Experience

By Niggi

• United Arab Emirates
• Public Relations and Communications Services
• 1 - 100 Employee

• Influencer Marketing Manager

  • Jun 2021 - Present

  I manage a vast portfolio of influencer led campaigns across industries. Some of the brands I've conceptualized and executed campaigns for include Lifebuoy, Dove, Nivea, LT Foods and Al Futtaim. We specialize in creating scalable plans for every budget.

• Senior Communication Executive

  • Jan 2020 - Present



Kitopi

• United Arab Emirates
• Food & Beverages
• 700 & Above Employee

• Marketing Executive

  • Mar 2019 - Sep 2019

  Kitopi is a cloud kitchen network headquartered in Dubai, UAE and expanding worldwide. Our pioneering network of dark kitchens provide end to end kitchen operation solutions for existing and virtual brands at streamlined costs. We oversee production, operations and food portal management along with delivery logistics and marketing for our restaurant partners. Kitopi is a cloud kitchen network headquartered in Dubai, UAE and expanding worldwide. Our pioneering network of dark kitchens provide end to end kitchen operation solutions for existing and virtual brands at streamlined costs. We oversee production, operations and food portal management along with delivery logistics and marketing for our restaurant partners.



By Niggi L.L.C

• Dubai, UAE

• Influencer Marketing Executive

  • Apr 2018 - Feb 2019

  We at By Niggi strategically craft & conducted influencer marketing campaigns across UAE & the MENA region for brands on a large and small scale. We create a multi touch-point based influencer marketing plan across budgets and industries. Our clients include well known brands such as Hellmann’s, Lipton, Dove, Sunsilk, OMO, St. Ives & Lux and also various SME's. We at By Niggi strategically craft & conducted influencer marketing campaigns across UAE & the MENA region for brands on a large and small scale. We create a multi touch-point based influencer marketing plan across budgets and industries. Our clients include well known brands such as Hellmann’s, Lipton, Dove, Sunsilk, OMO, St. Ives & Lux and also various SME's.



Dubai Equestrian Club

• Dubai, UAE

• Administrative Assistant

  • Jan 2017 - Mar 2018

  Seasonal role involving procurement, distribution and reporting of VIP gifts for HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup and the Dubai Crown Prince Endurance Cup . Also involved logging logistic requests and managing SAP requirements. Seasonal role involving procurement, distribution and reporting of VIP gifts for HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup and the Dubai Crown Prince Endurance Cup . Also involved logging logistic requests and managing SAP requirements.



Dubai International Film Festival

• Dubai, UAE

• Dubai Film Connection Coordinator

  • Sep 2017 - Dec 2017

  Coordinate planning, logistics, and execution of the Dubai Film Connection awards initiative at the film festival. The role also involved planning creatives and strategies for other programmes in the DIFF Film Market portfolio as well. Coordinate planning, logistics, and execution of the Dubai Film Connection awards initiative at the film festival. The role also involved planning creatives and strategies for other programmes in the DIFF Film Market portfolio as well.



The MediaVantage

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Sales and Marketing Executive

  • Sep 2014 - Apr 2016

  The MediaVantage draws upon over a decade of media sales presence in the Middle East region, combining exceptional contacts and relationships with a thorough knowledge of global media to provide local clients and media agencies with an efficient, effective, and hassle-free solution to international media requirements. My key responsibilities include: Planning and executing the annual marketing plan of the company Developing, executing and analyzing Social Media strategies Assisting Ad Sales staff with sales pitches and media requests Writing Press Releases and managing internal communication Copy-writing for company newsletters, media landscapes and other marketing collateral Handling procurement, both locally and internationally, for client campaigns Developing and organizing corporate events for the company Show less



TishTash Communications

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Intern

  • Apr 2014 - Sep 2014

  While at Tishtash, I was responsible for conducting research on new clients and writing press releases. As an intern, I would create Social Media plans, work across a media and blogger platform to receive maximum coverage on select products. Among other responsibilities, I also played an active part in conceiving ideas for various activations. While at Tishtash, I was responsible for conducting research on new clients and writing press releases. As an intern, I would create Social Media plans, work across a media and blogger platform to receive maximum coverage on select products. Among other responsibilities, I also played an active part in conceiving ideas for various activations.



Wafi Property LLC

• PR & Marketing Coordinator

  • Jan 2014 - Mar 2014

  Assisting in implementing Public Relations and Marketing plans for Spa Resoures International and Cleopatra's Spa Assisting in Promotion of Wafi Mall and Wafi Rewards Card Program Assisting in implementing Public Relations and Marketing plans for Spa Resoures International and Cleopatra's Spa Assisting in Promotion of Wafi Mall and Wafi Rewards Card Program



Middlesex University Dubai

• United Arab Emirates
• Higher Education
• 200 - 300 Employee

• Student Learning Assistant

  • Oct 2012 - Apr 2013

  Reporting to the Teaching and Learning Coordinator Responsibilities include: 1. Assisting lecturers and students in the classroom 2. Working under the direction of the assigned tutor/lecturer to help the students with their queries 3. Working with small student groups outside the classroom to provide any additional support Reporting to the Teaching and Learning Coordinator Responsibilities include: 1. Assisting lecturers and students in the classroom 2. Working under the direction of the assigned tutor/lecturer to help the students with their queries 3. Working with small student groups outside the classroom to provide any additional support



Meydan Group

• United Arab Emirates
• Spectator Sports
• 200 - 300 Employee

• Guest Service Staff

  • Oct 2010 - Mar 2013

  Reporting to the Events Coordinator Responsibilities include: 1. Acting as the face of Meydan for the guests in the hospitality areas 2. Assisting guests on race nights with their queries about the event 3. Providing information about the various ventures within the structure Reporting to the Events Coordinator Responsibilities include: 1. Acting as the face of Meydan for the guests in the hospitality areas 2. Assisting guests on race nights with their queries about the event 3. Providing information about the various ventures within the structure



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • Jul 2012 - Jul 2012

  Reporting to Account Director Responsibilities Include: 1. Conducting Research 2. Compiling and analysing client media coverage 3. Helping develop content such as press releases and client correspondence 4. Aiding senior team members in the development of strategic communication plans and social media campaigns Reporting to Account Director Responsibilities Include: 1. Conducting Research 2. Compiling and analysing client media coverage 3. Helping develop content such as press releases and client correspondence 4. Aiding senior team members in the development of strategic communication plans and social media campaigns



Namshi.com

• United Arab Emirates
• Retail
• 700 & Above Employee

• Search Engine Marketing Intern

  • May 2012 - Jun 2012

  Reporting to SEM Coordinator Responsibilities Include: 1. Optimizing accounts for campaigns on Google Adwords 2. Creating and optimizing list of keywords to make online presence prominent 3. Drafting catchy advertising slogans for various fashion and beauty products 4. Brainstorming on ways to improve the SEM function for the company Reporting to SEM Coordinator Responsibilities Include: 1. Optimizing accounts for campaigns on Google Adwords 2. Creating and optimizing list of keywords to make online presence prominent 3. Drafting catchy advertising slogans for various fashion and beauty products 4. Brainstorming on ways to improve the SEM function for the company