Experience

2060 Digital

• United States
• Advertising Services
• 100 - 200 Employee

• Director of Web Management

  • Jul 2022 - Present



Penn State University

• United States
• Higher Education
• 700 & Above Employee

• Information Technology Project Manager

  • May 2019 - Jul 2022

  Oversee project management, user experience, content strategy and day-to-day operations of the Finance & Business Web Team -- supporting 30 business units, 60 websites, and 200+ end-users

• Marketing Project Manager

  • Oct 2016 - May 2019

  Served as Workfront system administrator, handling all administrative functions, including implementation, optimization, and maintenance of the project management software and related business processesLed implementation efforts for Penn State’s new interactive online map –facilitated university outreach and special event coordination, managed vendor relations, developed training guides and best practicedocumentation and oversaw the launch of 22 Commonwealth Campus mapsEstablished brand identity for Penn State’s new HR and Payroll system, Workday, including overseeing the design and production of various printand digital assets in support of the project’s communication planHeld the role of A&BS Workday Communications Team Lead responsible for facilitating weekly team meetings and communicating progress updates to senior leadership, university stakeholders and project team Show less



Tealium

• United States
• Software Development
• 400 - 500 Employee

• Account Manager

  • Oct 2013 - May 2015

  Tealium is the leader in enterprise tag management and digital data distribution. Hundreds of top brands worldwide rely on Tealium to seamlessly manage their digital marketing deployments. Managed over $3 million in revenue across 31 accounts including Tealium’s two highest valued clients – CBS Interactive and CVS Pharmacy. Responsibilities included: training to drive adoption and increase usage, day-to-day support, needs analysis, issue resolution, project management and contract renewals. Utilized AudienceStream to launch the first successful omni-channel personalization campaign for Urban Outfitters Identified, scoped and oversaw implementation initiatives through coordinating cross-functional teams of deployment specialists and solution engineers Assisted with creation of onboarding documentation and technical training materials for new hires Show less



Vibes

• United States
• Mobile Computing Software Products
• 100 - 200 Employee

• Senior Account Manager

  • Oct 2011 - Sep 2013

  Vibes is a mobile marketing and technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Served as the primary owner of short and long-term client relationships and spearheaded mobile strategy for clients across the sports, media and entertainment, retail, service and insurance industries.

• Account Manager

  • Jul 2010 - Oct 2011

  Managed day-to-day client relationships and trained support staff on proprietary software for campaign setup and maintenance.

• Account Coordinator

  • Jun 2009 - Jul 2010

  Developed and executed SMS campaigns and mobile web projects in proprietary event management system including: short-code reservation, basic message flows, equipment requests, program monitoring and statistical reporting



LasikPlus (LCA-Vision Inc.)

• United States
• Medical Practices
• 200 - 300 Employee

• Marketing Analyst

  • Oct 2007 - Oct 2008

  Supporting and developmental roles focusing on broadcast media (Radio, TV) and the company’s first conversion stream program (strategically leading interested consumers into treated patients), with additional responsibilities to assist with the department’s budget planning and analysis. Developed and managed a local marketing program to support the company’s strategic shift to increase local efforts. - Assisted with the creation and implementation of the company’s first email-marketing program as a supplement to the pre-existing direct mail campaign - responsibilities included developing creative concepts and copy, proofreading email drafts and implementing multi-variant testing plans to develop email “best practices” that increased the total program’s efficiency by over 67% - Held an influential role in the operational planning and development of fourth quarter (2007) and full year (2008) marketing plans – both plans were later used as the foundation for LCAV’s comprehensive revenue projections and budgeting process - Developed marketing plans specific to improving the number of procedures in a category heavily hit by soft consumer confidence through quarterly evaluations of multiple media plans optimizing Lasik Plus 65 MM media spend - Evaluated and hired a competitive tracking agency which more than tripled the scope of LCAV’s competitive insights - Analyzed and reported all competitive activity providing insight to enable LCAV to gain an advantage within the market – results were delivered on a weekly basis in a comprehensive, multi-media presentation incorporating a variety of graphic elements to illustrate the overall competitive landscape - Managed local initiatives from creation to completion for each of LCAV’s 70+ vision centers – process entailed coordination with external vendors and all internal departments including but not limited to: presentation development, copywriting, media buying and event facilitation Show less



Cincinnati Sports Club

• Event Coordinator

  • Jun 2006 - Aug 2006

  Planned and oversaw the execution of the CSC's weekly themed events. Planned and oversaw the execution of the CSC's weekly themed events.