Experience

TNA

• Mexico
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • May 2014 - Present



ITALIAN COFFEE COMPANY FRANCHISE

• Puebla de Zaragoza Area, Mexico

• General Administrator

  • 2013 - Present

  Negotiation, opening and administration of the Italian Coffee Company franchise in Puebla, Mexico. This included training for the administration, hiring and development of the personnel, purchasing, finance and general administration of the franchise. Negotiation, opening and administration of the Italian Coffee Company franchise in Puebla, Mexico. This included training for the administration, hiring and development of the personnel, purchasing, finance and general administration of the franchise.



UNIVERSIDAD LIBRE DE PSICOLOGÍA/ INSTITUTO DE CIENCIAS JURÍDICAS DE PUEBLA

• Puebla de Zaragoza Area, Mexico

• Project Coordinator

  • Nov 2012 - Dec 2013

  Development of an effective and efficient management of human resources by identifying relationships between functions and processes in order to determine responsibilities, identify omissions and redundant activities. • Analysis of work positions and responsibilities • Process documentation and optimization • Training and evaluation of personnel Development of an effective and efficient management of human resources by identifying relationships between functions and processes in order to determine responsibilities, identify omissions and redundant activities. • Analysis of work positions and responsibilities • Process documentation and optimization • Training and evaluation of personnel



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• • 2011 - Aug 2012

  Establish trade relations between the premium brands (Camel & Dunhill) with the major consumption outlets. Negotiate exclusive business image and portfolio with outlets AB+, reinforcing the launch strategy and positioning of Dunhill, as the most premium brand of cigarettes in the Mexican market. • Exclusive negotiation for Camel participation at 90% of biggest music concerts in Puebla • 5,550 direct impacts on Horeca activations for Camel Black & White launch. • Exclusive negotiation of our brand communication in 30% of key traditional stores on university surroundings. Show less

• • 2010 - Aug 2011

  • Create communication tools and programs executed with excellence.• Drive our retailers to deliver key brand messages to consumer. • Maximize training models • Ensure trade results by supporting our strategic brands through promotions and POP materials.• Development & implementation of Dunhill Tin Can and Camel 100’s.

• • Dec 2009 - Dec 2010

  Develop & manage Wholesale loyalty plan focus on Mexico’s 31 main wholesalers & 2010 Price increase strategy (highest price increase for tobacco industry in México)