Marybeth Febus, MBA
Executive Director, Digital Strategy at USADATA Inc- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Hope Effross
As the Marketing Manager for the Hertz/AAA Car Rental Program, I worked with Marybeth for almost 10 years. We worked very closely developing marketing campaigns to promote the program for her AAA club. She was always very innovative in her approach to digital marketing and was the first to try new ways to market the program. Marybeth was very dedicated and loyal to AAA Northeast and our program and I know she would bring those qualities to any organization that she worked for.
Mary Yarber
My team and I collaborated with Marybeth for many years. She worked closely with large national partners, e.g. Hertz and LensCrafters, to understand ever-shifting business needs and craft strategies to expand reach. She developed well-constructed integrated campaigns leveraging digital and traditional channels, as appropriate. Marybeth's efforts produced measurable results for our partners. Not only is she effective, she is a delight to work with; dependable, responsive, smart, with a bonus sense of humor!
Hope Effross
As the Marketing Manager for the Hertz/AAA Car Rental Program, I worked with Marybeth for almost 10 years. We worked very closely developing marketing campaigns to promote the program for her AAA club. She was always very innovative in her approach to digital marketing and was the first to try new ways to market the program. Marybeth was very dedicated and loyal to AAA Northeast and our program and I know she would bring those qualities to any organization that she worked for.
Mary Yarber
My team and I collaborated with Marybeth for many years. She worked closely with large national partners, e.g. Hertz and LensCrafters, to understand ever-shifting business needs and craft strategies to expand reach. She developed well-constructed integrated campaigns leveraging digital and traditional channels, as appropriate. Marybeth's efforts produced measurable results for our partners. Not only is she effective, she is a delight to work with; dependable, responsive, smart, with a bonus sense of humor!
Hope Effross
As the Marketing Manager for the Hertz/AAA Car Rental Program, I worked with Marybeth for almost 10 years. We worked very closely developing marketing campaigns to promote the program for her AAA club. She was always very innovative in her approach to digital marketing and was the first to try new ways to market the program. Marybeth was very dedicated and loyal to AAA Northeast and our program and I know she would bring those qualities to any organization that she worked for.
Mary Yarber
My team and I collaborated with Marybeth for many years. She worked closely with large national partners, e.g. Hertz and LensCrafters, to understand ever-shifting business needs and craft strategies to expand reach. She developed well-constructed integrated campaigns leveraging digital and traditional channels, as appropriate. Marybeth's efforts produced measurable results for our partners. Not only is she effective, she is a delight to work with; dependable, responsive, smart, with a bonus sense of humor!
Hope Effross
As the Marketing Manager for the Hertz/AAA Car Rental Program, I worked with Marybeth for almost 10 years. We worked very closely developing marketing campaigns to promote the program for her AAA club. She was always very innovative in her approach to digital marketing and was the first to try new ways to market the program. Marybeth was very dedicated and loyal to AAA Northeast and our program and I know she would bring those qualities to any organization that she worked for.
Mary Yarber
My team and I collaborated with Marybeth for many years. She worked closely with large national partners, e.g. Hertz and LensCrafters, to understand ever-shifting business needs and craft strategies to expand reach. She developed well-constructed integrated campaigns leveraging digital and traditional channels, as appropriate. Marybeth's efforts produced measurable results for our partners. Not only is she effective, she is a delight to work with; dependable, responsive, smart, with a bonus sense of humor!
Credentials
-
Remarketing Foundations
LinkedInMar, 2023- Oct, 2024 -
How Managers Drive Extraordinary Team Performance
LinkedInFeb, 2023- Oct, 2024
Experience
-
USADATA Inc
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Executive Director, Digital Strategy
-
Jul 2022 - Present
-
-