with Martha Stewart Omnimedia. • Partnered with Style Network and Marie Claire Magazine to design, develop, and deploy a promotional video campaign across multiple channels. • Streamlined marketing campaigns for Season 2 of Dexter, garnering 1M+ viewers, the first Showtime series to accomplish this viewership volume. • Vital collaborator in rolling out Homeland, achieving the highest rated drama premier in 8 years. Show less



MK Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Apr 1997 - 2005

  New York, New York Pioneered a marketing agency growing business to $15M+ in yearly revenues with 20 cross-functional personnel. Delivered tailored solutions in media, production, creative direction, and account management. Sample highlights Include: • Led $7M multimedia campaign for ABC Daytime’s major soap operas “One Life to Live”, “All My Children”, “General Hospital”, and “Port Charles”. • Created show open for ABC Daytime’s soap opera “The City” and TV campaign for season finale of… Show more Pioneered a marketing agency growing business to $15M+ in yearly revenues with 20 cross-functional personnel. Delivered tailored solutions in media, production, creative direction, and account management. Sample highlights Include: • Led $7M multimedia campaign for ABC Daytime’s major soap operas “One Life to Live”, “All My Children”, “General Hospital”, and “Port Charles”. • Created show open for ABC Daytime’s soap opera “The City” and TV campaign for season finale of “Loving”. • Achieved lowest cost per lead in 10 year history of 1-800-OK-CABLE with overall cost per call at 44% below $25K goal; won CTAM Gold Mark Award for 3 consecutive years based on this work. • Rebranded The Box Music Network and earned 2 Telly Awards for on-air spots; directed multimillion-dollar integrated print, TV, and radio campaign. • Won PROMAX Silver Muse Award for print/specialty design for original series, “The Field Afar”. Show less



Franklin Spier/The Spier Group

• VP, Account Director

  • 1995 - 1997

  NYC Established and co-founded a new entertainment division specializing in publishing out of Franklin Spier Advertising.



Grey Entertainment

• Advertising Services
• 1 - 100 Employee

• Management Supervisor (ABC Primetime and Daytime)

  • 1993 - 1995

  NYC Directed advertising and promotional campaigns for ABC, including Primetime, Sunday Night Movies, and Daytime Programming. Led re-branding for soap operas, “General Hospital,” “One Life To Live,” and “All My Children.”



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Service Executive (TBS/TNT/Cartoon Network)

  • 1992 - 1993

  NYC Core member of development and launch team for Cartoon Network rollout.



Grey Entertainment

• Advertising Services
• 1 - 100 Employee

• Account Executive (ABC Daytime/Movies and MiniSeries)

  • 1989 - 1992

  NYC