Experience

Streetlight Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Data Analyst and Systems Specialist

  • Jan 2023 - Present



Muscular Dystrophy Association

• Non-profit Organizations
• 700 & Above Employee

• Director Marketing Data Insights and Analysis

  • Sep 2021 - Jan 2023

• National Director of Philanthropy Operations

  • Apr 2018 - Sep 2021

  Greater Chicago Area

• National Director of Online Fundraising

  • Aug 2014 - Apr 2018



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Senior Manager, Relay For Life

  • Sep 2013 - Aug 2014

  Oakbrook Terrace, IL

• Director Special Event Operations and Online Systems

  • Sep 2011 - Sep 2013

  Chicago, IL Lead a key strategic initiative driving eRevenue for the Illinois division comprised of 15 regions statewide raising over $20MM through events and programs and continuing in role as Illinois’ event data lead. Successfully drove online income to $4MM in 2012 through targeted social media, marketing and educational strategies implemented through a team of 85 income development representatives – increased 2013 revenue goals to $5.3MM Developed and launched a comprehensive social… Show more Lead a key strategic initiative driving eRevenue for the Illinois division comprised of 15 regions statewide raising over $20MM through events and programs and continuing in role as Illinois’ event data lead. Successfully drove online income to $4MM in 2012 through targeted social media, marketing and educational strategies implemented through a team of 85 income development representatives – increased 2013 revenue goals to $5.3MM Developed and launched a comprehensive social media strategy requiring every Relay For Life, Making Strides Against Breast Cancer and Walk and Roll event to drive education, recruitment and communication activities through Facebook Create and launch innovative quarterly online “challenges” motivating more than 100staff and volunteers to promote online fundraising increasing eRevenues to 27% of event fundraising to date – increased Walk and Roll online income by 6.8% Overhauled online training program creating and launching a half-day instructor led program educating all new employees on the technical and marketing capabilities of the organization’s online tools – personally trained over 75 employees Designed an excel-based estimated revenue tool utilized onsite at more than 200 events annually significantly streamlining the process for reporting and recording event day fundraising – tool served as the basis for a new tool that has been rolled out nationally at more than 5K events.

• Relay For Life Manager

  • Nov 2006 - Jan 2012

  Consulted on strategic planning and oversight for the Relay for Life Program partnering with a northern Illinois regional income development staff of 20 to successfully executing more than 40 events each year – raising over $4MM Proactively assumed data analysis and reporting responsibility for all 200 events statewide creating comprehensive weekly reports for the Program Director and VP of Annual Giving providing key financial and event metrics. Received National Relay for Life Data… Show more Consulted on strategic planning and oversight for the Relay for Life Program partnering with a northern Illinois regional income development staff of 20 to successfully executing more than 40 events each year – raising over $4MM Proactively assumed data analysis and reporting responsibility for all 200 events statewide creating comprehensive weekly reports for the Program Director and VP of Annual Giving providing key financial and event metrics. Received National Relay for Life Data Award for five consecutive years Consulted regularly with team of 15 data owners across the U.S. sharing best practices and expertise ultimately leading the implementation of the reporting process nationally and across two other events Collaborated with marketing and communication to design a monthly “Walk Talk” online newsletter distributed to over 80K Relay for Life volunteers and participants – wrote, edited and consulted on all content Proactively analyzed event participation logistics, identifying untapped territories and opportunity for new Relay For Life events Spearheaded effort to evaluate and monitor the integrity and completeness of data generated through annual Relay for Life events educating staff on data’s role in growing the volunteer base Served as primary liaison to the eRevenue team influencing the design and capability of over 200 Illinois websites

• Regional Director

  • Aug 2001 - Oct 2006

  Oversaw planning, development, execution and evaluation of more than 25 regional special events, including Relay For Life, Daffodil Days, Gala and Making Strides Against Breast Cancer – achieving $2.8MM overall income goal in 2006. Successfully led team of 16 staff responsible for health initiatives, income development and administrative support for Prairie Land regional office representing four Illinois counties Grew Relay For Life net revenues from $1.2MM to $2.2MM in three… Show more Oversaw planning, development, execution and evaluation of more than 25 regional special events, including Relay For Life, Daffodil Days, Gala and Making Strides Against Breast Cancer – achieving $2.8MM overall income goal in 2006. Successfully led team of 16 staff responsible for health initiatives, income development and administrative support for Prairie Land regional office representing four Illinois counties Grew Relay For Life net revenues from $1.2MM to $2.2MM in three years. Successfully grew number of annual Relay for Life events from 10 to 21; identifying untapped territories where there was an abundance of volunteer and community support Negotiated preferred regional partnerships agreements with waste management, rental and entertainment vendors reducing special event expenses 5.08% in 2002 to 3.93% in 2005. Proactively visited participating and prospective communities meeting with government officials and prominent business owners to promote the mission of ACS and build sponsorship – had 92% success rate in new communities Selected to oversee all logistics for the 200 Illinois volunteers recruited to participate in the “Celebration on the Hill”, a national advocacy event raising awareness and building support for cancer research and education



First Card

• Team Manager

  • Mar 1989 - Aug 2001

  • Managed a team of Production Flow Coordinators to ensure an efficient dynamic production environment through precise resource planning, accurate call volume forecasting, and effective utilization of all available call flow technology. • Managed the auto-dial production environment by making tactical decisions on the implementation of strategies throughout the day based on periodic review of real time data, collecting performance data from the auto-dial environment and producing… Show more • Managed a team of Production Flow Coordinators to ensure an efficient dynamic production environment through precise resource planning, accurate call volume forecasting, and effective utilization of all available call flow technology. • Managed the auto-dial production environment by making tactical decisions on the implementation of strategies throughout the day based on periodic review of real time data, collecting performance data from the auto-dial environment and producing standardized reports for distribution, maintaining resource schedules to ensure appropriate staffing for both inbound and outbound call flow management. • Coached the Production Flow Coordinators in technical, communicative and analytical aspects of their job. Show less